Miria Flavell - Hine Collection
54m
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Super Creative
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Today on the podcast, I speak to Miria Flavell, founder and owner of Hine Collection, a women's activewear and athleisure brand but also a community-led, purpose-driven movement built to inspire change. By women for women and indigenous-owned, Hine is leading the way as one of the world's most size-inclusive and diverse activewear brands. Currently stocking thirteen sizes (XXS - 8XL), it's safe to say that this brand truly champions body diversity.
Miria's journey began in 2018 when she started Hine Collection in her garage. Fueled by her personal health and fitness journey, she embarked on a mission to create activewear that embraced all body types.
Over the past five years, alongside building the Hine brand, Miria opened (and has since sold) a gym called The Movement NZ, just re-launched her supplements range under the name Hine Body and, since we spoke, has also released a Hine Collection app.
I have been in awe, watching from the sidelines (slash behind my phone) at not only the creation of this incredible brand but the part that has had the most impact on me is the genuine, active, engaged and passionate community that Miria and her team have cultivated that support and contribute in so many ways to the brand's success.
I seriously took so much from this conversation with Miria; we discussed her business journey – in real talk - the highs, the challenges and everything in between, and I loved it. I cannot wait to see the continued growth and evolution of Hine Collection and where this brand is headed.
You can visit hinecollection.com to see the full range of size-inclusive activewear or to get a real feel for this community-led, purpose-driven movement you can follow @hinecollection on Insta, Facebook or TikTok .
I know you will love my kōrero with Miria as much as I did.
For more podcast information visit supercreativepodcast.com
Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast
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