S02.EP14 - How Small Data Helps to Create Disruptive Brands
38m
·
Talking with Branders
·
🎙️ Exciting News for Branders Magazine Subscribers! Get ready for a brand-tastic experience! 🚀 Today, our fantastic host Steven Picanza ✌️🍕 is sitting down with none other than the #1 branding & culture expert, The New York Times bestselling author, Martin Lindstrom! 🌐 Join us for a must-watch episode of "Talking with Branders," where Martin Lindstrom will unveil the secrets behind creating disruptive brands using the power of small data. 📊🚀 What are we learning today? - Small data implication for creating disruptive and relevant brand and advertising campaigns - The state of Branding and why we might be doomed - The role culture plays in creating brand movements P.S. Don’t forget to subscribe to the magazine which is now FREE for everyone. P.P.S. If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do!
The episode S02.EP14 - How Small Data Helps to Create Disruptive Brands from the podcast Talking with Branders has a duration of
38:35. It was first published
More episodes from Talking with Branders
S3-EP4 Unlocking the Power of Branding with Archetypes
Using Archetypes to understand brand behavior is fantastic! This is a very structured way to understand how brands work. Agencies and creatives who attempt to leverage the psychological power of archetypes to fuel branding, strategy, and creative endeavors usually fall into multiple traps from misconceptions as a result.
S3-EP3 - International Branding, Strategies and Cultural Implications
What’s Up, Branders? Do you know Maria Brasil? Well, you should! Maria is an International branding powerhouse and I’m in awe of her charisma, smarts, and dedication to building brands. As a former TEDx speaker, she is on a mission to construct brands that manifest the essence and uniqueness of each business, aligning them from purpose to positioning. So what did we chat about? x Her story, from Brazil to London and the world over x International branding and strategies to always keep in mind cultural implications x Her approach to guiding brands as an educator, speaker, and mentor Talking with Maria, I realized how much of our world is truly borderless and that by taking a smart and proactive approach to connecting with audiences, no matter their location helps to build communities and brands that can stand the test of time. I’m happy you’re here and thanks for listening. Steven & The Branders Magazine Team
S3-EP2 - The State of Branding 2024
I sat down this past week, week with Rob Myerson from Heirloom agency to discuss his latest book designing brand identity with the great and late Alina Wheeler. We also chatted about brand naming the state of branding in 2024 and beyond and really his journey from from being a friend of Alina's to kind of taking the helm and pushing the book to the next edition. We also discussed the event happening on April 25th in San Francisco for the launch of the book and just had a really good conversation.
S3.EP1 - Educating about design using Social Media
James Barnard is an icon in the design world. He’s a sought-after designer and let’s face it, one of the nicest guys you’ll ever meet. So when I had the opportunity to interview him, I was equally excited as I was nervous. I didn’t want to come off as a fanboy, but I also wanted to let him know how much I appreciate his dedication to the craft of design. Well, our conversation was amazing. We chatted through so much, such as… Follow us on Instagram and Youtube
S2.EP18 - The Art and Science of Brand Transformation
Let's talk about Blockchain, NFT, Metaverse, and Branding with Laura Petersen, entrepreneur, podcaster, and bestselling author, and Raj Khatar, entrepreneur, and prolific NFT collector. Please find us on Spotify, IHeart Radio, and Apple Podcast! Follow us on our YouTube Channel!