How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann

How is AI Impacting SEO with Brandon Leibowitz

Tune into our latest podcast as SEO guru Brandon Leibowitz from SEO Optimizers breaks down the impact of AI on SEO strategy. Find out how he's adapting as a business owner & get key insights to future-proof your online presence. Unmissable tips for any digital marketer!

Who’s The Guest?
Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.

Episode Highlights

• Impact of AI on SEO and creative industries.
• Adapting business strategies to leverage AI in SEO.
• The importance of distinguishing AI-generated content fromhuman-written content.
• Using AI to generate topics and outlines for content creation.
• The limitations of AI in providing accurate search volume data.
• The future role of AI in SEO and adapting to its development.
• Current relevance of SEO in the context of AI-driven search engines.
• Strategies for incorporating SEO into growth plans and content strategies.
• Importance of backlinking in SEO and how to approach it.
• The overall effectiveness of SEO across various industries.
• SEO as an evergreen strategy and its role in conversion rate optimization.

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Brandon Leibowitz
• https://seooptimizers.com/
• https://www.youtube.com/c/BrandonLeibowitz/videos
• https://www.linkedin.com/in/brandonleibowitz/
• https://www.instagram.com/leibowitzbrandon/
• https://www.facebook.com/BrandonLeibs
• https://twitter.com/brandonleibs
• https://www.pinterest.com/leibowitzbrandon/

Review, Subscribe and Share
If you like what you hear please leave a review by clicking here

Transforming Agency Growth: Beyond Revenue Goals with Dan Englander

Raul interviews a returning guest, Dan, and discusses the evolving concept of agency growth and success in a digital age. Departing from traditional metrics like revenue growth or headcount, Dan emphasizes the importance of setting goals that align with personal satisfaction and business health. He introduces the idea that comparing oneself to others is inevitable, but choosing healthier benchmarks can lead to a more fulfilling growth journey. Dan outlines four stages of agency development - from 'Glorified Freelancer' to 'Unfettered' - and how moving through these stages can empower agency owners to achieve their goals, whether they aim for significant scaling or improving their quality of life.
The episode also explores the changing landscape of sales and business development, advocating for a balanced approach that prioritizes relationship building and targeted outreach over mass communication. Dan's insights offer a fresh perspective on success, emphasizing personalization, intentionality, and the long-term building of one's agency.

Who’s The Guest?
Dan Englander is the CEO and Founder of Sales Schema, a fractional new business development team for marketing agencies and B2B service companies. He's the host of The Digital Agency Growth Podcast and author of Relationship Sales At Scale.

Episode Highlights

• Deep Dives and New Perspectives with Recurring Guests
• Redefining Success Beyond Revenue: A Fresh Approach
• Unpacking the Stages of Agency Growth and Health
• Navigating from Glorified Freelancer to Unfettered Agency
• The Importance of Sales as a Habit for Agency Growth
• Leveraging AI and Personalization in Outreach
• Looking Ahead: Excitement and New Beginnings

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Dan Englander
• [email protected]
• https://www.salesschema.com/

Review, Subscribe and Share
If you like what you hear please leave a review by clicking here

The Art and Science of Digital Marketing: From Scaling Ads to Building IP with Jason Hornung

Raul welcomes Jason, the founder and creative director of JH Media LLC, which is known for producing over $20 million of profitable sales for clients annually through proprietary methods of ad creation, audience selection, and scaling.

The conversation begins with a friendly catch-up and quickly moves into a deep dive into the nuances of creating, maintaining, and scaling profitable offers. Jason emphasizes the importance of understanding the entire process behind making an offer work, rather than frequently changing offers based on little data—a common mistake in the industry. He discusses the problem of marketers overvaluing their contribution to the process without acknowledging the other critical components.

Who’s The Guest?
Jason Hornung is the founder and Creative Director at JH Media LLC. His proprietary methods for ad creation, audience selection, and scaling are responsible for producing $20 million + of profitable sales for his clients EVERY YEAR. He is known as the “guru to the gurus” because he’s the mastermind behind hugely profitable campaigns for marketing legends such as Mike Dillard, Frank Kern, Ryan Deiss, Neil Patel, Grace Lever, Sam Ovens, and more!

Episode Highlights

• The significance of learning and evolving in the advertising industry.
• The challenges of consistently updating and reviving offers in the market and Jason elaborates on the common mistake of changing offers too frequently based on insufficient data.
• The importance of understanding the entire process of making an offer work, and how many people don't comprehend the different components that contribute to successfully executing a business model.
• The necessity of spending a sufficient amount to test an offer while also making intelligent decisions based on theactual performance data gathered through testing.
• The creation of intellectual property (IP) from agency work and Jason shares his insights on the importance of developing real expertise before positioning oneself as a guru or thought leader.
• Tracking and data accuracy issues.

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Jason Hornung
• https://academyofadvertising.com/
• https://jasonhornung.com/

Review, Subscribe and Share
If you like what you hear please leave a review by clicking here

Entrepreneur Shifts: From Agency Owner to Solopreneur Sales Coach with Mike Moll

Raul interviews Mike Moll, the founder of Market Me about his transition from being an agency owner to a solopreneur sales coach. He shares his passion for helping entrepreneurs and business owners through building the right business systems in place. Mike believes that his experience highlights the importance of authenticity and transparency in business. By sharing his experiences openly, he has attracted clients who seek genuine connections and sustainable growth strategies. Finally, he believes that we can liberate ourselves to pursue our fullest potential if we recognize that our experiences do not define our worth or capabilities.

Who’s The Guest?
Mike is the founder of Market Me, a consulting firm focused on helping entrepreneurs and business owners connect with the businesses that need them. Driven by his passion for helping other entrepreneurs, Mike launched a coaching program in 2020 that focuses on product development, pricing, sales, and marketing. He has gained a reputation for using lean marketing to help his clients make more money.

Episode Highlights

• Mike Moll is the founder of Market Me, a consulting firm focused on assisting entrepreneurs and business owners.
• His primary motivation stems from his passion for helping other entrepreneurs by building systems that set them up for success.
• In 2020, Mike launched a coaching program that focuses on product development, pricing, sales, and marketing.
• He has gained recognition for his expertise in lean marketing, helping clients make more money.
• Mike transitioned from being an agency owner to a solopreneur sales coach.
• The interview highlights his journey as an entrepreneur and his shift in career focus.
• Market Me offers valuable services to entrepreneurs and business owners looking to improve their strategies.
• Mike's coaching program aims to empower entrepreneurs with essential skills for growth and success.
• His innovative marketing approach has set him apart in the competitive coaching industry.
• The interview showcases Mike's dedication to supporting the entrepreneurial community and fostering growth.

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoahttps://dogoodwork.io/
• Connect with Mike Moll
• Website: www.mikemoll.co
• Instagram: https://www.instagram.com/themikemoll/
• Youtube: https://www.youtube.com/channel/UCZB3weeqktVNPhGDJa4Slbw
• Linkedin: https://www.linkedin.com/in/themikemoll

Review, Subscribe and Share
If you like what you hear please leave a review by clicking here

What It Takes To Build An 8+ Figure Business & Dominate Your Industry with Aaron Parkinson

Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing approach and supporting rapid growth with a sturdy infrastructure, especially for eight-figure businesses.

Who’s The Guest?
Aaron Parkinson is a digital marketing pioneer. He currently serves as the CEO of 7 Mile Media, a full service agency for education based businesses. Aaron has over 20 years of experience and has helped generate over a billion in online sales. He currently sits on the Traffic And Conversions Agency Advisor Committee, is a faculty member of Digital Marketer, and hosts the Podcast: Sales Velocity.

Episode Highlights

• How Aaron helps his clients dominate their industry and how he continually evolves his practices to achieve this goal
• The wide variety of clients they have at present and how his team applies their skills to help clients find their target audience
• Their process of onboarding a new client and how they manage expectations for long-term growth
• The need for clients to reinvest their profits into the business for the first 12 to 16 months in order to yield exponential returns later on
• Benefits of partnering with a fractional CFO and how this leads to a better understanding of their clients' finances
• Advantages of having a holistic approach in dealing with clients
• Importance of building relationships at scale rather than focusing only on product revenue
• The difficulties of pricing their services to match their values while considering the financial capability of their clients

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Aaron Parkinson
• https://7milemedia.com/team
• https://ky.linkedin.com/in/aaron-parkinson-99044610

Review, Subscribe and Share
If you like what you hear please leave a review by clicking here