Ep. 29 Sparketypes - What are they and how to use them in your practice

What standout features of the certification program did you find particularly beneficial? featuring Danna Levy Hoffmann

Thanks for listening to Becoming a Health Coach with

Megan J. McCrory

This episode of Becoming a Health Coach features a discussion between host Megan McCrory and guest Danna Levy Hoffmann. They discuss the reasons behind Danna's choice to become a health coach and her journey through the Institute for Integrative Nutrition's certification programs. Danna shares her insights on how the program provided a foundation in coaching and business skills alongside her pre-existing knowledge of holistic health. Both Megan and Danna also reflect on the changing structure of the courses and the importance of picking more specific topics for further education. They conclude the discussion with some advice for prospective students, highlighting affordability, flexibility, and focused learning depending on an individual's background and expertise.

Guest: Danna Levy Hoffmann

Guest Links:

0:00 What standout features or aspects of the certification program did you find particularly beneficial?

00:00 Introduction and Background

00:39 Standout features you found beneficial

02:14 Reflections on the Coaching Journey and Future Directions

Mentioned in this episode:

Don't plan annual goals -> plan for the next 12 weeks

Most people don't do well planning for annual goals. By focusing on just 1-3 strategic goals for the next 12 weeks you'll move closer to your long-term vision than you will by planning annually. Check out Megan's 12-week Goal Setting Session, a 1-hour session that results in clear goals, an amazing action plan (with checklists 😆), and a plan to avoid roadblocks.

12-Week Goal Setting Session

Behind the Scenes: Tips for Aspiring Health Coaches featuring Michelle Leotta

Hello, and thanks for listening to Becoming a Health Coach with Megan J. McCrory.

Visit becomingahealthcoach.ch for a full transcript, and resources, and to comment on what other health coaches you'd like to have interviewed.

When Michelle Leotta became a certified health coach, there was no such thing as board certification and most people had never heard of kale. Join this lively conversation about the industry's evolution and how to get started on your health coaching path from someone who has been in your shoes and continues to move the industry forward.

Michelle Leotta has combined 13 years as a practicing health coach with 20+ years of online marketing experience, to help aspiring coaches earn a living doing the work they love. She is the creator of Healthy Profit University, an online learning center to move your business forward.

Michelle's Links:

Michelle's Facebook group

@healthcoachpowercommunity on Instagram

Michelle's Website

Research Links:

• Mental Health for the Internet | Healthy Gamer - Mental health for the internet generation Helping people take control of their lives
• National Board for Health and Wellness Coaching - The National Board for Health & Wellness Coaching (NBHWC) has collaborated with the National Board of Medical Examiners (NBME) since 2016 to provide a robust board certification examination which has led to more than 9,400 National Board Certified Health & Wellness Coaches that hold the NBC-HWC credential. The esteemed NBC-HWC credential represents training, education, and assessment standards, allowing for the profession to advance in all aspects of health care and wellness.
• International Coaching Federation- Professional Coaching Association - After 25 years, the International Coaching Federation (ICF) has evolved to become the hub for all things coaching. We’re more than a membership organization for trained professional coaches – we’re bringing together, in one place, several key aspects of the growing industry. Discover the ICF ecosystem of six family organizations, created to better serve you on your journey to empower the world through coaching.

Mentioned in this episode:

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Bonus: How did you choose the Institute for Integrative Nutrition as a certification program? featuring Danna Levy Hoffmann

Choosing the Right Certification: Becoming a Health Coach Bonus Episode

In this bonus episode of 'Becoming a Health Coach', host Megan McCrory speaks with fellow health coach Danna Levy Hoffman about her journey into health coaching. Danna shares her reasons for choosing the Institute for Integrative Nutrition and how convenience and cost factored into her choice. Danna also discusses the initial obstacles she faced setting up her business, her learning process, and her subsequent further education at Functional Medicine Coaching Academy. The episode gives an insight into Danna's unorthodox search process and highlights the role of trusted voices, like Mark Hyman, in endorsing certification programs.

Guest: Danna Levy Hoffmann

Guest Links: Danna's Website

Check out the So Frickin' Healthy Podcast

IIN Referral Link

Visit becomingahealthcoach.ch for a full transcript, the playlist for this mini-series, and to comment on what other health coaches you'd like to have interviewed.

Mentioned in this episode:

Don't plan annual goals -> plan for the next 12 weeks

Most people don't do well planning for annual goals. By focusing on just 1-3 strategic goals for the next 12 weeks you'll move closer to your long-term vision than you will by planning annually. Check out Megan's 12-week Goal Setting Session, a 1-hour session that results in clear goals, an amazing action plan (with checklists 😆), and a plan to avoid roadblocks.

12-Week Goal Setting Session

Bonus: Why did you become a health coach? featuring Danna Levy Hoffmann

Hello, and thanks for listening to Becoming a Health Coach with Megan J. McCrory.

This bonus episode features host Megan McCrory in a conversation with fellow health coach, Danna Levy Hoffmann.

Danna shares her journey of becoming a functional medicine health coach and how her grandmother's ill health, passion for food, and her previous business, which was about healthy cooking for kids, influenced her decision. Danna explains how she started giving health advice to parents who attended her cooking classes, this led her to realize she could coach adults. She then pursued further education to fill in her knowledge gaps. In addition, this episode covers Danna's life in Switzerland, her approach toward healthier cooking methods and ingredients for kids, and her first business name, 'Miso Cute Cooking'. Danna and Megan also co-host the 'So Frickin' Healthy' podcast.

Guest: Danna Levy Hoffmann

Guest Links: Organilicious

Check out the So Frickin' Healthy Podcast

Visit becomingahealthcoach.ch for a full transcript, the playlist for this mini-series, and to comment on what other health coaches you'd like to have interviewed.

Mentioned in this episode:

Digital Accelerator Course for Online Coaches

If the digital side of things is holding you back from starting your business online, check out my cohort-based course the Digital Accelerator for Online Coaches. At the end of 3 weeks, you'll have a working website, integrated email marketing, and your business social media accounts all set-up. Don't rely on third-parties to create your digital space - you can do it! With a little help and guidance from me :) Apply now for the January 2024 cohort.

Get your business online - cohort-based course

Ep.30 20 Profitable Niches for Health Coaches

Hello, and thanks for listening to Becoming a Health Coach with Megan J. McCrory. Leave your comments or connect with me at becomingahealthcoach.ch.

In this episode, Ep.30 20 Profitable Niches for Health Coaches , your host Megan McCrory discusses the concept of niches in health coaching. She outlines the ways these specialized market segments can aid in customer acquisition and specifies how certain niches can be narrowed down even further. A variety of niches, from weight loss and management to family health and nutrition, are discussed in detail. The episode also provides important insight into the challenges and opportunities each niche presents and how to further one's education to best serve clients in these specific areas.

Check out the extended show notes at becomingahealthcoach.ch where you'll find real examples of coaches for each niche.

00:00 Introduction to Niches

01:17 #1 Weight Loss and Weight Management

02:00 #2 Nutrition through Specific Diets

03:03 #3 Fitness and Exercise Coaching

04:52 #4 Stress Reduction and Wellness

05:44 #5 Mindful Eating as a Niche

06:23 #6 Chronic Disease Management

08:37 #7 Digestive Health

10:17 #8 Holistic Health and Integrative Wellness

11:19 #9 Women's Health

13:43 #10 Corporate Wellness

16:56 #11 Healthy Aging

17:24 #12 Sports Nutrition

18:01 #13 Emotional Eating & Food Addiction

18:58 #14 Family Health and Nutrition

19:56 #15 Plant-Based Nutrition

21:12 #16 Mental Health and Wellness

21:51 #17 Auto-Immune Wellness

22:18 #18 Men's Health

23:12 #19 Post-Rehabilitation

23:57 #20 Weightlifting & Strength Training

24:30 Conclusion and Listener Engagement

Check out the So Frickin' Healthy Podcast

Support Becoming a Health Coach

Mentioned in this episode:

Digital Accelerator Course for Online Coaches

If the digital side of things is holding you back from starting your business online, check out my cohort-based course the Digital Accelerator for Online Coaches. At the end of 3 weeks, you'll have a working website, integrated email marketing, and your business social media accounts all set-up. Don't rely on third-parties to create your digital space - you can do it! With a little help and guidance from me :) Apply now for the January 2024 cohort.

Get your business online - cohort-based course

Don't plan annual goals -> plan for the next 12 weeks

Most people don't do well planning for annual goals. By focusing on just 1-3 strategic goals for the next 12 weeks you'll move closer to your long-term vision than you will by planning annually. Check out Megan's 12-week Goal Setting Session, a 1-hour session that results in clear goals, an amazing action plan (with checklists 😆), and a plan to avoid roadblocks.

12-Week Goal Setting Session