53. Rosie Houston, MD at Threefold on Retailer 1st Party Data Capabilities

160. Stephanie Lilley, General Manager Hygiene UK & Ireland at Reckitt: Transparent Leadership

Our guest is Steph Lilley, General Manager for Reckitt’s Hygiene Business Unit in their home market, the UK, and Ireland. She joins Christine and Daniel to speak about her career from a graduate program to becoming a General Manager, with some international moves in between, but always focusing on development and with a preminence of P&L roles.

Tune into this conversation to hear about:

• Steph’s first leadership experience
• The learning curve when taking an international assignment in Russia
• The leadership style she’s developed in time
• Balancing being genuine with “getting results”
• Her experience being a woman in commercial roles
• Approaching diversity, equity and inclusion
• Leveraging Reckitt’s popular brands for societal change

More:

• Follow us on Instagram:https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn:https://www.linkedin.com/company/fmcgguys/
• The CPG Guys (US "Sister Podcast"):https://www.cpgguys.com/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

159. Joris de Bruyne (CEO at EyeSee) and Joanna Dumont (VP Insights): Insight to Innovation

How can companies come up with new, relevant innovations without proper quality insights? Our guests Joris de Bruyne (CEO at EyeSee) and Joanna Dumont (VP Insights with experience at Danone and Colgate) join us to explain how today’s technologies can give better, more complete and accurate answers to the classic questions when it comes to understanding the consumer.

Get ready for a deep dive into the fascinating world of consumer insights through:

• Answering questions: the primary role of insights and market reasearch across time
• Eyesee's unique mix-method research approach - the synergy of behavioral methods and surveys for more actionable insights
• Linking consumer insights to new product launches
• How insights leaders are getting together (Insights Lighthouse) to have a stronger voice in the industry
• Agency x FMCG Brands relationship: how to get the most out of it
• The power of Insights to debunk myths and pre-conceived thoughts

More:

• Follow us on Instagram:https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn:https://www.linkedin.com/company/fmcgguys/
• The CPG Guys (US "Sister Podcast"):https://www.cpgguys.com/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

158. Maddy Booker-Price, Head of eCommerce at Urban Outfitters: Total Retail

Our guest today is one of the rising stars in Retail. With a background in Retail blue chips like Arcadia and Levi’s, Maddy Booker-Price is now the Head of eCommerce atUrban Outfitters. She joins the podcast to speak about how the role of Digital has become more central in Retail organizations during her career through:

• The role of an omni-channel Director in 2024
• Working with cross-functional peers
• The importance of listening to the consumer
• Her vision of what an online store has to be
• Leaderships lessons learnt along the way

More:

• Follow us on Instagram:https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn:https://www.linkedin.com/company/fmcgguys/
• The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

157. PriceSpider's Rae Guimond & Brett Banner: Unboxing Commerce

The consumer journey in today’s connected world is more complex and blurry then ever. In this episode, we bring you two experts from PriceSpider, the world’s leading commerce platform: Rae Guimond, Director GTM Strategy and Brett Banner, SVP Strategy. With them, we’ll aim to unpack all the complexity and deliver actionable outcomes for progressive FMCG brands.

Coinciding with the publishing of their Strategies for Grocery Brands to Thrive Amid Economic Uncertainty, North American & European Brands Ecommerce Survey 2023, and they come to the show to speak about:

• Take-aways from their recent consumer survey
• Top priorities and pain points for FMCG companies in 2024
• What the shopper journey looks like nowadays and how FMCG companies can break through the noise and engage with them
• How can FMCG break down internal silos for a common effort in a connected commerce world
• Tips for consumer goods brands to stay relevant in a connected commerce world

More:

• Listen to Brett & Rae on The CPG Guys: https://www.cpgguys.com/pricespider/
• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn:https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

156. Neil Reynolds, Global VP Digital Commerce at Mars: eCommerce General Management

Neil Reynolds heads up the Global Digital Commerce Business Unit at Mars Snacking. With a global multifunctional team, his scope spans across Pure Play Key Accounts, Capability Building, Portfolio Development and eB2B, giving him a unique point of view of the state of FMCG in today's Commerce.

He joins Efrain and Daniel to speak about:

• His unique career path from mainstream P&L (Sales and General Management) roles to eCommerce
• Digital Commerce as a full-funnel proposition that drives the whole business forward
• Deploying Global know-how and capability into local markets
• Anticipating Shoptalk Europe (June 3-5) in Barcelona

More:

• Follow us on Instagram:https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn:https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian