Gregory and Jonathan Pessey 🇫🇷, Jonathan & Fletcher : Outdoor becomes Fashionable - Paris Alpine Studio

50m · 2Goodmedia - The biggest trade shows on the agenda of a conscious CEO · 16 Feb 17:40

Grégory and Jonathan Pessey from Jonathan & Fletcher, Co-Founders of Paris Alpine Studio : Outdoor becomes Fashionable through Product Usage and Personalization (Part 2/5)

Language of the Episode : FRENCH.

My guests on the podcast of 2Goodmedia are Grégory and Jonathan Pessey from Jonathan & Fletcher, Co-Founders of @parisalpinestudio a collective of creative agencies making the conjunction of 2 inspirational worlds : Paris Fashion and the French Alps Outdoor Worlds.

The story of Jonathan & Fletcher, a world reference in the outdoor athletic equipment :

The J&F agency was born in 1984 in Annecy, in the French Alps, founded by Georges Pessey on his homeland. Georges Pessey is a French self-made man and entrepreneur in the Outdoor industry, a trend finder who has always been at the forefront of Design, Research and innovation in outdoor equipment leading his company to collaborate on international projects with brands and athletes.

Everything started during the 80’s in France, when Georges Pessey, irritated by the skepticism of brands to produce his innovative and futuristic apparel design, decided to set-up his own workshop in the heart of the French Alps Valley. His intentions were clear : being able to realize the sketches he had designed.

Grégory and Jonathan, Georges' two sons, have now taken over the management of the company, after more than ten years of experience, respectively in the Design and Racing departments.

Jonathan & Fletcher has become over the last 30 years a world reference in the outdoor athletic equipment.

The story of Jonathan & Fletcher : collaborations with the athletes

Jonathan & Fletcher is an independent and B2B Outdoor creative agency located in the Outdoor Sports Valley of the French Alps. Jonathan & Fletcher record dozens of collaborations with the most famous international athletes and record champions, national Olympic and World cup teams across several sports disciplines.

For Gregory and Jonathan, it is above all a story of encounters and alchemy between people that sometimes give rise to friendships with their father. Among their most striking collaborations, we note (among others!) :

- The French parachutist Patrick de Gayardon,

- The Italian Alpine skier Alberto Tomba

- The French aeroplane pilot, yves Rossi, also known as "Jetman"

- Bert Lamar for Snowboarding

The Outdoor Community and Culture

All these collaborations of J&F with athletes and suppliers have contributed to the creation of a true community with an international reputation, based on strong values such as support, knowledge sharing and a passion for performance and the outdoors.

The major developments of J&F in Outdoor and Sportswear

Hence, one of the major strength of J&F is their technological research and development skills on performance suits and apparel based on their exceptional collaborations with athletes and trusted by the most renowned best-in-breed and multinational Outdoor and Sportswear Brands over the last 30 years : Millet, Fila, Fusalp, Patagonia, Rossignol, Adidas, to name only a few companies.

The Collective Paris Alpine Studio co-creates and brings their Fashion gaze and exclusivity to create new brand territories for Outdoor apparel and footwear brands.

Paris Alpine Studio takes the form of a collective of creative agencies, each one of them bringing their culture and a specific expertise :

Ludovic Alban and Emilie Fontaine, co-founders from Paris Phoenix Studio, Luxury & Paris Fashion cultures with an expertise on Menstyle
Grégory and Jonathan Pessey from Jonathan & Fletcher, the Outdoor & French Alps Valley culture and Performance apparel expertise
Julien Traverse and Basile Lapray from All Triangles, the performance Footwear expertise

Thanks to its agility, the Paris Alpine Studio collective can accompany brands on the technical parts from A to Z (choice of materials, prototypes and tests, production) while collaborating with them on the Design and Brand identity. This allows for a quicker time to market.

The Fashion and Outdoor Market Difficulties

Outdoor and Fashion Brands find it difficult to differentiate and innovate on their markets :

It’s really difficult nowadays for a Brand to differentiate in saturated Fashion or Sportswear markets : between first rank worldwide labels, historic or new born e-commerce brands, the market is getting noisy with a profusion of products and content on all the marketing and digital platforms and Social Media.

How to differentiate for a Brand? What is the product which will change what people think or believe? This is what Paris Alpine Studio is co- creating with their clients : a Revolution based on product identity, usage and innovation for Fashion and Outdoor Brands.

The consumer is open to new aspirational and inspirational products. Customers are looking to new Green, Healthy, Timeless, Ethical, Useful and inspirational products. After the age of Digital Marketing, the focus is now on the Product. Brands need to be thoughtful but move fast to seize the opportunity of the Outdoor Market.

You will get in this podcast a great value for developing new brand territories and products for a targeted audience :

✅ The story of Jonathan & Fletcher, a world reference in the outdoor athletic equipment

✅The origin of the Collective Paris Alpine Studio

✅ What is the Outdoor Community of the French Alps

✅ Examples of technical product developments by J&F in Outdoor markets

✅ Difference between Sportswear, Activewear, Outdoor

✅ What can Outdoor bring to Fashion

✅How to innovate for Sportswear label through product Eco function, usage, versatility, performance

✅ Outdoor and Fashion Markets opportunities

And Don’t miss the end of the recording to get to know how to receive the 30th Anniversary book edited by Jonathan and Fletcher with Archive photographies 💯🌍

Contacts :

Please leave a 5-Star and a comment on Itunes for supporting this new format of the podcast @2goodmedia designed for agencies working in B2B and willing to share their expertise, knowledge in a specific field, Outdoor performance and Luxury Fashion for the Collective @parisalpinestudio 🙌

Subscribe to 2goodmedia on your favourite podcast platform so you don't miss the next episode with Basile & Julien, the footwear experts at All Triangles!

It's now time to listen to the podcast of Jonathan and Grégory Pessey from the Paris Alpine Studio collective! I hope you'll find the story of J&F member of Paris Alpine Studio inspiring, let me no in comments on the podcasting platforms!

You can contact Jonathan and Grégory Pessey on their Instagram accounts @jonathan.and.fletcher ; on Linkedin : Jonathan & Fletcher page or Paris Alpine Studio page or directly on Jonathan Pessey or Grégory Pessey accounts.

Website J&F : http://www.jonathan-fletcher.com/index.php

I am Delphine Souquet, the Founder of 2Goodmedia, visit meon https://2goodmedia.com and Instagram @2goodmedia to know more about all my projects and reportages with Creatives and entrepreneurs : Designers, Agencies, Artists talking about their creative process and running a successful business.

Language of this Episode : FRENCH. The transcript is translated in 3 languages on our website @2goodmedia.com.

The episode Gregory and Jonathan Pessey 🇫🇷, Jonathan & Fletcher : Outdoor becomes Fashionable - Paris Alpine Studio from the podcast 2Goodmedia - The biggest trade shows on the agenda of a conscious CEO has a duration of 50:40. It was first published 16 Feb 17:40. The cover art and the content belong to their respective owners.

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