Monster moves at Cigat City and the UAE gets a craft brewery

55m · Beer Guys Radio Craft Beer Podcast · 17 Feb 10:00

Disclaimer: Ride the Clydesdales at your own risk

Touchdown for Beer Commercials: The episode kicks off with a high-energy discussion about Super Bowl Sunday and its iconic beer commercials. Budweiser, Bud Light, Coors Light, and Michelob Ultra all vie for our attention, but according to the latest buzz, Michelob Ultra emerged as the top-selling brew of the big game. It's a fascinating peek into the battle for marketing supremacy in the world of sports and suds.

Busch Gardens & Sweet Memories: From the bright lights of the stadium, the conversation takes a nostalgic turn with a visit to Busch Gardens. Memories of childhood trips come flooding back, along with a mention of Eagle Brand snacks. This unexpected pairing sparks a discussion about branding strategies and the strange yet sometimes successful partnerships that emerge in the food and beverage world.

Monster Shakes Up the Craft Beer Scene: Speaking of unexpected turns, the episode dives into the surprising news of Monster Energy eliminating Cigar City Brewing's brewmaster Wayne Wambles' position. This sparks important questions about the relationship between craft and corporate brewing, and whether such collaborations ultimately compromise the spirit of craft beer.

Tax Time for Beer?: But not all discussions are lighthearted. The episode tackles the serious issue of domestic beer tax rates, comparing 2022 and 2023 numbers. This insightful segment shed light on the challenges faced by independent breweries and the potential impact of tax reform on the craft beer industry's future.

Crafty Triumphs: Despite the tax hurdles, there's good news on the horizon! The episode highlights the positive statistic that craft beer sales are actually outpacing total beer sales in early 2024. This is a major win for the craft beer community, showcasing its resilience and innovation in the face of challenges.

Global Beers & Pinball Perfection: Beyond the United States, the episode celebrates a historic moment: the United Arab Emirates opens its first-ever craft brewery after years of contract brewing in the US. This exciting development marks a significant milestone in the global expansion of the craft beer scene.

Beyond the Brews: But brewing isn't all there is to life! The episode throws in some fun segments, including "Beer Flights, The Dadverse, & Pinball." This lighthearted diversion offers a refreshing break from the industry discussions and showcases the diverse interests of the podcast hosts and listeners.

Thanks for listening to Beer Guys Radio! Your hosts are Tim Dennis and Brian Hewitt with producer Nate "Mo' Mic Nate" Ellingson and occasional appearances from Becky Smalls.

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The episode Monster moves at Cigat City and the UAE gets a craft brewery from the podcast Beer Guys Radio Craft Beer Podcast has a duration of 55:01. It was first published 17 Feb 10:00. The cover art and the content belong to their respective owners.

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