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Dassai Blue: The American Brewery By Japan’s Biggest Sake Brand Aims To Exceed Its Parent

48m · Japan Eats! · 12 Feb 22:00

Our guest is Kazuhiro Sakurai, the 4th generation and CEO of Asahi Shuzo, the maker of Dassai sake. Dassai is the biggest export brand of Japanese sake. Kazuhiro joined us on Episode 233 in July 2021 and shared the unique sake-making philosophy of the company, as well as why Dassai became so popular globally.

In September 2023, Asahi Shuzo opened its first overseas brewery Dassai Blue in upstate New York. But it is not another brewery producing the same sake as in Japan to save costs. Dassai Blue aims to exceed its parent brewery in Japan.

On this episode, we will discuss why the company decided to open a brewery in New York, the goal of Dassai Blue, the special ingredients Dassai Blue uses to express the local terroir, its collaboration with the Culinary Institute of America, and much, much more!!!

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THE NOTO PENINSULA EARTHQUAKE DISASTER RELIEF

As you may know, a major earthquake struck Japan's Noto Peninsula in Ishikawa Prefecture on January 1st. The death toll keeps climbing and the damage to the beautiful region is tremendous. Importantly, 10 of the 11 sake breweries in the Noto Peninsula were completely or partially destroyed.

So if you can, please donate through reliable organizations including:

The Japanese Red Cross https://www.jrc.or.jp/english/relief/2024NotoPeninsulaEarthquake.html

Peace Winds America: A fundraiser by US-Japan Foundation/US-Japan Leadership Program https://www.globalgiving.org/fundraisers/49472/  

The Ishikawa Sake Brewers Association

https://www.ishikawa-sake.jp/index.php 

(the donation account details) https://www.ishikawa-sake.jp/images/97-1.pdf)

Heritage Radio Network is a listener supported nonprofit podcast network. Support Japan Eats by becoming a member!

Japan Eats is Powered by Simplecast.

The episode Dassai Blue: The American Brewery By Japan’s Biggest Sake Brand Aims To Exceed Its Parent from the podcast Japan Eats! has a duration of 48:47. It was first published 12 Feb 22:00. The cover art and the content belong to their respective owners.

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https://www.ishikawa-sake.jp/index.php 

(the donation account details) https://www.ishikawa-sake.jp/images/97-1.pdf)

Heritage Radio Network is a listener supported nonprofit podcast network. Support Japan Eats by becoming a member!

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Peace Winds America: A fundraiser by US-Japan Foundation/US-Japan Leadership Program https://www.globalgiving.org/fundraisers/49472/  

The Ishikawa Sake Brewers Association

https://www.ishikawa-sake.jp/index.php 

(the donation account details) https://www.ishikawa-sake.jp/images/97-1.pdf)

Heritage Radio Network is a listener supported nonprofit podcast network. Support Japan Eats by becoming a member!

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As you may know, a major earthquake struck Japan's Noto Peninsula in Ishikawa Prefecture on January 1st. The death toll keeps climbing and the damage to the beautiful region is tremendous. Importantly, 10 of the 11 sake breweries in the Noto Peninsula were completely or partially destroyed.

So if you can, please donate through reliable organizations including:

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Peace Winds America: A fundraiser by US-Japan Foundation/US-Japan Leadership Program https://www.globalgiving.org/fundraisers/49472/  

The Ishikawa Sake Brewers Association

https://www.ishikawa-sake.jp/index.php 

(the donation account details) https://www.ishikawa-sake.jp/images/97-1.pdf)

Heritage Radio Network is a listener supported nonprofit podcast network. Support Japan Eats by becoming a member!

Japan Eats is Powered by Simplecast.

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THE NOTO PENINSULA EARTHQUAKE DISASTER RELIEF

As you may know, a major earthquake struck Japan's Noto Peninsula in Ishikawa Prefecture on January 1st. The death toll keeps climbing and the damage to the beautiful region is tremendous. Importantly, 10 of the 11 sake breweries in the Noto Peninsula were completely or partially destroyed.

So if you can, please donate through reliable organizations including:

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Peace Winds America: A fundraiser by US-Japan Foundation/US-Japan Leadership Program https://www.globalgiving.org/fundraisers/49472/  

The Ishikawa Sake Brewers Association

https://www.ishikawa-sake.jp/index.php 

(the donation account details) https://www.ishikawa-sake.jp/images/97-1.pdf)

Heritage Radio Network is a listener supported nonprofit podcast network. Support Japan Eats by becoming a member!

Japan Eats is Powered by Simplecast.

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