S5E7 - The EU Green Claims Directive: Tackling Greenwashing
17m
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Let's Talk Sustainable Business
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Małgorzata Gołębiewska is Team Leader for Environmental Footprint & Green Claims, DG Environment, at the European Commission. She leads the preparation and negotiation for the EU Green Claims Directive, a proposal to help combat greenwashing which sets out requirements on how to substantiate environmental claims and introduces rules on environmental labelling schemes. In this episode, we discuss the extent of greenwashing in the EU, how important it is to rebuild consumer trust and help consumers make more sustainable choices, and the role of labels such as the EU Ecolabel.
The episode S5E7 - The EU Green Claims Directive: Tackling Greenwashing from the podcast Let's Talk Sustainable Business has a duration of
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