Seven Steps for Success in the business of food, nutrition and health

Seven Steps for Success in the business of food, nutrition and health

Do you want to know how to create a successful healthier food product? Here are my favourite Seven Steps for Success, created as a result of our 20+ years of research, creating case studies and advising companies. Take these into account and you will be making a good start! Time: 20 minutes

Beyond Meat: beyond hope. Is it all over for ”plant meats”?

The failure of the meat substitute business will be the must-read case study for the next decade. It shows what happens when companies make assumptions about consumers and their motivations instead of doing deep research and thinking. It shows what happens when products fail the taste test. And it shows what happens when you don't give anyone a compelling reason to buy your product. As the economic outlook darkens, the future isn't bright for this stumbling category.

Time: 11 minutes

Why mainstream media is not a credible source of information

A press release from Harvard stated that a new study had found that consuming meat increases your risk of diabetes. It was reproduced - almost word-for-word - by hundreds of media outlets within a few hours of its publication. Did the media follow up and report the tens of nutrition experts who raised question marks over the study? Not so much.

When the media slavishly reproduces a press release right after publication it tells you that thejournalists haven't actually read the study or done any investigation. Research by New Nutrition Business found that's normal practice now in mainstream media, much of which existsto reproduce press releases.And that means they are often producing misinformation.

Time: 15 minutes

Lessons in innovation from three probiotic success stories

This podcast provides lessons you can use about innovation, new health benefits and reinventing a traditional food, told through the frame of three probiotic success stories. One is the story of how a trusted brand in Japan brought a sleep and anxiety benefit and created the most successful product launch - anywhere in the world - of the last 20 years. Two are from the US, where innovative and hard-working Turkish and Russian immigrants used tradition and technology to create something totally new for Americans.

Time: 25 minutes

China business goes sour, US stalls, Oatly’s future looking bleak

Oatly's classic Silicon-valley inspired business model from 2012 is facing nemesis. Oatly aimed to get to $1 billion in sales. Unfortunately, in focusing on a big sales number the company seems to have forgotten that it's a good idea to make a profit now and again. In the first six months of 2023 each $1 of product it sold cost it $1.38 to make. With the oat milk business changing and the global economy facing tough times, it's hard to see when, if ever, Oatly can get to break-even.

Time: 20 minutes.