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340: 32 ways to order a Big Mac: Leading the digital transformation of McDonald’s

30m · Retail Gets Real · 12 Mar 10:00

Live from Retail’s Big Show in New York City—Caleb Pearson, VP of US customer engagement at McDonald's, talks about his career journey, McDonald's extremely popular app and how McDonald's uses digital strategies to keep customers of all generations coming back.

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The episode 340: 32 ways to order a Big Mac: Leading the digital transformation of McDonald’s from the podcast Retail Gets Real has a duration of 30:20. It was first published 12 Mar 10:00. The cover art and the content belong to their respective owners.

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