The Power of Persistence - From Tax Consulting to Triumph with Guest Paden Squires
47m
·
Marketing with Purpose
·
Over the past 18 years change is the one of the only things that has remained constant as in our business.
And some people love it…other people…not so much.
That’s why we talk about it so much on the Marketing with Purpose podcast. Because to make marketing and business decisions with purpose we have to be able to embrace the idea that things WILL change and then figure out WHAT the heck needs to change and make a plan to pull it all together.
In our latest episode, Monica sat down with Paden Squires, CPA & CFP at WR Tax Planners, who while helping our company evolve…has changed his company just as much.
They covered everything from:
- Paden quitting a cushy job to do taxes in his living room.
- How Paden’s the only tax accountant we know who wears a hoodie in his website photos.
- The importance of self-awareness in business.
- Struggles with delegation and perfectionism.
- And our favorite…transitioning from the warrior to king stages of success.
Get the episode highlights and full transcript at: https://mayecreate.com/blog/the-power-of-persistence-from-tax-consulting-to-triumph-with-guest-paden-squires/
The episode The Power of Persistence - From Tax Consulting to Triumph with Guest Paden Squires from the podcast Marketing with Purpose has a duration of
47:07. It was first published
More episodes from Marketing with Purpose
Podcasting 101 Part 1 - Getting Started Checklist
We’ve fielded a lot of questions about starting podcasts lately. Enough questions we started to think the universe was telling us we should do a few podcasts about starting a podcast.
Luckily, with over 200 episodes under our belt, we're getting this whole podcast thing figured out.
We cataloged our misadventures and advice into two podcast focused episodes starting right here with:
Podcasting 101 Part 1: Getting Started Checklist
A practical checklist to guide you through the essential 3 pre-recording decisions: your show's human resources, frequency, and brand details.
Read the fully formatted blog post and download the PDF guide accompanying this episode at: https://mayecreate.com/blog/podcasting-101-getting-started-checklist/
Stay tuned for Podcasting 101 Part 2: Tech Talk
(This publishes in a few weeks but you can listen now on our website!)
In this episode we go full tech geek on you and explain the ins and outs of choosing the right equipment, technical aspects of recording, editing, podcast website set up, podcast host comparisons, and production management tips.
SEO Fundamentals & 2024 Forecast With Guest Nina Gibson
Monica is a website builder by trade…you’ve probably figured that out by now.
But a website that can’t be found is about as useful as a screen door on a submarine.
Which makes her a student of SEO…FOREVER. Because it changes faster than a Nascar pit crew.
And it’s not one dimensional either, Search Engine Optimization (SEO) is mutli-faceted. The MayeCreate team’s responsibility is to build a website Google can be friends with. Which is a huge part of the SEO pie. But what about all the other things?
That’s where Nina Gibson comes in. She’s done SEO for some big brands…Yankee Candle, Caboodles, Orvis, National Geographic to name a few.
Monica got to pick her brain in this episode and ask questions like:
- How does SEO work?
- What common mistakes do we need to avoid?
- What changes is Google making right now that we need to know about?
- How is AI affecting SEO?
She took a lot of notes from this episode…so grab a pen and paper (or just download the transcript) and let’s get to some SEO business!
Get the full transcript and episode summary on our website:
https://mayecreate.com/blog/seo-fundamentals-2024-forecast-with-guest-nina-gibson/
What’s the Difference Between Domain, Hosting and Website
Domain
Hosting
Website
Sooooo intangible…yet so important for your business. We talk about these things everyday but for normal humans they’re a question factory…
- What even is a domain?
- How do you get one?
- How do you connect it to everything?
- And what the heck is hosting?
- Do you need it?
- How do you know which one you need?
So if you’re up to your neck in questions, this episode is for you.
Together we'll unravel the role of domain name and domain registrars then move on to decode hosting for you—shared, VPS, dedicated—so you can know which is right for you.
Let's get to business!
Read the fully formatted blog post to accompany this episode on our website: https://mayecreate.com/blog/whats-the-difference-between-domain-hosting-and-website/
Paving the Way: Insights from Three Generations of Success with Guest Chris West
The latest episode of Marketing with Purpose, features none other than Chris West, President of West Contracting. ️
Chris and his team spent the past year in a cycle of change, reevaluating their internal structure, figuring out what works and what doesn't, and charting their course for the future.
As part of their marketing team, it's been awesome to be a part of the journey!
Today we’ll dig into:
- How they are continuing to strengthen company culture through recent changes but keeping what works, including their employees, who have an average tenure of over 10 years!
- What it's like working in a family business (Chris is the 3rd generation to manage West Contracting) and how they transitioned from each generation to keep the company strong.
- Tap into Chris's never-give-up attitude. Even if you're a steadfast procrastinator like him, he's got some wisdom to share on how to still get things done and find success.
We've been lucky enough to get to work with Chris for many years now and are proud to share his story through the West Contracting marketing. Now, we're excited to get to share it with you in this episode!
Get the full transcript and episode summary on our website: https://mayecreate.com/blog/paving-the-way-insights-from-three-generations-of-success-with-guest-chris-west/
How Work from Home with Your Spouse and Not Go Nuts With Guests Tyler & Christi Ernst
In this week’s Marketing with Purpose episode we're tackling a topic that hits close to home for many of us - quite literally.
Working from home with your spouse and managing to:
- Not go nuts
- Get your work done
- AND stay married
Tyler and Christi Ernst have been remote working from the same ROOM for the past 4 years…and they still like each other!
So we had to know their secret.
Tyler is our lead developer and co-art director at MayeCreate, and luckily he and his wife, Christi, share an office - because we regularly consult Christi for a second opinion!
In this episode Tyler and Christi delve into:
- The communication patterns that allow them to harmoniously work and live in the same space
- Challenges to expect when working from home with your spouse and how they overcame them
- Their secret test to tell if a couple can work the same space
And, of course, like any other normal episode, we discussed powerlifting and sourdough baking ️ !
Get the full transcript and episode summary on our website: https://mayecreate.com/blog/how-work-from-home-with-your-spouse-and-not-go-nuts-with-guests-tyler-christi-ernst/