terra alma: a Female Placemaking Perspective
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Atlanta Real Estate Forum Radio
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CFO Michaela Boone with terra alma joins the Atlanta Real Estate Forum Radio podcast to discuss being a woman making history in Atlanta’s commercial real estate sector. Boone sits down with show host and Denim Marketing President Carol Morgan to chat about the company’s all-woman team, what is changing the retail landscape and how terra alma turns spaces into places! A commercial real estate broker specializing in retail listings, Boone considers herself a matchmaker between tenants and operators, especially those striving to remain local or intentional about their community placemaking. Her experience ranges from working with local and regional restaurants to operators searching for incredible tenants to build out a food hall. Lead by the motto of “leading with the soul,” terra alma is run by Founder Edie Weintraub, who recognized the lack of emphasis on local operators and tenant representation. Inspired, she founded terra alma in 2021 and onboarded Michaela three months later. When Boone first met Weintraub, the company’s founder made it clear that she loves all things people, food and real estate and is motivated to create spaces that embody those elements to transform spaces into places. Boone said, “Ever since we’ve joined, we’ve been targeting a lot of strong women in the industry…and making sure we are putting people in the right places.” As CFO, Boone’s responsibility is to ensure the company’s financial budget is sound to maintain its operations and allow it to grow. She is responsible for making sure the company is growing effectively. Boone also shared that the company moved into its brand new Halidom office, and its immediate positive effect was apparent in providing a suitable environment for the culture to grow. As an all-woman team, terra alma benefits from its female perspective, especially in the restaurant space. Boone shared that most household decisions surrounding where to eat fall on the head female. With this valuable perspective, terra alma is fortified in its mission to place its clients in profitable locations after considering the nature of a community, how people shop, what attractive price points are attractive and so on. Boone said, “I think what’s beautiful about being all women is that we see things from multiple angles.” Understanding the importance of building relationships in and out of the office, terra alma strives to make clients and employees feel comfortable and ready for the task at hand. Boone shared that the agency commonly will be there for a client from step A to step Z, with some coming to the table without a business plan. The female-led commercial real estate business connects operators with every puzzle piece to create a project that will attract business and meaningful relationships through the years. Tune in to the full interview above to learn more about terra alma or visitwww.terraalma.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visitingwww.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for...
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