Harnessing the Power of AI for Product Marketing with Anubhav Rao, Product Marketing Pro

Mastering Recurring Revenue with Amanda Northcutt, CEO of Level Up Creator

“If you’re potential customers aren’t aware that they have a problem and you have a solution, your sales cycle is so much longer and so much more painful."

• Amanda Northcutt, CEO of Level Up Creators

1. Understand and Optimize the Customer Journey:Amanda emphasizes the importance of mapping out and understanding the entire customer journey to enhance retention and improve the overall experience.
2. Data-Driven Decision Making:Tracking customer behavior and using qualitative and quantitative data to inform decisions is crucial for refining products and services.
3. Consistent Value Addition:Continuously providing value through new features, unique content, and improved offerings keeps customers engaged and reduces churn.
4. Proactive Churn Management:Identifying and addressing the reasons behind customer churn proactively helps maintain a stable and satisfied customer base.
5. Effective Revenue Operations:Implementing robust revenue operations practices ensures optimal management and maximization of various revenue streams.

Working with Engineers: How Product and Engineering Can Help Each Other with Dan Corbin

“There are certain things that product managers sometimes unintentionally do, or things they don't realize they do, that have really negative cascading impacts for engineers."

• Dan Corbin, Product Management Leader and Instructor at Pragmatic Institute

• Misconceptions About Engineer Satisfaction:Simple gestures like bringing donuts aren’t enough; effective collaboration requires more nuanced approaches.
• Common PM Pitfalls:PMs often make unintentional mistakes, such as failing to validate customer needs, allowing scope creep, and not prioritizing effectively.
• Implementing Effective Changes:Dan emphasizes the importance of servant leadership, continuous learning, and aligning closely with engineering teams.
• Maintaining Clear Boundaries:PMs should focus on the "what" and "why," while engineers handle the "how" and "when," ensuring each team can work optimally within their expertise.

Inside the Quality Engineering Hub at Mattel with Tim Trapp, Director of Quality Engineering at Mattel, Inc.

“Consumers are our most valuable treasure trove of information, along with online reviews and some other data sets.” -Tim Trapp, Director of Quality Engineering at Mattel, Inc. In this episode, Tim shares all about product quality, specifically what can be learned from Mattel regarding the implementation of key product quality measures. Discussion topics include understanding customer feedback, the balance between cost, schedule, and quality, and the importance of monitoring both customer feedback and competitor performance. Don't miss your chance to gain insights from one of the most recognized names in the industry. Key Takeaways: 1. User Testing for Competitive Advantage: Testing products with real users to identify potential issues and improve design is a significant strategy at Mattel. This includes formative testing, which is done early and often to shape the design of products. 2. Active Post Market Surveillance: Once the products are in the market, the quality team looks at post-market surveillance to understand how the products are performing in real life, which can inform future design and manufacturing decisions. 3. Corrective Actions and Continuous Improvement: A well-defined process for corrective actions ensures that any issues are addressed promptly and do not become repeat mistakes. This involves constant checking of products in the market and making necessary improvements. 4. Quality as Everyone's Responsibility: Tim emphasizes that quality is not just the quality department's problem but everyone's responsibility in the company. Striving for the best consumer experience should be a part of everything a company does. ABOUT OUR GUEST: Tim Trapp is a seasoned product executive with extensive experience in managing product quality across a diverse range of products. He has worked with and led multidisciplinary and multinational cross-functional teams, demonstrating his ability to navigate complex global landscapes. His expertise lies in being able to ensure the highest standards of product quality, compliance, and safety. At Mattel, Tim has been instrumental in driving quality initiatives that have significantly enhanced product performance and customer satisfaction. His approach to quality is holistic, encompassing everything from initial design and user testing to post-market surveillance and continuous improvement. His insights have helped shape Mattel's product portfolio and maintain its reputation for excellence. ABOUT PRAGMATIC INSTITUTE: Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide. If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at pragmaticinstitute.com/product. Courses are available online, in-person, or on-demand to fit your schedule. Want to learn more about becoming a Pragmatic Certified Product Manager? Learn morehere. #ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

Mastering the Art of Interviewing with Jordan Burton, Professional Interviewer and Executive Trainer

✅ Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA 📚 Learn more about us: https://www.pragmaticinstitute.com/ 🚀 Start your Product Manager or Product Marketer certification here “What you notice is that the real nuggets that you get, the parts of the story that really shed light on a candidate's exceptional fit or lack of fit for a role, it's usually the third, fourth, fifth, maybe even more follow up questions deep.”- Jordan Burton, Cofounder ofTalgo Join us for a conversation withJordan Burton, a professional interviewer and co-founder of the training firm Talgo, a company specializing in helping individuals and businesses attract, evaluate, and hire top talent. In this episode, Jordan shares invaluable insights on how to hire the best talent in today's competitive market. We dive deep into the world of data-driven hiring, where decisions are made based not on emotional responses, but on concrete information about a candidate's past performance and accomplishments. Jordan elaborates on the importance of clarity in understanding a company's needs and the business results they desire from a new hire. With a wealth of tips for both interviewers and interviewees, this episode is filled with practical advice that can help companies attract and retain changemakers, and help candidates put their best foot forward in interviews. Don't miss this opportunity to learn from one of the best minds in the industry. Key Takeaways: 1. Data-Driven Hiring:Jordan Burton emphasizes the importance of data-driven hiring. This approach prioritizes factual information about a candidate's past performance and achievements over emotional responses, providing a more objective evaluation of potential hires. 2. Clarity in Hiring Needs:Burton highlights the need for clarity in understanding the company's needs and desired business results from a new hire. Rather than focusing on what tasks the candidate will perform, the emphasis should be on what they will achieve or the impact they will make. 3. Value of Follow-Up Questions:One of the key insights from the discussion is the importance of follow-up questions during an interview. These questions allow the interviewer to delve deeper into a candidate's experiences, offering valuable insights that might not surface with surface-level inquiries. 4. Notetaking for Bias Mitigation:Burton strongly recommends notetaking during interviews. Using these notes, rather than relying on memory or emotional responses, can help mitigate bias in the hiring process, leading to more objective and fair hiring decisions. ABOUT OUR GUEST: Jordan Burton is a highly experienced executive assessor and interviewing trainer, and co-founder of the training firmTalgo. With over 17 years in the industry, he has honed his skills in training venture capitalists, private equity investors, and high-growth companies on the art of hiring the best talent. He has trained over 3,000 executives and investors on hiring and interviewing skills. Before venturing into his entrepreneurial journey with Talgo, Jordan was a Partner at the esteemed leadership advisory firm ghSMART, and a consultant at Bain & Company.Jordan's methods are applied not only in the interviewing processes he conducts but also in his training programs, helping companies to improve their hiring processes. His current portfolio at Talgo includes managing relationships with industry giants like Sequoia Capital, TH Lee, and Palantir Technologies. ABOUT PRAGMATIC INSTITUTE: Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue. Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide. If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths athttps://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule. Want to learn more about becoming a Pragmatic Certified Product Manager? Learn morehere. #ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

Strategies for Building the Perfect Product Team with Amruta Moktali

✅ Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA 📚 Learn more about us: https://www.pragmaticinstitute.com/ 🚀 Start your Product Manager or Product Marketer certification here “If you have teams, go figure out what drives every single person on the team and make sure you are addressing their needs. Those are extremely important things, and not a lot of folks do it, unfortunately.”- Amruta Moktali, Chief Product Officer atSkyflow Join us for a conversation with Amruta Moktali, Chief Product Officer at Skyflow, as she shares her insights on building the perfect product team. This episode unravels the complexities of assembling a product team that goes beyond mere technical expertise to foster diversity of thought, experience, and a shared mission. The conversation delves into the importance of having a clear understanding of the team's objectives and the necessity of involving all team members in the hiring process to ensure a unified vision. Amruta outlines a meticulous process for successful team building, from understanding the mission and identifying the first critical hire, to nurturing communication and maintaining motivation within the team. Highlighting the tangible outcomes of well-curated product teams, Amruta shares how these strategies have led to innovative product solutions, increased team cohesion, and a thriving work environment. Key Takeaways: 1. Diversity Hires Strengthen Your Team:Amruta emphasized the importance of understanding the mission of the team and the knowledge critical for building the intended product. She suggested involving the team in the hiring process and considering the diversity of thought and experience when hiring new team members. 2. Talk in Public Instead of Side Conversations:Amruta shared the importance of open and frequent communication within the team, especially in a remote work setup. She recommended public communication of everything, avoiding short sentences, and ensuring transparency of all decisions and changes. 3. Remind the Team of Their ‘Why’:Amruta discussed the need to keep the team's passion alive, ensure trust, and align individual motivations with the goals of the organization. She also recommended humanizing the impact of the products being developed to remind the team of the importance of their work. ABOUT OUR GUEST: Amruta Moktaliis a seasoned expert in the complex domains of data privacy and analytics. With over a decade of experience in this field, Amruta has a remarkable track record that spans agile startups to tech giants like Microsoft and Salesforce. Currently, she serves as the Chief Product Officer atSkyflow, where she's applying her deep expertise and unwavering passion to reimagine how businesses protect their user's most private and sensitive data. Skyflow is an API-based data privacy vault that integrates with any tech stack and makes it easy to enforce privacy policies across any app, any data cloud, and any LLM. Throughout her career, Amruta has demonstrated a strong commitment to building high-performing product teams, fostering communication and diversity within her teams, and maintaining a focus on the end-user. With her insightful perspective and hands-on experience, Amruta continues to shape the future of data privacy and analytics. ABOUT PRAGMATIC INSTITUTE: Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue. Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide. If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths athttps://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule. Want to learn more about becoming a Pragmatic Certified Product Manager? Learn morehere. #ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute