TAAP Episode 35-S.W.O.T. Strategy Matrix
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Always Advance Podcast
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The usefulness of SWOT analysis is not limited to profit seeking organizations. SWOT analysis may be used in any decision-making situation when a desired end-state (objective) is defined. SWOT analysis can also be used in pre-crisis planning and preventive crisis management.
SWOT can be used effectively to build organizational or personal strategy. Steps necessary to execute strategy-oriented analysis involve identification of internal and external factors (using the popular 2x2 matrix), selection and evaluation of the most important factors, and identification of relations existing between internal and external features.
For instance, strong relations between strengths and opportunities can suggest good conditions in the company and allow using an aggressive strategy. On the other hand, strong interactions between weaknesses and threats could be analyzed as a potential warning and advice for using a defensive strategy.
As always do your own due diligence and experiment with the matrix above so you can gather your own inferences and solutions.
I’ll be supplementing every Mental Bias episode with a counter Mental Model or strategy podcast episode!
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