Slow success – what this fintech startup can teach you about building trust
27m
·
The Business Of
·
Tech start-ups have been the darlings of business media in recent years, and for good reason: new technology is exciting and flashy, and tech entrepreneurs tend to share pithy catchphrases about grinding, hustling, or “moving fast and breaking things.”
But what happens when a start-up needs to slow down?
In the case of the investment app Pearler, speed was never the ultimate goal. Co-founder Hayden Smith thinks veering away from that traditional startup mentality has been key to building relationships with Pearler customers who now trust the company to manage approximately $1 billion of their money.
Hayden explains to host Dr Juliet Bourke how he’s adapted his leadership style to the longer-term finance industry, and how his personal experience has informed the product development at Pearler.
Professor Frederik Anseel, Interim Dean at UNSW Business School, shares a more nuanced way to understand failure when building a new business, and offers some practical strategies for managing – and more importantly, learning from – failure.
+++
The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.
The transcript and show notes can be found on our website here.
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.
See omnystudio.com/listener for privacy information.
The episode Slow success – what this fintech startup can teach you about building trust from the podcast The Business Of has a duration of
27:01. It was first published
More episodes from The Business Of
Back to basics – finance 101 for small to medium enterprises
So, you want to start a business.
And no matter how big your ambitions are, chances are you’re going to start small as one of the 99.8% of businesses in Australia that operate as small-to-medium enterprises – or SMEs.
Associate Professor Kristle Romero Cortés teaches people how to make confident financial decisions for themselves and their organisations every day at the University of New South Wales School of Banking and Finance. She’s going to help you unpack key concepts as you’re starting with your SME finances.
Once you’ve mastered the basics, Interim Dean at the University of New South Wales Business School Professor Frederik Anseel explains how to straddle the line between capable and over-confident in managing the finances of your growing business.
+++
The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.
The transcript and show notes can be found on our website here.
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.
See omnystudio.com/listener for privacy information.
Super power – the Australian superannuation fund making retirement more equitable
Katrina McPhee is in the superannuation industry for the long haul now, but that wasn’t always the case.
She’s currently the Chief of Staff at Aware Super, one of Australia’s largest superannuation funds, but when she first entered the industry, she wasn’t interested in sticking around in a field not exactly known for its desire to shake things up.
But that all changed after a Royal Commission investigated misconduct in the banking, superannuation and finance sectors, and sparked a renewed focus on members and their needs.
Kat describes this industry-wide transformation to host Dr Juliet Bourke, and details how Aware Super is combatting the ‘gender retirement gap’ not only for their own members, but also through their advocacy work as one of Australia’s most powerful financial forces.
Professor Frederik Anseel, Interim Dean at UNSW Business School, explains how businesses can harness their moments of reckoning for positive transformation.
+++
The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.
The transcript and show notes can be found on our website here.
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.
See omnystudio.com/listener for privacy information.
Slow success – what this fintech startup can teach you about building trust
Tech start-ups have been the darlings of business media in recent years, and for good reason: new technology is exciting and flashy, and tech entrepreneurs tend to share pithy catchphrases about grinding, hustling, or “moving fast and breaking things.”
But what happens when a start-up needs to slow down?
In the case of the investment app Pearler, speed was never the ultimate goal. Co-founder Hayden Smith thinks veering away from that traditional startup mentality has been key to building relationships with Pearler customers who now trust the company to manage approximately $1 billion of their money.
Hayden explains to host Dr Juliet Bourke how he’s adapted his leadership style to the longer-term finance industry, and how his personal experience has informed the product development at Pearler.
Professor Frederik Anseel, Interim Dean at UNSW Business School, shares a more nuanced way to understand failure when building a new business, and offers some practical strategies for managing – and more importantly, learning from – failure.
+++
The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.
The transcript and show notes can be found on our website here.
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.
See omnystudio.com/listener for privacy information.
Prioritising purpose – How this ticketing company succeeded without traditional marketing
In their first few years of operation, Humanitix didn’t spend a cent on traditional marketing. Despite this, they managed to build up a client list that includes Google, TED, Red Bull, Canva and Facebook, and gave millions to charity in the process. How did they do it?
Adam McCurdie is the co-founder and CEO of Humanitix, the new contender disrupting the fiercely competitive ticketing industry for all the right reasons. After making a pact with his close friend and co-founder, Adam left the corporate world in search of more meaningful work – and that relentless pursuit of purpose is the driving force behind Humanitix’s unconventional marketing.
Adam explains to host Dr Juliet Bourke why traditional advertising hasn’t been an option for most of Humanitix’s history, and how the company's clients have done the talking for them.
Professor Frederik Anseel, Interim Dean at UNSW Business School explains why the purpose-driven marketing of Humanitix works for some companies but isn’t necessarily the right approach for everyone.
+++
The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.
The transcript and show notes can be found on our website here.
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.
See omnystudio.com/listener for privacy information.
Beyond logos - why better branding means better business
How do you market your business when consumers pay not to see your ads? How do you make your name stand out when the internet is overrun with marketing? And how do you build trust and make your name sticks when everything’s moving so fast?
Dee Madigan is an advertising expert, a founding panelist on ABC’s The Gruen Transfer and the creative director and owner of ad agency Campaign Edge. Dee breaks down one of branding’s most powerful tools – sponsorship.
She explains to host Dr Juliet Bourke how sponsorships work in today’s digital marketing landscape, why they’re so effective when done right, and warns about the most common pitfalls and mistakes in sponsorship branding.
Professor Frederik Anseel, Interim Dean at UNSW Business School, goes even deeper, explaining how the right sponsorship deal can lend a sense of humanity and personality to an otherwise ‘faceless’ organisation.
+++
The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.
The transcript and show notes can be found on our website here.
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.
See omnystudio.com/listener for privacy information.