#140 Brad Ross - VP Global Sports & Entertainment Marketing and Partnerships, The Coca-Cola Company

#150 Tim Holt - 20+ Years in the US Soccer Industry

Welcome to episode 150 of Sports Management Podcast.

Today’s guest is Tim Holt – he is a seasoned sport professional with over 20 years of experience from soccer in the US. He has held roles such as president of the United Soccer League and VP of San Antonio FC.

We spoke about:

• How soccer has developed in the US
• The change from working at a league to a club
• Why a captain never should abandon his ship
• Taking on leadership roles early
• The importance of Beckham, Messi & the World Cup to soccer in the US

And much more!

WATCH ON YOUTUBE: https://youtu.be/CxI5CfWD_vw

Timestamps:

00:00 Intro
02:46 Evolution of Soccer in the US
10:40 Taking On Leadership Roles Early
17:37 Taking On New Challenges
43:20 Professional Growth and Decision-Making
53:31 Leadership and Team Management
57:10 Outro

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Tim's Channels:

https://www.linkedin.com/in/holttim/
https://twitter.com/TimHoltSoccer

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#149 Josie Traberg - Greenwashing, Buzz Words, Environmental Sustainability & Communication in Sports

Welcome to episode 149 of Sports Management Podcast

Today’s guest is Josie Traberg – she is a Researcher PHD student, researching environmental sustainability communications in sport. She is also a strength and conditioning coach and former pro basketball play who also competed in weightlifting.

We spoke about her journey from collegiate Athlete and Student to Social Activist and Fitness Professional.

Get ready to learn:

• About green washing and the use of buzz words
• How we can go from climate knowledge to climate action in sport
• How downscaling mega events can help the environment
• How stem cells helped her recover from a serious ACL injury
• About her experiences from living in the US

And much more!

WATCH ON YOUTUBE: https://youtu.be/0g-izhxVJTM

Timestamps:

00:00 Intro
01:23 Greenwashing and Environmental Sustainability Communications
08:01 Buzzwords and Sustainability Marketing
16:06 Embedding Sustainability in Sports Governance
18:09 Mega Events and Sustainability Efforts
24:34 From Climate Knowledge to Climate Action
31:56 Lessons from Team Sports
57:52 Outro

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Josie's Channels:

https://www.linkedin.com/in/josephine-traberg-5a703321b/
https://www.instagram.com/josephine__sofia/

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#148 John Viola - One of the First Modern Football Agents

Welcome to episode 148 of Sports Management Podcast.

John Viola is one of the first modern football agents in the UK. John is a former insurance broker from Scotland who later transitioned into a football agent, which you will learn more about in this episode. He is still an agent to this day, but with 30+ years of experience in the industry, he is now focusing on sharing his knowledge with the new generation. He has Stared JV Academy and is offering online E-learning courses about the football agent industry.

In this episode, we spoke about:

• How John became an agent
• The football potential in Africa
• How a delivery guy ended up working for him
• Dealing with high profile individuals
• The importance of networking
• Why he had to pay 100,000 pounds to become an agent

And much more!

WATCH ON YOUTUBE: https://youtu.be/etVfeLD37kw

Timestamps:

00:00 Intro
00:43 Becoming a Football Agent
06:08 The Football Agent Industry
07:26 Becoming a Successful Agent
09:08 Importance of Networking
12:25 Handling Rejection, Developing Resilience and Negotiating skills
15:19 JV Academy: John's online learning courses
18:01 Helping Others In Their Educational Pursuits
28:07 Advice For Newcomers In The Industry

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John's Channels:

https://www.linkedin.com/in/john-viola-8a642641/
https://www.instagram.com/jv_academy/
https://twitter.com/JV_academy
https://www.jvacademy.net/

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#147 Ishveen Jolly - Founder & CEO, OpenSponsorship

Welcome to episode 147 of Sports Management Podcast

Ishveen Jolly is the CEO & founder at OpenSponsorship.

Ishveen describes OpenSponsorship as an An Airbnb for sponsorships which connects brands to professional and collegiate athletes.

In this episode we spoke about:

• Why she founded OpenSponsorship
• Running a company in the US from the UK
• Sponsorship vs Partnership
• How to evaluate a successful sponsorship
• How the Olympics impacts OpenSponsorship
• The changes NIL brough to the sponsorship space

And much more!

WATCH ON YOUTUBE: https://youtu.be/pBb_wTUqxS0

Timestamps:

00:00 Intro
02:22 OpenSponsorship
10:15 Elements of Successful Sports Sponsorship
12:00 Monetization and Fundraising
24:20 Challenges and Skills in Entrepreneurship
26:53 Advice for Young Professionals
32:42 Future of Open Sponsorship
31:30 Outro

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Ishveen's Channels:

https://www.instagram.com/ishveenj/
https://twitter.com/IshveenAnand
https://opensponsorship.com/

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#146 Liam Scully - CEO, Lincoln City Football Club

Welcome to episode 146 of Sports Management Podcast.

Liam Scully isthe CEO of Lincoln City Football Club. Liam has more than 20 years of experience working in football, and he is not even 40 years old. He started his career via an apprenticeship and worked his way up to become Chief Executive of Lincoln City.

In this episode, we spoke about:

• How he became CEO of Lincoln City FC in 2017
• How his interest for football started
• The Win/Develop Mission of the club
• Their vision to be a forward thinking sustainable club
• The Stadium Redevelopment Project
• Being a part Community owned club
• Why Liam visited a fan at his home

And much more!

WATCH ON YOUTUBE: https://youtu.be/kmZAPz-guLw

Timestamps:

00:00 Intro
01:43: Lincoln City Football Club
08:09: The club's Vision: Forward-thinking and Sustainable
14:14: Balancing Recruitment and Squad Development
20:33: Fan Engagement
36:22: Evolving as a Leader
38:19: Blending Academic Knowledge with Practical Experiences
44:57: Outro

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Liam's Channels:

https://www.linkedin.com/in/liamjscully/
https://twitter.com/liamjscully

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Lincoln City FC's Channels:

https://www.weareimps.com/
https://www.linkedin.com/company/lincolncityfc/
https://www.instagram.com/lincolncity_fc/
https://twitter.com/LincolnCity_FC

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Sign up for the newsletter!

www.sportsmanagementpodcast.com