Growth Leap cover logo

Reaching $1M MRR: Matt Wolach on SaaS Sales Strategies for Rapid Growth

42m · Growth Leap · 15 Mar 08:00

In this episode, I had the opportunity to speak with Matt Wolach, a seasoned SaaS sales coachand entrepreneur. With roles as CEO of ToroWave and Chief Revenue Officer at RingBot, alongside his B2B sales coaching at Xsellus, Matt brings a wealth of experience in dramatically scaling SaaS businesses. His insights into shortening sales cycles are critical for any SaaS company looking to accelerate growth.

Matt shared his journey from a hospitality management background to becoming a SaaS sales expert, highlighting the pivot points that led him to discover and refine his sales strategies. His DEAL process, centered around understanding customer pain points rather than pushing product features, will help you improve your close rate and shorten your sales cycle.

We cover:

  • Understanding Customer Pain Points
  • Mastering Discovery Calls
  • Creating Urgency
  • AI and Personalized Communication
  • Fostering Cross-department Collaboration
  • Building a Strong Brand
  • Matt's D.E.A.L. Process

Tune in for a comprehensive guide on drastically improving your SaaS sales strategies.

Where to find Matt:

  • LinkedIn: https://www.linkedin.com/in/mattwolach/
  • Website: https://mattwolach.com/scale-time
  • ToroWave: http://www.torowave.com/
  • Matt's podcast: Scale Your SaaS
  • RingBot (text widget): https://www.ringbot.io/

Where to find Michel:

  • Newsletter: https://www.stunandawe.com/
  • LinkedIn: https://www.linkedin.com/in/micheljgagnon/
  • X: https://twitter.com/michelgagnon
Support the show
  • Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
  • You'll find all the show notes, transcripts, and past guests at stunandawe.com
  • Up your growth game with our hands-on Growth Marketing Course
  • For inquiries about sponsoring the podcast, email [email protected].
  • Support the show on Patreon


Follow us:

  • LinkedIn
  • Twitter

The episode Reaching $1M MRR: Matt Wolach on SaaS Sales Strategies for Rapid Growth from the podcast Growth Leap has a duration of 42:06. It was first published 15 Mar 08:00. The cover art and the content belong to their respective owners.

More episodes from Growth Leap

Untrapping Product Teams with David Pereira: Insights on Product Management and Innovation

Send us a Text Message.

David Pereira is CEO of Omoco and a seasoned product leader with 15 years of experience, primarily in the digital product development sphere. David shares his journey from a software engineer to a leading role in product management, and now as the CEO and CPO of Omoco, a company innovating in the maritime industry with a user-friendly Terminal Operating System (TOS).

He highlights the common traps that product teams face and elucidates on the criticality of distinguishing between customers' wants and needs, especially in the B2B segment. David also delves into how he manages product discovery, prioritization, and the integration of AI into product management.

He shares practical advice on the importance of direct customer interaction, experiential learning, and the risk of planning without action. The conversation also touches on the nuances of product strategy, the evolution of the product management field, and fostering a collaborative team environment across departments to ensure alignment and success.

Key Takeaways:

  • Product discovery is about separating good and bad ideas and de-risking ideas through validation.
  • A company's unfair advantage lies in the speed of learning and adaptation.
  • AI will likely serve as an empowerment tool for product managers rather than a replacement.
  • Fostering a collaborative and accountable team culture is crucial for success.
  • Merging roles and building team spirit across departments can lead to better product management.
  • Continuous learning and skill development are essential for aspiring product professionals and startup founders.

Support the Show.

  • Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
  • You'll find all the show notes, transcripts, and past guests at stunandawe.com
  • Up your growth game with our hands-on Growth Marketing Course
  • For inquiries about sponsoring the podcast, email [email protected].
  • Support the show on Patreon


Follow us:

  • LinkedIn
  • Twitter

Scaling Success: Acquiring and Engineering Growth in Micro SaaS with Kjael Skaalerud

I had the pleasure of speaking with Kjael Skaalerud, seasoned sales executive, investor, and President of Skaling Ventures. He has found success in acquiring and growing micro SaaS companies.

Kjael's contrarian approach focuses on small, profitable, and enduring businesses rather than chasing larger, venture-backed companies that often prioritize growth over profitability.

Kjael shares his insights on why micro SaaS companies can be just as safe and stable as their larger counterparts, despite conventional wisdom suggesting otherwise. With lower valuations and less competition from institutional players, these businesses present a unique opportunity for investors like Kjael.

We dive into his first acquisition, a vertical niche SaaS for photographers and creative professionals that had been profitable for years and boasted impressive retention rates - a clear indication of the product's usefulness and the founder's deep understanding of their target market.

Key Takeaways:

  1. Micro SaaS companies can be just as safe and stable as larger businesses, offering lower valuations and less competition from institutional players.
  2. Founder-product fit is crucial, as founders solving their own problems often create useful products with great retention.
  3. Founder burnout can be a buying signal, indicating a solid business with a founder ready to move on.
  4. The first 90 days post-acquisition should focus on visibility, documentation, transition, and validating diligence assumptions before pursuing growth.
  5. Building transparently and maintaining open communication with users post-acquisition helps preserve the human element and avoid the pitfall of going silent.
  6. Simplicity equals mastery - if it takes a complex explanation to justify an acquisition, you probably don't fully understand the business.
  7. Establishing reasonable incremental growth goals based on baseline performance (systems over goals) is more effective than setting arbitrary targets.
  8. Fostering a culture of care and respect enables honest feedback and allows teams to move faster through a shared commitment to truth-seeking.

Support the show

  • Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
  • You'll find all the show notes, transcripts, and past guests at stunandawe.com
  • Up your growth game with our hands-on Growth Marketing Course
  • For inquiries about sponsoring the podcast, email [email protected].
  • Support the show on Patreon


Follow us:

  • LinkedIn
  • Twitter

Revolutionizing Office Sustainability through Circular Economy with Reseat CEO Brandi Susewitz

In this episode, I had the privilege of speaking with Brandi Susewitz, the founder and CEO of Reseat, a groundbreaking marketplace that aims to solve the pressing issue of office furniture waste. Brandi's journey from industry expert to tech entrepreneur is a testament to her passion for sustainability and her commitment to driving positive change.

After being laid off during the pandemic, Brandi recognized two key problems plaguing the office furniture industry: the lack of a plan for existing furniture when companies move or renovate, and the staggering statistic that 98% of all contract furniture ends up in landfills, with less than 2% being properly recycled or given a second life.

This realization sparked the idea for Reseat, a platform that connects companies with excess furniture to those in need, fostering a circular economy and reducing waste. As Brandi eloquently stated, "I really believe with all of my heart and soul that reuse is the future. It's the only way to really save this planet."

Building Reseat from the ground up was no easy feat, but Brandi's determination and industry expertise paved the way. By leveraging technology and forging strategic partnerships, Reseat has become a driving force in the circular economy, enabling companies to track their carbon emissions and make informed decisions about their furniture assets.

Brandi's journey from industry expert to tech entrepreneur is a testament to her resilience and unwavering commitment to sustainability. As she navigates the challenges of scaling Reseat, her vision for the future is clear: a world where every piece of furniture has a unique identifier, enabling companies to track their assets and make informed decisions about their environmental impact.

In this episode, we delve into the intricacies of Reseat's business model, the role of technology and partnerships in enabling a circular economy, and Brandi's insights on the future of sustainable office furniture solutions.


Key Takeaways:

  • Addressing Office Furniture Waste: Reseat tackles the critical issue of office furniture waste, providing a platform for companies to repurpose excess furniture and reduce their environmental impact.
  • Enabling a Circular Economy: By connecting buyers and sellers, Reseat fosters a circular economy, giving furniture a second life and reducing the strain on landfills.
  • The Power of Technology: Leveraging technology and partnerships, Reseat enables companies to track their carbon emissions and make informed decisions about their furniture assets.
  • Brandi's Entrepreneurial Journey: From industry expert to tech entrepreneur, Brandi's story is a testament to the power of passion, resilience, and a commitment to driving positive change.
  • Envisioning a Sustainable Future: Brandi's dream of a world where every piece of furniture has a unique identifier highlights the potential for technology to revolutionize sustainable practices.

Support the show

  • Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
  • You'll find all the show notes, transcripts, and past guests at stunandawe.com
  • Up your growth game with our hands-on Growth Marketing Course
  • For inquiries about sponsoring the podcast, email [email protected].
  • Support the show on Patreon


Follow us:

  • LinkedIn
  • Twitter

Reaching $1M MRR: Matt Wolach on SaaS Sales Strategies for Rapid Growth

In this episode, I had the opportunity to speak with Matt Wolach, a seasoned SaaS sales coachand entrepreneur. With roles as CEO of ToroWave and Chief Revenue Officer at RingBot, alongside his B2B sales coaching at Xsellus, Matt brings a wealth of experience in dramatically scaling SaaS businesses. His insights into shortening sales cycles are critical for any SaaS company looking to accelerate growth.

Matt shared his journey from a hospitality management background to becoming a SaaS sales expert, highlighting the pivot points that led him to discover and refine his sales strategies. His DEAL process, centered around understanding customer pain points rather than pushing product features, will help you improve your close rate and shorten your sales cycle.

We cover:

  • Understanding Customer Pain Points
  • Mastering Discovery Calls
  • Creating Urgency
  • AI and Personalized Communication
  • Fostering Cross-department Collaboration
  • Building a Strong Brand
  • Matt's D.E.A.L. Process

Tune in for a comprehensive guide on drastically improving your SaaS sales strategies.

Where to find Matt:

  • LinkedIn: https://www.linkedin.com/in/mattwolach/
  • Website: https://mattwolach.com/scale-time
  • ToroWave: http://www.torowave.com/
  • Matt's podcast: Scale Your SaaS
  • RingBot (text widget): https://www.ringbot.io/

Where to find Michel:

  • Newsletter: https://www.stunandawe.com/
  • LinkedIn: https://www.linkedin.com/in/micheljgagnon/
  • X: https://twitter.com/michelgagnon
Support the show
  • Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
  • You'll find all the show notes, transcripts, and past guests at stunandawe.com
  • Up your growth game with our hands-on Growth Marketing Course
  • For inquiries about sponsoring the podcast, email [email protected].
  • Support the show on Patreon


Follow us:

  • LinkedIn
  • Twitter

Playing with Light and AI: iLoF's Answer to Personalized Medicine

I had the incredible opportunity to sit down with Luis Valente, the CEO and co-founder of iLoF, for an enlightening conversation about his journey in the deep tech world and the pioneering work iLoF is doing in personalized medicine. Luis, who has been honored in the Forbes 30 under 30 list, shared the story behind iLoF, a company at the forefront of using AI to transform our approach to treating complex diseases.

During our chat, Luis opened up about the passion driving him and his team to tackle some of the healthcare sector's most pressing challenges. He detailed how iLoF is making it easier and faster for pharmaceutical companies and researchers to develop personalized medicines, ultimately aiming to deliver more effective treatments to patients. Luis didn't shy away from discussing the hurdles they've faced, including sourcing the right talent, navigating unforeseen challenges, and the ongoing quest for funding.

We also delved into some of the technical and strategic aspects of iLoF's work, from their approach to personalized medicine and data handling to their innovative strategies for patient selection in clinical trials. Luis even shared insights into the startup's business model and their 'foot in the door' strategy, which has been pivotal in navigating the complex regulatory landscape of the healthcare industry.

Tune into this episode of Growth Leap to hear our deep dive into the story of iLoF and Luis Valente's entrepreneurial journey, and learn about the exciting potential of AI in revolutionizing personalized medicine.

Where to find Luis:

  • LinkedIn: https://uk.linkedin.com/in/luisvalente28
  • Website: https://ilof.tech/

Where to find Michel:

  • Newsletter: https://www.stunandawe.com/
  • LinkedIn: https://www.linkedin.com/in/micheljgagnon/
  • X: https://twitter.com/michelgagnon
Support the show
  • Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
  • You'll find all the show notes, transcripts, and past guests at stunandawe.com
  • Up your growth game with our hands-on Growth Marketing Course
  • For inquiries about sponsoring the podcast, email [email protected].
  • Support the show on Patreon


Follow us:

  • LinkedIn
  • Twitter
Every Podcast » Growth Leap » Reaching $1M MRR: Matt Wolach on SaaS Sales Strategies for Rapid Growth