Pilates Unfiltered cover logo

Ep 144. Pilates Websites That Convert - Tips and Tricks

38m · Pilates Unfiltered · 13 Mar 08:00

Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144!

LINKS:

FREE DOWNLOAD: Get Your Website Checklist

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

📚 Timestamped overview

00:00 Consider website feel, not just look for clients.

06:33 Web platforms evolved to offer variety of features.

10:34 Engage in website design, have a plan.

13:00 Consolidated content, clear navigation for effective website.

18:17 Avoid stock photos to truly represent diversity.

22:56 Consider class goals for website SEO strategies.

24:04 Find unique studio by highlighting differentiators.

30:08 Regular website maintenance essential for user experience.

32:44 Be bold and true to yourself.

34:54 Focus on experience, simplicity, and connection for success.

The episode Ep 144. Pilates Websites That Convert - Tips and Tricks from the podcast Pilates Unfiltered has a duration of 38:46. It was first published 13 Mar 08:00. The cover art and the content belong to their respective owners.

More episodes from Pilates Unfiltered

Ep 151. Unlocking Client Motivation With The Move Well Be Well Podcast

In this crossover episode with Pilates Unfiltered and the Move Well Be Well Podast, hosts Leah Harte and Jenna Zaffino delve into the intricacies of searching for authenticity in a Pilates world filled with expectations and societal molds. They discuss the evolution of their roles, the pressures they face, and the power of making choices that resonate with their true selves. Jenna shares her transformative journey, including the tough decision to sell her studio to prioritize health and authenticity. The conversation also explores the demographic dynamics of their audience, the shift in fitness industry perspectives, and the importance of aligning client motivations with meaningful physical movements. Join Leah and Jenna as they unpack the essence of teaching with purpose, creating impactful client experiences, and the profound influence of authenticity in the Pilates realm.

April's Download: Partnering For Progress

JENNA'S LINKS

Check Out Horatio Moves

Order Jenna's Book - You're Doing A Great Job

JZ Private Coaching

JZ Studio Library Cards

JZ Studio Clinics

Ep 150 Jenna Zaffino on Missing Brene Brown and Finding Herself

In this revealing episode of "Pilates Unfiltered," host Jenna Zaffino drops some truth bombs as she shares her personal journey of struggle and healing within the realms of shame, sobriety, and self-acceptance. Jenna reflects on missed opportunities, personal growth, and the challenges she faced within the Pilates community. From touching on her encounters with influential figures like Brene Brown to tackling her personal battles with drinking, Jenna navigates through her transformation and the lessons learned along the way. This episode also sets the stage for future discussions on imposter syndrome, burnout, and stress, emphasizing Jenna's holistic approach to teaching and healing.

April's Download: Partnering For Progress

JENNA'S LINKS

Check Out Horatio Moves

Order Jenna's Book - You're Doing A Great Job

JZ Private Coaching

JZ Studio Library Cards

JZ Studio Clinics

Ep 149. Feedback Essentials for Pilates Professionals

Drawing from her fresh experiences as a health coach graduate and her insights as an established Pilates educator, Jenna explores the nuances of effective communication that avoids negativity yet empowers and involves clients in their self-improvement journey. From tackling implicit biases in feedback loops to highlighting the pitfalls of a "guru" mindset, Jenna's conversation is an enlightening examination of how to foster a supportive environment conducive to learning and growth. Whether it's handling critiques that sting or leveraging positive affirmations, this episode promises to equip Pilates professionals with the tools to not only enhance their teaching methods but also nurture their client relationships.

April's Download: Partnering For Progress

JENNA'S LINKS

Check Out Horatio Moves

Order Jenna's Book - You're Doing A Great Job

JZ Private Coaching

JZ Studio Library Cards

JZ Studio Clinics

Ep 148 Visual Instructions for Powerful Pilates Progress

Let's dive into the transformative power of visual cueing in Pilates. Jenna shares insights from her own teaching experiences, highlighting the challenges and triumphs of communicating movement to her clients. From her initial struggles with the roll-up exercise to a client's breakthrough in weight shifting post-hip replacement, Jenna illustrates the impact of demonstrating exercises and using tailored imagery to enhance learning. She advocates for a teaching strategy that empowers clients, promotes autonomy, and respects individual backgrounds. Tune in as Jenna also talks about her upcoming discussions on feedback fundamentals, her extensive Pilates resources, and the blend of humanity with instruction in a Pilates practice. Whether you're an instructor or a Pilates enthusiast, this episode will equip you with the techniques to deepen your practice and connect more profoundly with your body's journey.

JENNA'S LINKS

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio Clinics

EP147: Fine-Tuning Pilates Instruction with Effective Cueing

In episode 147 we delve into the intricate relationship between language and movement. Join us as we explore the fascinating world of neuroplasticity, motor learning, and the art of cueing that enhances body awareness and movement accuracy. Jenna brings fresh perspectives on creating playful and relevant cues that resonate with clients on a personal level, while emphasizing the importance of clear instruction in fostering skill retention. This episode is rich with practical advice, including 79 prompts for elevating your communication in Pilates classes and sessions. Whether you're a Pilates professional or enthusiast, you'll find invaluable knowledge and actionable tips for achieving effortless movement through effective cueing. Plus, get a sneak peek at our next episode on "show, don't tell" and claiming a free resource to enhance your teaching toolkit. Join us for an enlightening discussion on transforming the way we teach and experience Pilates.

April's Download: Partnering For Progress

Kathy's Song

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

Every Podcast » Pilates Unfiltered » Ep 144. Pilates Websites That Convert - Tips and Tricks