The Story Club cover logo

#29 Olly Hudson - E-Commerce, Team Building & The Future Of Shopping

46m · The Story Club · 13 Mar 15:43

Meet Olly Hudson, the DTC master building DTC brands to 8 and 9 figures.

In this episode, Olly dives deep into digital marketing, sharing his expert insights on the evolution of DTC platforms, the importance of data-driven decisions, and the power of understanding consumer psychology.

'The power of people is still underappreciated. You can't do everything yourself... You need to find people who are better than you at things.'

00:00 - Introduction to Olly Hudson and his journey into D2C

05:34 - The early days of Dropshipping and finding the right product

08:30 - Starting an agency and building base revenue

12:12 - Timing, luck, and COVID's e-commerce boom

17:38 - Building out the team and the importance of culture

20:47 - What you need to make Meta/TikTok ads work today

26:55 - What makes a good offer for your customer

29:54 - Starting a content agency for TikTok

37:03 - Becoming CMO of JAQ Group to build a brand house

41:09 - Finding good products and killing bad ones

48:31 - Trusting the process, having patience and teamwork

Join us as Olly shares his insights on navigating the fast-paced world of e-commerce and digital marketing, mastering platforms, and building out great teams.

The Story Club

Instagram: https://www.instagram.com/thestoryclubpodcast

Youtube: https://www.youtube.com/@iamjonnyrose

LinkedIn: https://www.linkedin.com/in/jonnysrose

Olly Hudson

Website: https://www.foryouadvertising.com Website: https://www.soarwithus.co LinkedIn: https://www.linkedin.com/in/olly-hudson

Twitter: https://twitter.com/oliverwhudson

The episode #29 Olly Hudson - E-Commerce, Team Building & The Future Of Shopping from the podcast The Story Club has a duration of 46:22. It was first published 13 Mar 15:43. The cover art and the content belong to their respective owners.

More episodes from The Story Club

#31 Rory Codrington - Clear Intentions, Success & A Balanced Life

Meet Rory Codrington, the Founder of Trust Keith&.

In this episode, Rory discusses his entrepreneurial journey and reflections on building a boostrapped business to £1,000,000 annual recurring revenue.

With that growth and success, he's started asking himself some big questions, that all Entrepreneurs will at some point.

It's about starting out with clear intentions. What does success look like to you personally? Not being blindsided by all these other shiny objects.

(0:00) - Introduction to Rory and his entrepreneurial spark (03:50) - Problem-solving mentality for business and lessons (05:35) - Reflections on building a £1,000,000 ARR business (09:58) - Setbacks and understanding things are meant to be hard (14:50) - The power of coaching and having a sounding board (16:09) - I don't care what happens, but I have a preference (21:26) - Being intentional and measuring progress (25:29) - Starting out with clear intentions and defining success (28:11) - Benefits of funding versus bootstrapping (32:13) - Thinking about what it means to build a long term business

Dive in for Rory's reflections, insights and some answers too.

Watch/listen to my client's podcast with Rory I mention in the episode:

YouTube: https://lnkd.in/eCxmtyBH Apple Podcasts: https://lnkd.in/eHDjwSPm Spotify: https://lnkd.in/eukanAG6 The Story Club

Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose

Rory Codrington

Website: https://www.trustkeith.co LinkedIn: https://www.linkedin.com/in/rory-codrington

#30 Sam Kitching - Launching Products, Authentic Values & Community

Meet Sam Kitching, The Founder of WIT and Friday&.

Sam's experience truly is at the intersection of fitness, retail, and brand building.

Covering all his experience navigating the retail landscape, his commitment to authentic physical experiences, and his vision for the future of fitness brands.

"You can't do everything yourself... It's about finding people who complement your skills and letting them shine."

(00:00) - Introduction to Sam and where it all began (03:15) - The evolution of retail (08:11) - First entrepreneurial experiences and building WIT (13:01) - Physical spaces in retail and moving to London (16:32) - The importance of community beyond a buzzword (19:57) - Building a community and matching up values (25:00) - Leaving WIT and joining NoBull (28:38) - Building a business and defining what success means (30:33) - Creating a venture studio and helping people (36:07) - Having a vision and those gut feelings to drive you

Dive in for Sam's journey of transforming challenges into opportunities for growth and connection.

#29 Olly Hudson - E-Commerce, Team Building & The Future Of Shopping

Meet Olly Hudson, the DTC master building DTC brands to 8 and 9 figures.

In this episode, Olly dives deep into digital marketing, sharing his expert insights on the evolution of DTC platforms, the importance of data-driven decisions, and the power of understanding consumer psychology.

'The power of people is still underappreciated. You can't do everything yourself... You need to find people who are better than you at things.'

00:00 - Introduction to Olly Hudson and his journey into D2C

05:34 - The early days of Dropshipping and finding the right product

08:30 - Starting an agency and building base revenue

12:12 - Timing, luck, and COVID's e-commerce boom

17:38 - Building out the team and the importance of culture

20:47 - What you need to make Meta/TikTok ads work today

26:55 - What makes a good offer for your customer

29:54 - Starting a content agency for TikTok

37:03 - Becoming CMO of JAQ Group to build a brand house

41:09 - Finding good products and killing bad ones

48:31 - Trusting the process, having patience and teamwork

Join us as Olly shares his insights on navigating the fast-paced world of e-commerce and digital marketing, mastering platforms, and building out great teams.

The Story Club

Instagram: https://www.instagram.com/thestoryclubpodcast

Youtube: https://www.youtube.com/@iamjonnyrose

LinkedIn: https://www.linkedin.com/in/jonnysrose

Olly Hudson

Website: https://www.foryouadvertising.com Website: https://www.soarwithus.co LinkedIn: https://www.linkedin.com/in/olly-hudson

Twitter: https://twitter.com/oliverwhudson

#28 Mitch Clayton - Football, Family & Flowd

Meet Mitch Clayton, Co-Founder of Flowd, as we dive into his journey from football to the forefront of B2B lead generation.

In this episode, Mitch talks about the discipline from his football days, the shift to entrepreneurship, and how these experiences have shaped the ethos behind Flowd's success.

'We are just obsessed with what we do... There's no better feeling for us than helping our clients generate huge opportunities closing big deals knowing that it's come from your work'

00:00 - Intro to Mitch Clayton and the problems with early advancement

04:46 - Getting kicked out of school at 16 with a scholarship

09:06 - Playing football and the wrong kind of role models

14:04 - Problems with authority and the path to entrepreneurship

19:28 - The benefits of the network in Manchester for growth

24:45 - Running an eCommerce business during COVID

31:39 - Analysing yourself, and choosing what you love.

35:12 - Free work, case studies and proving you can get results

40:08 - The importance of continued feedback and improvement

46:06 - Flowd's growth plans and getting the right infrastructure

Join us as Mitch shares his passion for leading a business, and creating a positive, fulfilling environment for people inside Flowd and their clients.

The Story Club

Instagram: ⁠https://www.instagram.com/thestoryclubpodcast⁠

Youtube: ⁠https://www.youtube.com/@iamjonnyrose

LinkedIn: ⁠https://www.linkedin.com/in/jonnysrose ⁠

Mitch Clayton

Website: ⁠https://www.flowd.co.uk⁠

LinkedIn: ⁠https://www.linkedin.com/in/mitch-clayton-6bb227aa⁠

#27 Josh Kilimanjaro - Beats, Breakthroughs & The Importance Of Relationships

Meet Josh Kilimanjaro, a mastermind in the music world. In this episode, Josh gives an honest look into the life of an artist searching for authenticity and connection in today's digital age. He shares his journey from his time as a band member to a DJ, navigating the music industry, his personal growth amidst lockdown, and the importance of family and friends on his career. "You need to dig deep. Everything that you invest in now will reap its rewards, and the seeds that you sow now will come to fruition, and the fruit will come from that, but you just need to fight through the season." 00:00 - Introduction to Josh Kilimanjaro 04:01 - Moving into the world of music and starting a band 10:45 - Balancing everything to stay creative 15:04 - Taking a break from the band and becoming a DJ 19:45 - How lockdown boosted his hunger and drive 27:20 - Planning the future and moves for success 30:01 - Getting through COVID by connecting deeper with people 34:43 - Josh's advice if you feel like giving up and what it takes 39:05 - How bad times spur positive action 42:45 - Putting yourself in the right spaces for success 45:54 - Ground yourself, stay close with family, pick the right friends. The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Josh Kilimanjaro SoundCloud: https://soundcloud.com/kilimanjaro-music Instagram: https://www.instagram.com/kilimanjaromusic

Every Podcast » The Story Club » #29 Olly Hudson - E-Commerce, Team Building & The Future Of Shopping