Strategy Meets Technology: Thriving in the Age of AI with Mike Kaput of the Marketing AI Institute

56m · StrategyCast · 26 Mar 06:00

Will AI be your next marketing co-pilot or the captain? Discover how to blend AI's analytical power with your creative spark for unbeatable strategies. Get the lowdown on AI's role in branding and how to stay wisely human in an automated world. Plus, we're dropping pro tips on the hottest AI tools to boost your game!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:29 AI will handle marketing tasks with ease.
09:37 AI replacing jobs, new jobs created. Digital's impact.
13:22 AI offers quick fixes, but human touch prevails.
16:59 AI language models like ChatGPT have improved dramatically.
20:04 Difficulty grasping context and human emotion in AI.
24:12 Human assets essential for interpreting and responding.
27:42 Innovation, creativity, and AI in marketing strategy.
29:00 AI content generation must align with brand.
33:27 Client-focused agency emphasizes empathy and emotional intelligence.
37:07 Human wisdom essential for adapting and anticipating.
40:14 Agency's competitive analysis reduces data input time.
42:33 Wisdom trumps data analysis in AI evolution.
45:15 AI's evolution sparks creative possibilities for writers.
49:59 Impressive updates on ChatGPT, Claude 3.
54:43 Team members fantastic, expertise in evolving topic.
55:39 Marketing AI Conference, MAICON, emphasizes intelligence and humanity.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

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The episode Strategy Meets Technology: Thriving in the Age of AI with Mike Kaput of the Marketing AI Institute from the podcast StrategyCast has a duration of 56:50. It was first published 26 Mar 06:00. The cover art and the content belong to their respective owners.

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