Aligning Engineers with Strategic Marketing: A Master Class with Khushboo Goel

39m · StrategyCast · 02 Apr 06:00

Embrace the synergy of minds and learn how to blend marketing magic with engineering excellence. Get valuable insights into bridging communication gaps and crafting strategies that resonate across departments. Tune in, align your team, and ascend to new heights of collaboration!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:36 Understand product launch purpose, engage with team.
08:15 Collaborative approach to aligning priorities and strategies.
12:55 Exec sponsor led internal alignment and marketing exercise.
17:06 Consider pros and cons, provide multiple options.
19:56 Seeking strategic partners, marketplace analysis, talent acquisition.
23:00 Struggle to balance customer targeting and diversity.
26:50 Intel partners with OEMs, local vendors for data-driven market analysis.
28:20 Partnered to test market; studied audience.
33:20 Open dialogue and agility key in marketing.
35:34 Relying on AI for agile content creation.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

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The episode Aligning Engineers with Strategic Marketing: A Master Class with Khushboo Goel from the podcast StrategyCast has a duration of 39:12. It was first published 02 Apr 06:00. The cover art and the content belong to their respective owners.

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