Ep 251 | Coming up with Content Ideas for Short Form Video

0s · Digital Marketing Therapy · 02 Apr 08:00

Short form video is a great way to build connection with new and current audiences. If ideas for the video content is what is holding you back then this episode is perfect for you. It's time to brainstorm some fun ideas. I promise you, once you get started you will find you have more ideas than time to publish them!

What you'll learn:

→ repurposing on multiple channels.
→ creating your core themes.
→ how to start brainstorming ideas.
→ reusing videos you already have.
→ using the time to build your video bank.
→ resist the urge to sell.

Want to skip ahead? Here are key takeaways:

[2:50] Short form video can be used in so many ways.Share it on all the platforms from TikTok to Facebook and Instagram Reels, to YouTube Shorts and beyond. Video can really be used anywhere you're showing up.
[4:10] Come up with core themes.Create two different categories, brand awareness and events/promotions. For brand awareness, create themes you'll use when you aren't in a promotional period. This could include; behind the scenes, impact stories, FAQs, etc. Then brainstorm with your whole team to get specific.
[7:52] Reuse content you already have.This could be videos you've produced for your gala, videos that are already on YouTube, etc. Take snippets out of these videos to share with your audience and drive more traffic back to that content.
[10:12] Stay top of mind with your team.Now that you have your categories, remind your team regularly so they can grab videos while there out in the wild. Get specific with the topics to make it easier for them to remember.
[11:47] Highlight your sponsors and make them the heroes!Have big sponsors at your event? Ask if you can interview them and create short videos you can use to promote the event and give the donor a shoutout.

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

The episode Ep 251 | Coming up with Content Ideas for Short Form Video from the podcast Digital Marketing Therapy has a duration of 0:00. It was first published 02 Apr 08:00. The cover art and the content belong to their respective owners.

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