162. Tia Lupita Foods: Post Shark Tank Growth

Tia Lupita Foods pitched on Shark Tank in April 2023 and made a deal with Kevin O’Leary. So what’s new? I invited on Jose Carrillo, Tia Lupita’s Head of Marketing and Strategy to discuss. We get into how Shark Tank affected their brand awareness, channel strategy, and a packaging rebrand to better communicate to consumers.

Listen in!

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

The episode 162. Tia Lupita Foods: Post Shark Tank Growth from the podcast Startup To Scale has a duration of 18:14. It was first published 12 Apr 05:00. The cover art and the content belong to their respective owners.

Permalink

More episodes from Startup To Scale

170. When to Access Working Capital for CPG Brands

It’s no secret that money is tight for CPG brands. The era of surplus investor funding is gone for now, and businesses need leaner operations. That said, you still need cash to grow, so when and how can you get it? I’ve invited on Jim and Carly from Aion to discuss when you should access working capital as a CPG Brand.

Learn more about Aion Financial Here

169. Building a Profitable Single Origin Spice Company

When Ori left his previous VC funded tech startup, he was determined that his next company would be bootstrapped so he could control his own destiny. Ori co-founded Burlap & Barrel with Ethan Frisch, a single-origin spice company. They made sure the company was profitable from day 1 (without paying themselves). Initially they put all the money back into the company, doing consulting on the side and by year 3 they were able to start paying themselves completely from the company.

Listen to our conversation as we discuss the conscious choice to be profitable, how they found success with a unique value proposition selling “commodities”, and their upcoming expansion into retail.

www.burlapandbarrel.com

168. Lil Gourmets - Aligning Your Vision With Your Customers

Building a CPG brand can be a winding road. Often times the product you start out creating ends up changing as you learn and iterate with your customers. Now, changing from your original idea can be hard, but ultimately you’ll create a better product if you align your core vision with customer feedback.

Shibani Baluja knows this journey well. She’s a long time friend and founder of Lil gourmet’s, a line of baby and toddler food for adventurous eaters. I invited her on to share her journey of building the company, her original vision, and the changes she’s had to make to get to where she is today.

167. Building IQ Bar to $55 Million+ with Will Nitze

Will Nitze created IQ Bar, a protein bar to increase mental health and cognition, and now runs a multi-million dollar brand selling bars, hydration sticks, and mushroom coffees.

Learn his strategy for growing a brand to a projected $55 million including fundraising, channel strategy, and mindset.

166. Financial Modeling, Forecasting, Budgeting

As a CPG founder, it’s necessary to understand where you want to go in your business in order to get there. Financial Modeling, Forecasting, Budgeting are crucial steps to turning your strategic vision into actionable steps.

Join me for a conversation with Brad Ebenhoeh, CEO of Accountfully as we break down how to do each of these for your business.

Need help with your finances? Accountfully specializes in working with CPG brands. Explore how they can help: Accountfully.com

Every Podcast » Startup To Scale » 162. Tia Lupita Foods: Post Shark Tank Growth