The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) cover logo

Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert

53m · The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) · 11 Apr 07:00

Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities.

In our first roundtable discussion, we dive into the heart of mindful marketing transformations.

Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering their businesses through significant shifts.

From moving beyond traditional marketing roles to redefining their audience and messaging, each story sheds light on the challenges, wins, and lessons learned during their journeys.

In this episode of the podcast, we talk about:

  • Marketing your business through significant pivots
  • The role of feedback and intuition in refining your strategy
  • Lessons learned from navigating business transformations
  • Strategies for communicating and implementing changes
  • The future direction for our businesses in the context of mindful marketing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Fab Fiesta

To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.

For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%.Want in? https://onlinedrea.com/birthday/

About the Guests:

Jamar Diggs is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years.

Website: https://jamardiggs.com/
Instagram:https://www.instagram.com/jamardiggs/
YouTube: https://www.youtube.com/@JamarDiggs
LinkedIn: https://www.linkedin.com/in/jamardiggs/

Diane Mayor is a business strategist who helps entrepreneurs build a strategy that goes beyond the funnel to make more and keep more in their business.

Each day as the host of The 5-Minute Strategist podcast, Diane shares one strategic question to get your gears turning and spark new ideas for growth, innovation, and leadership in just 5 minutes.

In her spare time, this spreadsheet-crazy, puzzle-solving, systems nerd is passionate about travel, live events, coffee, and Converse though not always in that order.

Website: https://dianemayor.com/
Podcast: https://the-5-minute-strategist.captivate.fm/listen
Instagram: https://instagram.com/diane_mayor
LinkedIn: https://www.linkedin.com/in/diane-mayor

Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help female solopreneurs with big ideas and busy brains get focused, fired up and flame retardant. Diann is the creator of The Boss Up Breakthrough and host of The Driven Woman Entrepreneur Podcast.

Website: https://www.diannwingertcoaching.com/
Podcast: https://www.diannwingertcoaching.com/podcast
Instagram:https://www.instagram.com/coachdiannwingert/
YouTube: https://www.youtube.com/channel/UC5qFHTPZTAxtYvVLyip3h0A
LinkedIn: https://www.linkedin.com/in/diannwingertcoaching/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-3

The episode Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert from the podcast The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) has a duration of 53:13. It was first published 11 Apr 07:00. The cover art and the content belong to their respective owners.

More episodes from The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Social Media Trends to Watch in 2024: Insights from Metricool Study of 29 million posts!

I love data! Whether you’re a business owner, content creator, or freelancer, you should fall in love with data too because it’s the starting point to designing a real path to success on social media.

In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leave behind.

Metricool’s latest report analyzed data from almost a million social media accounts and over 29 million posts. We’ll discuss platform-specific trends, the impact of engagement rates, and how different strategies work for varying account sizes.

Whether you’re a tiny account or a huge brand, this episode will help you navigate the evolving social media landscape and learn to trust the data.

In this episode of the podcast, I talk about:

  • The difference between strategies and trends in social media marketing
  • Insights from Metricool’s 2023 study on social media networks
  • Platform-specific data for Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Pinterest, Google Business Profiles, YouTube, and Twitch
  • The importance of quality content versus quantity
  • The rising significance of video content
  • How algorithms are evolving and what that means for your social media strategy

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

The Feed Private Podcast

The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost.

Social Media is constantly evolving, so it’s super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game: https://onlinedrea.com/the-feed/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/307

Overcoming Public Backlash on Social Media with Megan Griffith

Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it?

In this episode, I’m bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way.

Join us as we dive into the lessons learned from her social media mishaps, the growth she experienced, and the changes she’s made since then. Megan opens up about the challenges of public criticism and the steps she took to rectify her mistakes.

This is a must-listen for anyone navigating the tricky waters of social media.

In this episode of the podcast, we talk about:

  • Reflecting on Megan’s journey and the mistakes she made on TikTok
  • The backlash she faced and her initial responses
  • The importance of authentic apologies and self-reflection
  • How Megan restructured her business and found success on other platforms
  • How to handle harsh public criticism and move forward

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Griffith is a content creator, hair dye enthusiast and auDHD life coach for the neurocurious. She is autistic and ADHD, and uses her lived experience and research skills to help people who are stuck in the in between identify their strengths, and celebrate themselves, disability and all.

Website: https://www.theneurocuriosityclub.com/
Instagram: https://www.instagram.com/theneurocuriosityclub
YouTube: https://www.youtube.com/@theneurocuriosityclub

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/306

Turning a Viral TikTok into a Profitable Coaching Business with Megan Griffith

Can TikTok really be a goldmine for generating leads and securing clients? Absolutely!

In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to thrive on one of the most dynamic platforms today.

Discover how understanding neurodivergence can enhance how you engage with your audience, why repurposing content can be your best marketing tool, and how Megan navigates the tricky waters of social media monetization without compromising her values or emotional boundaries.

In this episode of the podcast, we talk about:

  • How Megan turned her TikTok presence into a robust business channel
  • The impact of viral content on business growth and client engagement
  • Techniques for adapting neurodivergent-friendly strategies to enhance online presence
  • Practical advice for managing personal boundaries in the digital space
  • The significance of repeat content and its role in audience retention

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Trend Savvy

Keeping up with Trends feels like its own Olympic sport sometimes. And we want to help you keep up! Trend Savvy is designed to give you the trends while they're hot so that you don't have to scroll forever before finding what you need: https://onlinedrea.com/trendsavvy/

About the Guest:

Griffith is a content creator, neurodivergent life coach, and hair dye enthusiast. She is autistic and ADHD, and uses her lived experience and research skills to help other neurodivergent folks cope with their struggles, identify their strengths, and celebrate themselves, disability and all. She specializes in executive dysfunction, emotional dysregulation, and internalized shame, and has several programs and products (not to mention a wealth of free resources) available at her website, theneurocuriosityclub.com.

Website: https://www.theneurocuriosityclub.com/
TikTok: https://www.tiktok.com/@megmoxie
Instagram: https://www.instagram.com/theneurocuriosityclub
YouTube: https://www.youtube.com/@theneurocuriosityclub
Podcast: https://podcasters.spotify.com/pod/show/theneurocuriosityclub

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/305

How TikTok Revolutionized Video Content and Marketing Strategies for Businesses

Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners.

We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone.

I'll also share my own journey with video content creation, the changes I've observed across various social media platforms influenced by these innovations, and strategies for you to leverage micro video effectively.

This episode is full of insights and practical advice designed to help you create impactful videos that engage and expand your audience.

Join me as we unpack these dynamic tools that can transform your marketing approach and help you connect more meaningfully with your community.

Don't miss out on learning how you can enhance your digital footprint and captivate your viewers like never before!

In this episode of the podcast, I talk about:

  • How video content has played a significant role in my personal life
  • The evolution from Musically to TikTok
  • TikTok’s best-in-class in-app video editor
  • The importance of creating video content that is discoverable, consumable, and shareable
  • Strategies for utilizing micro-video content to attract more viewers
  • Why business owners need to care about micro-videos

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Social Media Launch Planner

If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/304

Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila

What’s the best search engine around?

If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing).

It’s social media.

My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions.

This isn’t a trend to look at, it’s an evolution that businesses can take advantage of to better connect and serve their online communities.

Listen in and discover the seismic shift in search behavior, particularly among Gen Z, the underestimated power of repetition in marketing, and the long-term SEO game that outlasts instant social media gratification.

In this episode of the podcast, we talk about:

  • How TikTok started the social media search engine evolution
  • Strategies for optimizing your content with keywords
  • The value of recycling content to fit long-term goals
  • Erin’s Thesis on social media’s influence on personal storytelling
  • Differences between follow-for-follow and building authentic connections
  • Erin’s tough decision to leave X, formerly known as Twitter

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch:https://onlinedrea.com/digital-brain/

About the Guest:

Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience.

When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.

Website: https://erinollila.com/
Instagram: http://instagram.com/erinollila
LinkedIn: http://linkedin.com/in/erinollila
Facebook: http://facebook.com/erinollilacreative
TikTok: https://tiktok.com/@erinollila_
Threads: https://www.threads.net/@erinollila

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/303

Every Podcast » The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) » Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert