Episode 224: “Innovating Women’s Farm & Ranch Wear” with Michelle Durnin

Episode 227 - 20/20 Seed Labs & Celebrating 35 Years In Business

In this week’s episode, Tracy speaks to Sarah Foster from 20/20 Seed Labs about “20/20 Seed Labs & Celebrating 35 Years In Business.”

In this episode, Tracy and Sarah discuss:

• Sarah’s background, her immigration to Canada, and why she decided to launch 20/20 Seed Labs.
• Sarah shares more about 20/20 Seed Labs including who they are, what they do, and who their core customers are.
• They then delve into the unique aspects of Sarah’s entrepreneurial journey, including the biggest challenges, best things, and most surprising things about starting a business.
• 20/20 Seed Labs is on the brink of a significant milestone-35 years in business, a remarkable achievement. Tracy asks Sarah, “What are you personally most proud of as you reflect on these 35 years of business?”
• Looking forward, Tracy asks Sarah what she sees as the biggest opportunities and challenges for her company and the agriculture industry as a whole.
• Sarah discusses the crucial role of seed testing in the context of feeding a growing population, adapting crops to changing climates, and the future of agriculture.
• In true entrepreneurial style, Sarah shares some words of wisdom with other business owners and aspiring business owners.

If you are curious about seed testing and love a great entrepreneurial story, you should tune into this episode.

Thanks for tuning in,

Tracy

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RESOURCES

Excellence in Accredited Seed Testing Services

Learn More

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Episode 226 - AG Direct Hail - A BIG Break for Canadian Farmers

In this week’s episode, Tracy speaks to Bruce Lowe and Baillie Shewkenek, from AG Direct Hail.

Are you in the market for hail insurance?

If so, you will not want to miss this episode, in which Tracy, Bruce, and Baillie discuss the AG Direct Hail difference and an exciting announcement for prairie farmers in 2024.

They discuss:

• How is AG Direct Hail Insurance different from the competition? Hint: They are exclusively online and direct and have cut the middleman out of the premiums farmers pay. They also pride themselves on their service.
• Bruce explains that AG Direct Hail Insurance Ltd. does not use brokers or agents. Instead, everything is done online. You can register, check their rates, obtain a non-obligation quote, and apply for coverage all online at your convenience.
• Bruce opens the episode by sharing their great news for prairie farmers in 2024. You won’t want to miss this. This is a welcomed announcement for prairie farmers during a time of constant rate hikes.
• But it’s not all about price. Settling claims and the adjustment process are important to farmers and the team at AG Direct Hail.
• So, what happens when a producer realizes there is hail damage? Baillie walks us through the process, from creating a claim to the adjustment process and claim payout.
• They share more about their adjusters and their vast experience.
• Bruce shares how their seasoned adjusters are passionate about loss adjusting and are singularly focused on calculating a loss award that accurately reflects a farmer’s loss.

If you are in the market for hail insurance this year, I highly recommend you tune into today’s episode.

Thanks for tuning in,

Tracy

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RESOURCES

Visit our website www.AGDirectHail.comto learn more.

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Episode 225: American Agri-Women Association with Rose Tryon

In this week’s episode, Tracy speaks to Rose Tryon from American Agri-Women Association.

American Agri-Women is the largest national coalition of farm, ranch, & agribusiness women.

AAW members have been advocating for agriculture since 1974.

Join our diverse group of women from across the country who are committed to advocating for agriculture. Our members are farmers, ranchers, producers, other agriculture business professionals, educators, consumers, students, researchers, and many others — how about you?

In this episode, Tracy and Rose speak about:

• The American Agri-Women Association. Who they are, what they do, how they serve the agriculture industry, and why members love this organization.
• They chat about the chapters, annual events and how the organization operates.
• Rose and AAW members are incredibly excited about June’s flying event. Each year in June, American Agri-Women hosts a Legislative Fly-In for those interested in speaking to their legislators, agencies, and other professionals in Washington D.C. about current agricultural issues and policies while relying upon your own opinions and the AAW Position Statements. We also explore the city and its major historical sites.
• For 2024, they are excited that for the first time ever it is being opened up to all women involved in ag and natural resources, in a massive effort to unite as one voice in the nation's capital!

Are you ready to unite with women across the country who care about agriculture just like you?

Listen to this week’s event to learn more.

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RESOURCES

American Agri-Women Association -https://www.americanagriwomen.org


2024 American Agri-Women Fly-In:
Uniting Women Across the Ag & Natural Resource Industries
June 2 - 4, 2024
Washington, DC
https://www.americanagriwomen.org/events

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Episode 224: “Innovating Women’s Farm & Ranch Wear” with Michelle Durnin

In this week’s episode Tracy speaks to Michelle Durnin in this episode titled “Innovating Women’s Farm & Ranch Wear.”

This one is for the ladies.

Are you tired of the awkward fitting work wear? Wish you had farm gear designed specifically for the shapes and curves gifted to us ladies?

If so, you will not want to miss Michelle's incredible entrepreneurial story of dreaming up and launching Durnin Farm & Ranch Wear.

In this episode, Tracy and Michelle speak about:

• Michelle's background, story, and how the idea for farm and ranch wear designed specifically for women came to her.
• She shares more about her overalls and coveralls and what women can expect when they purchase products from her rather than the brand names readily available to farmers.
• Everyone loves a good entrepreneurial story, so Tracy tells the who, what, when, and how of her journey from idea to finally deciding to launch Durnin Farm & Ranch Wear.
• Tracy asks Michelle what has been the most challenging, surprising, and best thing on her entrepreneurial journey.
• Limiting beliefs: we all deal with them, and if we don’t know better, we let them stop us. Tracy asked Michelle what advice she would give herself as she contemplated this business idea. Michelle shares some great advice here for aspiring entrepreneurs.
• To wrap up the episode, Tracy asks some extra personal questions to help the audience get to know her better. These include something that she is really fired up about, a book that changed her life, and the best advice she has ever received.

Whether you are a female farmer looking for better-fitting farm and ranch gear or an aspiring entrepreneur… you will love this episode.

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RESOURCES

Durnin Farm & Ranch Wear:https://dfrwear.ca

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Episode 223: Harvest Optimization Tools with Marcel Kringe Founder & CEO of Bushel Plus

In this week’s episode, Tracy speaks to Marcel Kringe about “Harvest Optimization” and how the Bushel Plus products are adding more value and profit to each harvest.

Are you looking to reduce harvest wastage, increase yield in the bins and generate more profit at the end of each season?

If so, that is precisely what Tracy and Marcel are speaking about in today’s episode:

- Marcel shares more about their Smart DropPan System™, MAD Concaves™, and the MiniCombine™
- Before chatting about the Bushel Plus products, Tracy asks Marcel to share more about growing up on a multigenerational family farm in Germany, his family’s background, and how he ended up in Canada as a summer student.
- Marcel also shares his fascinating farming-related travels to Russia, Brazil, and Australia and how he once again found himself back in Canada.
- Throughout his travels and experience farming around the World, Marcel noticed one common denominator when checking for combine wastage: it was time-consuming and incredibly dangerous.
- Relying on his handy nature and generations of handymanship, Marcel started innovating to create a drop pan system that would not require farmers and farm hands to risk their lives to get a sample.
- He shares how demand steadily grew, and he knew he was onto something. He shares more about the support he received from farmers and the early days of starting to mass-manufacture the drop pan system.
- Marcel walks Tracy and our audience through the smart pan system, MAD concaves, and mini combine systems. How do they work, and how do they add value to a farmer’s operation and harvest efficiency?
- Marcel has been heard to use the term “precision harvest.” Tracy asks him to explain the terminology and share more about harvest optimization and how their products are helping farmers reduce operational costs over time and maximize their profit potential during harvest.
- Tracy asks Marcel to discuss return on investment as each purchase needs to make financial sense for farmers to purchase it.
- Last but not least, Marcel shares the exciting news about a new service, Harvest Academy, which will launch at the beginning of April.

Are you excited to learn how you can put more yield in the bin with the Bushel Plus harvest optimization products? If so, check out their website in the resource links below.

RESOURCES

Bushel Plus https://bushelplus.ca

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