How to Continuously Improve Your Business Without Burning Out

From Social Worker to Six-Figure Freelance Writer With Lindy Alexander

Have you ever thought about turning your personal stories or opinions into a profitable side hustle? Even in a world dominated by AI and shifting economies, if you can string together sentences that get people wanting more, it's absolutely possible.

In this episode, we're diving deep into the secrets of getting started as a freelance writer with Lindy Alexander, an award-winning freelance travel writer who turned her writing passion into a successful career.

With her rich background that includes social work, sign language interpretation, and a Ph.D., Lindy brings a unique and holistic approach to freelance writing.

We Also Talked About:

• How Lindy transitioned from social work to full-time freelance writing.
• The importance of networking and community in sustaining a freelance writing career.
• Practical tips for pitching and landing high-paying writing gigs.
• How to leverage personal essays and opinion pieces to get published quickly.
• The impact of AI on the writing industry and how to stay relevant.
• Overcoming mindset blocks and building confidence as a writer.
• The value of having a diverse portfolio, including both content writing and feature writing.
• Strategies for managing the business side of freelance writing.

Don’t miss this episode packed with actionable tips and inspiring stories. Listen now and sign up to be notified about upcoming episodes. Sign up here: Newsletter

Resources Mentioned

• Website: https://thefreelancersyear.com/
• Lindy's Free Guides:
• 10 Successful Magazine Pitches (affiliate link)
• 5 Easy Magazine Features (affiliate link)
• Paid Short Course on Travel Writing: Get Started With Travel Writing In Under 2 Hours

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How a 24-Year-Old Entrepreneur Turned a Government Dilemma into a Booming Business With Greg Berry

At just 24 years old, Greg Berry was elected as a city councilor and quickly spotted a major problem: government organizations were struggling to get fair value for their surplus items when they sold them.

Determined to find a solution, Greg leveraged his IT expertise and entrepreneurial spirit to create Municibid, an online platform that has since revolutionized government auctions.

His innovative approach not only solved a persistent issue but also transformed the way surplus items are bought and sold in the US and some parts of Canada.

Greg joined me on the show to talk about his journey as well as share what he’s learned along the way.

WE ALSO TALKED ABOUT:

• Greg's journey from city councilor to entrepreneur and the challenges he faced.
• The inefficiencies in government auctions and how Municibid addresses them.
• The development and scaling of Municibid, including marketing strategies and technological integration.
• The importance of data analytics in optimizing auction sales and identifying trends.
• Greg's new venture, Surplus.com, and its potential for global expansion.
• Advice for aspiring entrepreneurs on finding mentors and leveraging life experiences.

Tune in to hear Greg's interesting story and get inspired to tackle your own business challenges!

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RESOURCES MENTIONED

• Government auction website: Municibid.com
• B2C surplus goods auction website: Surplus.com
• Customer engagement platform: Customer.io
• AI customer service platform: Intercom.com
• Self-service business intelligence platform: Holistics.io
• Google Cloud’s enterprise data warehouse: BigQuery

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Why Your Emails Aren’t Always Reaching Inboxes And What To Do About It with Tech Expert MV Braverman

Ever wondered if your emails are disappearing into a digital abyss, never to be seen or read by the people on your list? Imagine how bad that would be for your business if your carefully crafted messages never reach their destinations.

In this episode, we dive deep into the world of email deliverability with tech expert MV Braverman to ensure your emails not only send but also land exactly where they should.

MV Braverman is not just an expert on email systems; she's a seasoned warrior in making sure digital communications hit their mark. With extensive experience in IT support and a deep understanding of email marketing, MV joins us to demystify the often confusing world of email deliverability and the recent changes that could be affecting your communications.

We also talk about:

• The key differences between email delivery and deliverability.
• The importance of setting up proper email authentication to avoid being marked as spam.
• How setting up DMARC reporting can reveal issues you might never notice otherwise.
• Real-world consequences of poor email practices and how they can silently impact your business.

Tune into this episode to ensure your email strategies are up to date and effective. And remember, if you want to stay ahead with the latest insights and tips from successful online entrepreneurs, subscribe and get notified about upcoming episodes.

RESOURCES MENTIONED:

• Online Business Launchpad podcast, Episode 149: Useful Ways To Use Zapier To Automate Boring Repetitive Tasks With MV Braverman
• MV’s DIY Email Authentication Guide - https://diyguide.inboxwelcome.com
• MV’s Website: https://inboxwelcome.com/
• Google Workspace: https://workspace.google.com/
• Brevo: https://www.brevo.com/
• Email management tools:
• ConvertKit (affiliate link)
• MailChimp

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How To Get Your Email System Past First Gear With Expert Kay Peacey

Have you ever worried that your email platform is nothing more than an expensive drag on your business?

And that you’re not getting everything out of it that you could? Like a parked Ferrari languishing in the driveway?

In this episode we dive deep into how ActiveCampaign can revolutionize the way you connect with your customers and transform routine tasks into powerful customer relationships.

My guest is former maths teacher turned tech guru, Kay Peacey. Kay is a world-leading expert in using ActiveCampaign to supercharge your business and email automation. And her expertise helps businesses harness the full power of their email platforms to foster growth and efficiency.

We also talked about:

• Strategic Use of Tools: How ActiveCampaign goes beyond basic email functions to streamline business operations.
• Integration Capabilities: The seamless interaction between ActiveCampaign and other tools like Google Sheets and Bonjoro.
• Automation Benefits: Real-world examples of how automation can save significant time and resources.
• Customization and Personalization: Utilizing tags and custom fields within ActiveCampaign to tailor customer interactions.

Curious to learn how ActiveCampaign can change your business landscape? Listen to this enlightening episode with Kay Peacey and discover the untapped potential of email automation.

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RESOURCES MENTIONED:

• Kay’s Website: https://slickbusiness.co/
• Active Campaign Academy: https://slickbusiness.co/activecampaign-academy/
• Free Training - Accelerated Active Campaign
• Facebook Group: Automate Your Business With Active Campaign
• Want To Get Started With Active Campaign? Sign Up Here(affiliate link)

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How to Continuously Improve Your Business Without Burning Out

Ever found yourself frustrated while waiting in line? Imagine turning that idle time into a goldmine for your business! In today’s episode, host, Trudy Rankin dives into how a surprise waiting period turned into an opportunity to employ the '1 Percent Up' technique—fine-tuning her business in ways that are simple yet significantly impactful over time.

She also talks about:

• The transformative power of adopting small, continual improvements in your business operations.
• Real-life insights on using downtime effectively to plan business enhancements.
• Practical tips for incrementally boosting your business's performance and visibility.
• How the '1 Percent Up' technique can lead to sustainable business growth and personal satisfaction.

Tune into this episode to discover how you can turn even the smallest moments into opportunities for business growth. And don't miss out on future insights—sign up here to be notified about upcoming episodes.

RESOURCES MENTIONED:

• Book: Atomic Habits by James Clear (affiliate link)

Trudy Rankin, host of the Online Business Launchpad podcast, brings a wealth of experience from running her online business for over nine years. Passionate about helping entrepreneurs thrive without burning out, Trudy shares strategies that are both practical and transformative.

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