197 What the NAR Settlement Means to YOU

198 Brand Chooses You with Phil Treadwell

In this episode, MME host Phil Treadwell talks about the difference with Marketing & Brand, how increase your lead generation and lead conversion numbers, as well as using Motivation & Drive to make progress in today's market environment. He also talks about how to balance your outbound lead gen activities, with attraction marketing efforts, all while continuing to build your personal brand and network.

Episode Breakdown:

00:20 – Intro

01:00 – FREE workshop invite

03:31 – We choose marketing, brand chooses us

05:59 – You can’t have a relationship with a company

08:18 – Personal Brand vs. Company Brand

10:21 – People pay for solutions to their problems

13:50 – Increase referrals with social proof

15:57 – You must be RELEVANT

16:29 – Adding Lead Gen to Attraction Marketing

18:30 – Your Net Worth is tied to your Network

22:07 – Motivation vs. Drive

25:05 – Change your perspective about circumstances

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197 What the NAR Settlement Means to YOU

In this insightful episode of Mortgage Marketing Expert, host Phil Treadwell invites industry experts Marjorie Adam, Dustin Brohm, and Mark Perkins to examine the impacts of the NAR Lawsuit and the impending settlement on the mortgage and real estate sectors. The guests delve into the lawsuit's implications, providing a nuanced analysis of the potential changes and challenges that could reshape these industries. Drawing from their extensive experience, they offer valuable perspectives, dissecting the legal complexities and forecasting the likely effects on industry practices and market dynamics. This episode is a must-listen for professionals seeking to understand and navigate the evolving landscape of the mortgage and real estate industries.

00:25 - Meet Marjorie Adam

01:55 - NAR Lawsuit

05:30 - What the Lawsuit is NOT

07:25 - Is This Good For the Industry

14:20 - Who Falls Outside of this Settlement

15:45 - Are Buyers Agents Gone Now

21:55 - Where is the $ Coming From For Settlement

26:30 - One Tip For Mortgage Pros to Help Realtor Partners

27:45 - Connect with Marjorie

29:25 - Dustin Brohm, The Massive Agent

31:45 - This is NOT a Speed Bump for the Industry

35:00 - Buyer’s Compensation

38:55 - Educating the Agents & Consumers

39:55 - Strengthening Relationships Between Mortgage Pros and Agents

45:35 - Make Sure You Have it RIGHT

47:30 - Connect with Dustin

48:00 - Mark Perkins

49:10 - What Will This Lawsuit Do to the Industry

54:10 - How Real Estate Culture Is Going to Change

57:10 - Loan Officers Need to Level Up Too

01:00:30 - How Do You Teach Greatness

01:05:00 - It’s Okay To Not Be Great, But…

01:06:40 - Connect with Mark

Connect with Marjorie:

@themarjorieadamteamrealtors

MarjorieAdamTeam.com

Real Estate Unscripted Podcast

Connect with Dustin:

Massive Agent Podcast

@massiveagent

Connect with Mark:

The Necessary Entrepreneur

@markperkinsprg

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196 Facts Over Feelings with Craig Davis

In this episode the spotlight is on guest Craig Davis in a riveting discussion as Phil and Craig delve into their similar coaching styles, underscoring the significance of mindset in shaping our outcomes. They navigate the delicate balance between factual analysis and emotional intelligence in decision-making processes. The conversation is packed with insights, as Craig, shares the experiences and strategies that have led him to success. This episode is a must-listen for those seeking to understand the power of mindset and how to build momentum in your business.

Craig Davis has been in leadership for over 20 years serving the Mortgage Industry. He discovered early in his career that his joy is found in helping others achieve more; therefore, helping his team succeed in turn fueled his success. He founded Ascend Xperience Coaching and Speaking with that same passion, to help his clients succeed on purpose, and in their design. He is a conqueror of cancer, a family man, a buddy, and in his own words, just a good human…

02:00 - It’s Okay to Feel Stuck, It’s Not Okay to Remain Stuck

04:55 - Mindset is In Our Control and Shapes our Outcomes

08:00 - Challenges Create Choices, Which Create Opportunity

10:15 - We are Built Emotionally

12:35 - Progress, Not Perfection

15:10 - The Gap and the Gain

17:35 - Confidence is a Skill We Learn

20:25 - From Motivation to Momentum

23:00 - Finding Your Action Steps

27:10 - How to Get More Business

30:50 - People Connect with People, Not Product

32:30 - Focus on the Process, Not the Outcome

35:00 - Daily Ozone Planner

36:00 - Focus on Your Process

37:30 - Connect with Craig:Instagram | LinkedIn

Get Craig’s Daily Ozone Planner: https://ascendxc.com/ozone/

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195 There’s Always Time If You Make the Time with Ben Smidt

In this episode of Mortgage Marketing Expert, host Phil Treadwell invites guest Ben Smidt to discuss the role of technology in building a successful mortgage business. The conversation focuses on how mortgage professionals can use technology to streamline their operations, close more deals, and provide superior service to clients. Smidt shares his expertise and insights, offering practical tips and strategies on leveraging tech tools to enhance efficiency and drive business growth. This episode is a must-listen for mortgage professionals seeking to harness the power of technology in their business.

01:50 - Meet Ben Smidt

03:35 - Opportunities in 2024

05:45 - Leveraging Tech to Create More Business

09:30 - We’re Going to Have to Do Things Differently

12:15 - Uplist

15:00 - Creating a New Conversation

17:00 - Why is There So Much Resistance to Innovation in Mortgage

19:20 - Technology Won’t Replace You, But a Loan Officer that Leverages Technology Can

21:15 - There’s Always Time, If You Make the Time

24:40 - Past Client Loan Reviews

27:30 - Your Digital Footprint

29:50 - Regaining Your Time

31:15 - Don’t Be Afraid To Try New Things

32:20 - Connect with Ben

EXTREME EFFICIENCY WORKSHOP

GetUplist.com

Ben on LinkedIn

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194 Removing Excuses Not to Refer with Kyle Wright

In this exciting episode of Mortgage Marketing Expert, host Phil Treadwell welcomes guest Kyle Wright, a successful loan officer to share his journey and experience. We delve into Wright's unique approach to success, which he attributes to learning how to do it all.

Kyle shares his insights on the importance of solving problems, effectively eliminating any reasons for clients not to refer. Listeners can expect to gain valuable insights into the mindset and strategies that have propelled Wright's success in the mortgage industry.

Episode Breakdown:

00:50 - From Orthodontics to Mortgage

04:15 - What it Takes to Produce in THIS Market

06:50 - You Have to Learn How to Do Everything

08:55 - Kyle’s Current Product Mix

10:45 - “You Don’t Need a Backup When You Work With Me”

12:20 - “I WAS the Expert”

16:50 - Conquering Fears

22:45 - Problems to Solve

27:40 - Get Better Than the Other Guy

34:05 - You’ve Got to Do Everything

42:15 - Where People Found Their Lenders

46:00 - More Conversations = More Business

52:25 - Do You Have the Work Ethic?

55:10 - Taking Action is the Only Cure

59:30 - Outliers

01:00:25 - The Slight Edge

01:01:00 - Find an Activity and Quantify It

01:02:00 - Connect with Kyle

https://www.instagram.com/mrloans.mortgage

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