Legal Talk Network - Law News and Legal Topics cover logo

Brand Conquesting: Dirty and Underhanded? || How would you spend $5000?

43m · Legal Talk Network - Law News and Legal Topics · 24 Apr 08:00

Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business. Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad analyze a particular instance of an aggressive brand practice Ben Glass highlighted in a recent LinkedIn post. A very questionable strategy used by one of his competitors could easily have misled consumers, so, ick, but is there an okay way to use a brand conquest strategy? The guys unpack the philosophy and ethics behind this type of marketing approach. Pop quiz, hot shot. You’ve got $5,000 for your marketing budget. What do you do?The possibilities could run in a variety of directions, and Gyi and Conrad share several creative takes on what kind of impact can be made with your investment. The News: Everybody is in the digital media business—maybe even your bank! Yep, JP Morgan has started an ad agency… What do we think about this? - JPMorgan Creates Marketing Agency Built on Purchase Data Paid search is still king, but is regicide coming? - U.S. search ad revenues hit record $88.8 billion in 2023 Mentioned in this Episode: The Next LHLM Office Hours will take place on May 3rd. Join us on LinkedIn! Mockingbird Legal Marketing 2024 Review Gladiator Law Marketing Agency Review 2024 The Bite - Lunch Hour Legal Marketing Newsletter! You Asked, We Answered || A Line in the SPAM - LHLM Episode Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

The episode Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? from the podcast Legal Talk Network - Law News and Legal Topics has a duration of 43:23. It was first published 24 Apr 08:00. The cover art and the content belong to their respective owners.

More episodes from Legal Talk Network - Law News and Legal Topics

Putting AI to the Test for Legal Services

Legal tech experts discuss their research and experiments with generative artificial intelligence (AI) for legal services on Talk Justice. Executive Director of the Legal Design Lab Margaret Hagan talks about her research into whether AI is worth the hype for access to justice. Lawyer and NYU professor Sateesh Nori shares his experience with utilizing AI for housing legal services.

Community Table: Hiring Your First Employee And A “Second In Command”

In this episode’s discussions around the Community Table: Who should a solo attorney hire first? You’re building your firm. Who’s the next person you add to add (and you want avoid the wrong hire)? For starters, what do you need? Where are you wasting time? From there, “hiring is marketing,” it’s crucial you attract the largest pool of great candidates. How do you prepare a job candidate for your hiring process? Start by being transparent. It’s that easy. “Hey, here’s our process, it may be different from what you’ve done before.” The important thing is to find what’s not only right for you, but what’s right for the new hire. And if they start by questioning your process, move on. How do you introduce your “second in command” to your team? Maybe that’s the wrong question. “Second” in command suggests you still want people to report to you. You don’t. The whole idea is to offload daily decisions so you can focus on strategy and bigger things. There’s no “second in command,” there’s the “here’s the new person in charge for all of you.” Your language can sabotage your intentions. Mentioned in This Episode: “Who: The A Method for Hiring,” by Geoff Smart and Randy Street “Hamlet Was Wrong,” a transcript, from Malcolm Gladwell discusses “hiring nihilism” Join the next Community Table live. What’s on your mind?

A Better Perspective: How Mindset Shifts Can Enrich Life and Legal Practice

Legal practice can be stressful, and it is all too common to go through difficult seasons which, in turn, lead to negative impacts on our overall wellbeing. But, there are ways to equip lawyers with the skills to mindfully combat this tendency. Molly Ranns and JoAnn Hathaway talk with Laura Kelly about strategies for managing your mindset and finding joy and balance in your life. Laura shares stories from her own life and her experiences as a coach to help attorneys implement healthy practices that promote wellbeing both at work and at home. Laura F. Kelley is the founder of LFK Immigration PA, a comprehensive immigration firm based in Doral, FL.

The Reclassification of Marijuana

In April of 2024, the United States Drug Enforcement Agency recently announced that they are proceeding with reclassifying marijuana as a less dangerous drug. The Justice Department proposal would move marijuana from the “Schedule I” group which includes heroin, LSD, quaaludes and ecstasy to “Schedule III” which includes ketamine and some anabolic steroids. In this episode, Craig is joined by professor Robert Mikos from Vanderbilt University Law School to discuss the proposed reclassification of marijuana. Craig & Rob take a look at the history of the war on drugs, cannabis law, and what constitutional right an individual has when it comes to drug use.

Emerging Legal Ethics for AI; How-Tos for AI in Law Practice; & “Michigan Man”

AI’s prime directive is to give you answers, buuuut… it might just be telling you what it thinks you want to hear—with no concern over providing actual verifiable facts. This issue (and oodles of others) have initiated a trickle of case law/guidance/opinions/etc. in the legal AI scene, and you, dear lawyer, want to be on the right side of legal ethics on this one. Jared breaks down the latest developments on this topic to give you a better understanding of where things are headed. Next, some of us are, admittedly, BS-ing our way through all this AI stuff, but Josh Noffke really and truly uses AI as much as he possibly can in his law firm. Since the rest of us are still muddling through, Jared welcomes Josh to give attorneys tool recommendations and pointers on use-cases for AI in their law firms. Later, it turns out that Josh played as a walk-on for the University of Michigan’s football team, so the Rump Roast is dedicated to team trivia! The guys play “Michigan Man” to test both Josh’s knowledge and reputation as a former Wolverine. Serious stuff. ----- Ah, Michigan. The the mitten shaped state that gave us Motown. ------ Our opening track is Two Cigarettes by Major Label Interest. Our closing track is Renegade by The Revolution. Mentioned in This Episode: Notion Scribe Loom Videos Rocket Typist TextExpander

Every Podcast » Legal Talk Network - Law News and Legal Topics » Brand Conquesting: Dirty and Underhanded? || How would you spend $5000?