Brand Conquesting: Dirty and Underhanded? || How would you spend $5000?
43m
·
Legal Talk Network - Law News and Legal Topics
·
Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business. Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad analyze a particular instance of an aggressive brand practice Ben Glass highlighted in a recent LinkedIn post. A very questionable strategy used by one of his competitors could easily have misled consumers, so, ick, but is there an okay way to use a brand conquest strategy? The guys unpack the philosophy and ethics behind this type of marketing approach. Pop quiz, hot shot. You’ve got $5,000 for your marketing budget. What do you do?The possibilities could run in a variety of directions, and Gyi and Conrad share several creative takes on what kind of impact can be made with your investment. The News: Everybody is in the digital media business—maybe even your bank! Yep, JP Morgan has started an ad agency… What do we think about this? - JPMorgan Creates Marketing Agency Built on Purchase Data Paid search is still king, but is regicide coming? - U.S. search ad revenues hit record $88.8 billion in 2023 Mentioned in this Episode: The Next LHLM Office Hours will take place on May 3rd. Join us on LinkedIn! Mockingbird Legal Marketing 2024 Review Gladiator Law Marketing Agency Review 2024 The Bite - Lunch Hour Legal Marketing Newsletter! You Asked, We Answered || A Line in the SPAM - LHLM Episode Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
The episode Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? from the podcast Legal Talk Network - Law News and Legal Topics has a duration of
43:23. It was first published
More episodes from Legal Talk Network - Law News and Legal Topics
Lawyers Can Help Revitalize Neighborhoods
Guests from a successful St. Louis collaboration discuss Legal Services of Eastern Missouri’s (LSEM) Neighborhood Advocacy Program on Talk Justice. There are 24,000 vacancies and abandoned properties in St. Louis. LSEM was inspired by Legal Aid of Western Missouri’s Adopt-a-Neighborhood program in Kansas City to start their own revitalization project. In 2018, they launched the Neighborhood Advocacy Program to start tackling the legal problems that create lingering neighborhood blight.
It’s About You: Surviving (And Thriving) In Your High-Stress Career.
Guest Charlène Gisèle is a former big-firm litigator turned professional high-performance coach. This show is about you. It’s about you being your best, taking better care of you, and avoiding burnout and other health issues. It’s no secret, the legal profession is a field filled with stress. Deadlines, precision, scheduling, marketing, and running a business. It’s a lot for anyone to handle. Gisèle helps her clients improve their well-being, increase productivity, and maintain a sustainable practice. It’s great to set goals, even ambitious goals, at the start of every new year. But don’t forget to take a moment to make a plan for yourself and how you’ll keep going, day after day, with so much weight on your shoulders. Hear how Gisèle used her own experience and a lot of professional research and training to develop a coaching method that helps stressed professionals enjoy their life and stay healthy. “You can have all the success in the world,” she says, “but if you’re not going to be around to see it, how much success is that truly going to be?” Do you feel stressed? Exhausted? Isolated? Do you know the symptoms of burnout? This is a podcast for you. You are not alone. Mentioned in This Episode: Charlène Gisèle's Podcast E-book, “Breathwork For Cognitive Performance,” by Charlène Gisèle “Burn-Out An ‘Occupational Phenomenon:’ International Classification Of Diseases,” World Health Organization Join The Un-Billable Hour Community Table
Civil Forfeiture in Culley v. Marshall
Under the 14th Amendment, "No state shall...deprive any person of...property, without due process of law." This principle was at the heart of the matter of the 2023 Supreme Court case of Culley v. Marshall, in which two women had respectively loaned their cars to others only to have the cars seized under an Alabama civil forfeiture law following each lendee's arrest for drug offenses. The petitioners claimed that, absent a preliminary hearing, their 14th Amendment rights had been violated. Justice Kavanagh wrote for the majority stating that “In civil forfeiture cases, the Due Process Clause requires a timely forfeiture hearing, but does not require a separate preliminary hearing.” In this episode, Craig is joined by Attorney Kirby Thomas Westfrom the Institute for Justice to discuss the recent SCOTUS decision in Culley v. Marshall. Craig & Kirby spotlight civil forfeiture and the potential impact of this ruling.
#506: Managing Stress & Avoiding Burnout, with Emily Nagoski (Replay)
In this episode, author and speaker Emily Nagoski, Ph.D., discusses how to handle stress and break the burnout cycle in your personal and professional life. Links from the episode: Check out Rocket Matter: modern legal software for busy lawyers Burnout by Emily Nagoski If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!
Making A Difference Through The Offices of the Inspector General
As a new lawyer, have you ever considered a career in government oversight? It’s a broad, important field that ensures awide range of agencies work as designed while protecting public funds and interests. Guest Lucy Lang is a former prosecutor now serving as the New York Inspector General. She is charged with overseeing investigations into corruption, fraud, and abuse in the New York State government (more than 100 agencies) and has been a steady advocate of criminal justice reform. Lang shares her path and passion in this inspiring episode of Young Lawyer Rising. The complex nature of Lang’s work depends heavily on her ability to lead, a skill she had to learn on her own and is now pressing the legal education field to include in law school curriculum. Seeking out mentors, learning on the job, and taking on new challenges were all part of her career growth. “If not you, then who,” she asks. “Bebrave;take the bull by the horns.” Get an inside look at the workings of government oversight, the value of public service, untangling difficult ethical decisions, and making a positive difference through leadership. It could be just what you need to help you take your next, bold step. Resources: New York Offices of the Inspector General New York State Offices of the Inspector General, Job Postings Lucy Lang, Wikipedia “Lucy Lang ’06: An Advocate for Criminal Justice Reform and Government Integrity,” Columbia University News Lucy Lang, Selected Publications “New York State Inspector General Report Finds Persistent Racial Disparities in Discipline Within New York State Prisons” “NYS Parks Employee Pleads Guilty to Official Misconduct” New York State government oversight hotline: 1-800-DO RIGHT New York Offices of the Inspector General on Twitter/X ABA Section of State and Local Government Law American Bar Association American Bar Association Young Lawyers Division