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201. Ribbon Rings Going Viral - Last year I nearly gave up my business… Now it’s stronger than ever - with Anna Sweet from This Story Jewellery

27m · Jewellers Academy Podcast · 22 Apr 05:00

In this week's episode, Jess chats to Anna Sweet, a jewellery maker who specializes in creating unique pieces with a focus on storytelling, who also features in episode one of the Handmade Jewellers. Anna discusses her journey in the jewellery business, which hit a rough patch when she felt demotivated and lacked creativity. She even contemplated quitting her business. However, after taking a break and stepping back from the pressure, she found renewed inspiration.

A pivotal moment came when she created the "ribbon ring," a charming piece inspired by Victorian jewellery, which went viral on TikTok. This unexpected success reignited Anna's passion for her craft, leading to opportunities like showcasing her work at Selfridges. Through her story, Anna emphasizes the importance of allowing oneself to take breaks, experiment, and create for personal fulfillment rather than solely for commercial success.

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The episode 201. Ribbon Rings Going Viral - Last year I nearly gave up my business… Now it’s stronger than ever - with Anna Sweet from This Story Jewellery from the podcast Jewellers Academy Podcast has a duration of 27:53. It was first published 22 Apr 05:00. The cover art and the content belong to their respective owners.

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Every Podcast » Jewellers Academy Podcast » 201. Ribbon Rings Going Viral - Last year I nearly gave up my business… Now it’s stronger than ever - with Anna Sweet from This Story Jewellery