163. Serena F*#king Kerrigan has changed the dating game. From creating a blind dating show during lockdown in a 6 figure deal to launching wildly successful card games, Forbes 30 Under 30 recipient spills all!
1h 26m
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Trading Secrets
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Numbers: 45-50k as a producer at Refinery29, bumble bought a few episode and then for season 2 got a six figure deal and four sponsors, close to 100,000 decks sold,
Episode Description:
This week, Jason is joined by entrepreneur, digital content creator and 2024 Forbes 30 Under 30 for social media, Serena Kerrigan!
Serena is best know for dishing out dating advice to her audience of nearly 1 million followers across TikTok, Instagram, and other social media platforms. In addition to her success in content creation, Serena launched her sex positive brand SFKLFG LLC. In addition to her retail success, she launched another expansion within her SFK brand with SFK TV, a members only platform for her own exclusive long form content this fall.
Serena gives insight to how she created her SFK persona, why she doesn’t believe people should never work for free, the truth behind the viral video about being sent a venmo request by a date, what she expects a man to pay for, what dating show she created for herself during lockdown, and how she created her card game thanks to her live dating show. Serena also reveals the power of asking yourself “why you,” the impact on her interest in filmmaking being rooted in her mom and dad both working in the industry, why she decided to kill SFK TV and move to Substack and called it The Plot. how to create confidence for yourself, and play a few rounds of her card game! What does she get personalized every year for her birthday party? Where did the idea for the card game come from? What goals does she have for the next five years?
Serena reveals all that and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: Declan O’Connell
Guests: Serena Kerrigan
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