The Power of Reflecting, Self Awareness and Investing in Yourself with Dena Jansen

Successful Marketing Strategies and Building Lasting Client Relationships with Nikki Nash

Marketing is about building relationships.

Nikki Nash is the CEO of Market Your Genius, a speaker, consultant, author, and podcaster. As a veteran marketer with expertise in helping businesses attract and retain clients online, and experience working with Fortune 100 companies, Nikki explains what is needed for a good marketing strategy. Her extensive experience with both the consumer side and the B2B side of business made her realize that having one clear front-end offer is key.

She shares her career path and seeing marketing as a creative and fun job sets her apart from others in the industry. Nikki advises against trying to be everything to everyone in your marketing efforts. Instead, she stresses the importance of finding a clear path to your audience and not overwhelming your clients.

Nikki also explains how understanding how customers make decisions, why they believe what they believe, and how to communicate your core values can guide specific business decisions in developing your marketing strategy. She emphasizes that we are all humans and that avoiding certain red flags can help create more meaningful connections and retain clients.

Marketing can be a creative and enjoyable field, as long as we remember that there is a person on the other side, receiving our message.

Notes:
⭐ Nikki wanted to be in the media and film industry: marketing was exciting and fun for her. 01:34
👩🏾‍💼 Pursuing financial planner accreditation: started a marketing coaching business. 02:52
👒 Nikki helps generate leads by positioning leaders to build long-term relationships with their clients: having a strategy and marketing hat. 04:19
🌺 Tips for creating a good marketing strategy: how to get your products to your audience and get qualified leads. 06:24
⚠️ Being clear with your marketing: the importance of analyzing and understanding sales - 80/20 role. 10:58
🤓 Having too many offers: overwhelmed customers will not stay and make the decision. 14:27
😍 Capture your audience’s attention: don’t be everywhere with the same messaging 16:14
🚩 Red flags of marketing: don’t dehumanize, DMing, and not adding value. 19:29
📙 Book “Market Your Genius”: a guide on getting the clients and how to retain clients. 23:48
🎙️ Her Instagram and Podcast: Nikki shares her thoughts on marketing on these. 25:28

Links:

Website: www.nikkinash.co

Connect: www.linkedin.com/in/nikkinash
Connect with Jennifer: www.jenniferdawncoaching.com

Retreats: www.jenniferdawncoaching.com/our-retreat

Join our Academy: www.jenniferdawnacademy.com

The Importance of Processes in Business Efficiency and Success with Yuri Chu Su

If you want to tame the business chaos, use the process.

Yuri Chu Su is an Online Business Manager (OBM) with a passion for transforming business operations through effective processes and systems. Yuri shares her journey from a corporate CPA and auditor to a successful entrepreneur. Her journey was not easy, but she took time to reflect on her life and wishes before she stepped into the new career path.

Jennifer and Yuri discuss the critical role of processes in business success and how they can ensure quality, and give business owners the freedom to step away with certainty their business will run efficiently. They also talk about how simple tools like Google Sheets are great ways to track data and automate operations. The conversation moves to how to overcome resistance to change and distress with Jennifer’s amazing trick. These tips and more are just some of the gems in this episode.

Whether you're feeling overwhelmed by your business operations or looking for ways to optimize your systems, process is the key. And whatever process is causing you the most emotional distress - start with that one first!

▶️ The Process will set you free: business thing #1. 01:13
👩🏻‍💼 Yuri was a CPA and now is an OBM: optimizing processes and making businesses more efficient. 01:50
🤓 The process is the most important connector of your business’ life: 06:18
🤔 Questions to ask yourself when thinking about processes: outside perspective is really valuable. 07:16
⚠️ Google Sheets are powerful: followups, staying organized and linking. 10:33
⭐ Using Google Sheets for KPI tracking. 13:10
😇 Looking at learning curves with resistance: pain equals growth.16:06
😍 Jennifer’s favorite tool to get rid of stress and anxiety. 19:41
✂️ Break down things to make them simple and basic and build from there. 22:53

Links:
Website: www.yurichusu.com

Connect: https://www.linkedin.com/in/yurichusu/

Jennifer’s book: https://www.amazon.com/dp/B0D2R1917J/

Jennifer’s Coaching: https://jenniferdawncoaching.com/

The Power of Reflecting, Self Awareness and Investing in Yourself with Dena Jansen

Thinking about what you want for your life can be scary!

Dena Jansen, author, speaker, and coach, with a background in corporate leadership, began her adult life in accountancy and as a farmer’s wife. Making the transition out of corporate to entrepreneurship, Dena walked into a different space in her career and within her marriage.

Dena’s book, Soul Farmer, is a book of self-reflection, which guides the reader through giving yourself time to be with yourself - remembering to invest in yourself, and allowing yourself time to rest. Farmers know that the ground needs time to rest, and Dena believes the same is true for us as people; her husband grows plants, and she grows people, as they both found their own passions, they were able to support each other as they grew.

Growing is not easy - but you do not have to grow alone!

Notes:
💍 Dena realized that her marriage and career weren't healthy: she and her husband aged together, but didn't grow together. 2:51
🤩 She and her husband are now on their "second marriage": her husband can grow plants, and she can grow people. 5:32
📙 Her book Soul Farmer talks about everything you receive from her as a coach. 7:02
📕 Jennifer's book is for business owners who find themselves sometimes hating their business. 9:43
🌱 A different perspective on growth: from the farmer's perspective vs. seed's perspective. 12:05
☯️ The biggest tool that comes out of the Soul Farmer book is self-reflection: giving yourself time with yourself. 14:47
⚠️ It can be scary to think about what you want. 18:38
🧘‍♀️ It's about pacing yourself: even the ground needs time to rest. 21:01
📵 Invest in yourself: if nothing else, put your phone down for 60 minutes. 25:29

Links:

Website: https://www.denajansen.com/

Dina’s books: https://www.denajansen.com/books

Instagram: @dina_jansen

Jennifer’s book: https://www.amazon.com/Apple-Stand-Rekindle-Love-Business-ebook/dp/B0D26NQ8NT

Managing Expectations and Finding Systems That Work with Tiffany Sauder

You cannot solve a problem if you don’t admit that there is one!

Tiffany Sauder manages 3 businesses and 2 careers with her husband, with whom she shares 4 children. Watching her father start his own business, Tiffany grew up with an understanding of risk and and a healthy dose of curiosity. Having graduated with a degree in finance and starting a career in the corporate world, Tiffany convinced her dad to buy a small business, which went on to amazing success.

However, Tiffany eventually found herself in a place where neither her business nor the way her marriage was going was sustainable. By undertaking radical changes in her business and starting marriage counseling, she was able to make the changes necessary to prioritize what was important in her life. She managed to get the ordinary bits of life to fit in the smallest possible container in order to make room for the extraordinary in life!

Her advice? Be willing to be vulnerable - you do not always have to be perfect!

Notes:
👨‍👧 Tiffany is driven by significance: she grew up watching her dad's business, which made her start her own. 2:21
👩‍💼 We need the courage to talk about the silent suffering that goes along with having a business. 5:56
🤓 You can't solve things differently until you admit something's not working: making the necessary changes. 9:45
👩‍💻 She wanted to make radical changes in her business by using the EOS framework. 14:19
🍀 Changes in her personal life and marriage: the "triage" version of marriage counseling. 18:48
💎 How Tiffany got the ordinary to fit in the smallest possible container, so she has time for the extraordinary. 22:39
🛠️ Life of And Academy course tools: the morning round-up and the evening wind down. 25:23
🎯 The concept of implied expectations versus explicit agreements. 29:43

Links:

Website: https://elementthree.com/team/tiffany-sauder/onn

Connect: https://www.linkedin.com/in/tiffanysauder/
Connect with Jennifer: www.jenniferdawncoaching.com

Retreats: www.jenniferdawncoaching.com/our-retreat

Join our Academy: www.jenniferdawnacademy.com

Finding Joy in Authentic Sales with Michelle Rockwood

Success is closer than you think!

Michelle Rockwood, author of Joyful Selling, unintentionally became a sales coach. She realized she had something others did not; a skill, a passion, and a joy for sales coaching. Michelle believes strongly in creating a connection with people we are supporting and coaching, in making offers to people who really need them, and in ensuring we are prepared as we work in sales.

There is a distinct difference in masculine and feminine sales energy, and Michelle realized that the majority of sales training programs are written and delivered by men. It’s no wonder women are uncomfortable with this way of selling, and sometimes make our stomach churn, and often don’t find any joy in it. The goal is for you and the client alike to have an authentic sales experience that you both enjoy. This comes from authentically connecting with the client and ensuring we slow down and work smarter, not harder.

It IS possible to have a sales conversation that you actually enjoy!

Notes:
👩‍💼 Michelle's journey into sales coaching started as a complete but beautiful accident. 02:19
👠 The difference between a masculine and feminine sales approach. 05:13
📞 The importance of creating an authentic connection with people on the call: they need to know they aren't being tricked. 11:34
🥅 Making offers to people who really need your solution is the difference. 14:52
⚠️ We shouldn't just have a conversation: it's important to have boundaries. 16:57
🤓 Michelle's coaching clients around their decision: how to get support around the problem. 20:52
🌸 A gentle release: dealing with people who might not have the financial ability. 23:50
👉 If you don't like sales, it's probably because you're not prepared. 26:28
📙 What Jennifer took away from Michelle's book: calendar and rescheduling. 32:30
😇 Get people to know you before you get on a call with them. 35:17

Website: https://michellerockwood.com/

Book: https://www.amazon.com/dp/B0BV8R6KFB
Connect with Jennifer: www.jenniferdawncoaching.com

Retreats: www.jenniferdawncoaching.com/our-retreat

Join our Academy: www.jenniferdawnacademy.com