GoNanas - Morgan Lerner on embracing social media platforms & finally going FULL-TIME.
46m
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Back Label Branding
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In this episode, I’m speaking with the very bright and creative co-founder of GoNanas, Morgan Lerner. GoNanas is not your Nana's banana bread. Their product is vegan, gluten-free, top allergen-free, and downright delicious. Morgan started GoNanas in college, with her best friend Annie Slabotsky, and the two have just gone full-time, working on the company and growing GoNanas as a digital brand. I felt like our conversation was really capturing a moment in time for the brand. The COVID-19 pandemic was a big kick in the pants for them... in a good way. After realizing all of their retail partners wouldn’t be ordering their single-serve products for the foreseeable future and customers kept asking where they could get the product, they decided it was time to package and sell a mix! We dig into how creating inventive flavors is a big part of their brand strategy moving forward and how before 2020 is up, they’ll be launching their mixes nationally on Amazon and partnering with Nordstrom’s Rack. We dive into why growing their brand slowly, at first, was key to success in launching their mixes digitally, and Morgan shares her tips for using Instagram and TikTok as tools to grow a community online, do brand research, and foster ambassadors.
Check out GoNanas (and order!) at eatgonanas.com
Connect with GoNanas on Instagram @go_nanas or TikTok @gonanas
SHOW NOTES
Other brands Morgan loves for marketing & branding inspiration:
@smartsweets
@nerdynuts
@nuggs
@drinkolipop
The episode GoNanas - Morgan Lerner on embracing social media platforms & finally going FULL-TIME. from the podcast Back Label Branding has a duration of
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