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Reimagining Retail: How Retail Media Networks Are Using Non-Endemic Ads to Keep Growing and What The Risks Are | May 15, 2024

16m · Behind the Numbers: an EMARKETER Podcast · 15 May 04:01

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-how-retail-media-networks-using-non-endemic-ads-keep-growing-what-risks

© 2024 EMARKETER

Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head toAwin.com/emarketerfor more information.

The episode Reimagining Retail: How Retail Media Networks Are Using Non-Endemic Ads to Keep Growing and What The Risks Are | May 15, 2024 from the podcast Behind the Numbers: an EMARKETER Podcast has a duration of 16:31. It was first published 15 May 04:01. The cover art and the content belong to their respective owners.

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Every Podcast » Behind the Numbers: an EMARKETER Podcast » Reimagining Retail: How Retail Media Networks Are Using Non-Endemic Ads to Keep Growing and What The Risks Are | May 15, 2024