EP322: Reverse Engineering Your Music Business Growth

EP324: 10 Music Marketing Lessons I Wish I Knew Sooner

Lessons in the music industry show up through different paths…some are taught, some are fought through success and failure, and others are caught from experimentation…

In this episode of Creative Juice, Jack and Circa unpack ten music marketing and music business lessons to help shorten the learning curve to success in your creative career! From picking the best music to lead your marketing to brand building, people problems, and capturing viral audiences, there’s a lot of ground to cover from our 8 years of running a music marketing agency.

If you want a leg up that blogs and textbooks can’t give you, let the lessons in this episode point you in the right direction for navigating music marketing and the industry!

DISCOVER:

1. Why Some Music Just Isn't Marketable and How To Select Your Best Music

2. Where Music Videos REALLY Fit Into Your Marketing Strategy

3. Why Social Media Virality Doesn’t Always Equal Easy Monetization

4. How Repetition Is Key In Your Online Marketing

5. Why People Problems And Bad Strategy Go Hand In Hand In Music

6. Why The Belief That Music Is Recession-Proof Is A Myth

7. How The Pareto Principle Applies To Artists

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

EP323: What Musicians Can Learn From Tabloids and Celebrity Gossip

A simple trip to the grocery store today could change the course of your music career. Don't believe it?

In this episode of Creative Juice, Jack and Circa talk all about how musicians need to tap into audience attention online and how tabloids and celebrity gossip can help! Learn why artists struggle to command attention, what terrible copywriting on social media looks like, how to write headlines that capture the attention of your fans, and tips for making your music releases, tours, merch, and content newsworthy!

If you want to stand out online among all the content noise, apply the lessons from this episode to your social media strategy and finally bridge the gap between the attention of strangers and fans!

DISCOVER:

1. Why Many Artists Fail To Grab Attention Online

2. How Terrible Copywriting On Social Media Is Costing You Fans

3. How Tabloids, Reddit and Celebrity Gossip Can Help You Write Amazing Headlines

4. How To Make Your Music Releases Newsworthy

5. Where To Find Inspiration Outside Of Music For Your Copywriting

6. The Difference Between Capturing The Attention Of Fans Vs. Strangers

7. Why Insane Clown Posse Is The "World's Most Hated Band"

8. How To Use True Stories To Create Real Connection With Your Audience

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

EP322: Reverse Engineering Your Music Business Growth

For artists trying to build their music careers by growing and monetizing a fan base, improving the music itself is not always the best starting point...

In this episode of Creative Juice, Jack and Circa discuss how to reverse engineer your music business growth by improving the processes that help you create, capture, and monetize your fans' attention! Learn why only focusing on developing your product might get you stuck at the starting line, how to set achievable goals to release music and content, and to structure offers and promotional cadences based on real fan feedback!

If you want to fine-tune the processes that will actually grow and scale your fan base and your career, the insights from this episode have you covered!

DISCOVER:

1. How Circa Started Indepreneur With Personal Conversations

2. Why Growth Isn't Solely About Creating Better Music

3. How To Set Realistic Goals For Long-term Success

4. How To Use A 9-word Email To Engage Your Audience Effectively

5. How To Build And Reverse Engineer A Promotional Cadence That Fits Your Strategy

6. What Artists Can Learn From Taylor Swift About Maximizing The Value Of A Release

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

EP321: Before You Released Your Next Single

Are you gearing up to release your next single? Don't pick your release date until you maximize your efforts in the stages before, during, and after the launch!

In this episode of Creative Juice, Jack and Circa pick apart the foundations of single releases so that you can plan your waterfall releases to have the biggest impact. Learn about the myth of fast releases, dive deep into what assets and content you should have ready for both pre-release and ongoing marketing efforts, and best practices for distribution and effective pitching to playlists!

Before dropping your next song, let this episode be your checklist with strategies and tips to make it your most successful release yet!

DISCOVER:

1. What Assets And Content You Need For An Impactful Pre-Release And Post-Marketing

2. Best Practices For Distribution And Timing

3. How To Utilize Spotify For Artists For Playlist Pitching

4. What Spotify's Audio Profiling Means For Your Tracks In The Recommendation Engine

5. When To Consider Pre-save Campaigns

6. Why Post-marketing Is The Most Critical Phase Of Your Release Strategy

7. When To Consider Using Paid Traffic To Boost Your Visibility

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

How To Kick Start A Fanbase With Content

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

EP320: Removing The Bottlenecks from Your Music Business

Are bottlenecks in your creative business slowing down your progress? Identifying and removing these barriers can be the key to unlocking your creative output AND fan base growth...

In this special episode of Creative Juice, Jack is joined by Jonah McLean (aka DUX), a lead strategist and coach from our IndieFounder program, to dive into the most common bottlenecks he finds in artists' creative businesses! Learn from Jonah's experience consulting and coaching hundreds of artists and explore the three biggest bottlenecks he's observed in music marketing, from the challenges musicians face after an initial burst of audience growth to the paralysis caused by indecision and overthinking!

If you're stuck in your music career growth and not sure why, this episode covers it all. From simplifying your music business systems to managing your work and failing forward in your marketing, use these tips to get yourself back on track!

DISCOVER:

1. How To Tackle The Three Biggest Bottlenecks Jonah Sees Musicians Face

2. Where Artists Struggle After Initial Audience Growth

3. How To Handle Indecision And Overthinking To Keep Your Projects Moving

4. Why Failure Your Most Powerful Marketing Tool

5. How To Simplify Your Music Business Systems

6. What You Can Learn From Tim Ferriss and A Simple To Do List

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Work With An Indepreneur Coach To Build Your Music Career!

How To Run Your Music Business and NOT Burn Out w/DUX

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!