S3-E9. Brand Loyalty: What does it take to build?

S3-E10. D.I.E.B. Vantage Points on Culture & Influence

Dr. Robert Cialdini speaks about 6 different aspects of Influence: Reciprocity, Authority, Consistency, Consensus, Scarcity & Liking.

How one is influenced in the workplace to be aware of spaces?

This might sound a bit tricky, theoretical, & academic in nature but that's how it influences us while the culture is being established for an organization.

Welcome to Season 3 of Be Empactful Podcast, In this episode, we have Sashi, who is a Gender & Behavioral science professional & Social Scientist with expertise in sectoral research, CSR partnerships, gender, intervention, research, teaching at TISS along with 12+ yrs of experience.

We hear a lot of noise about diverse hiring, women in leadership positions in organizations, LGBTQ is to be made of something which brings in different conversations, biases, influences, thoughts, decisions, and so on.

It's under the broader discussion of D.I.E.&B where #Diversity leads to #Inclusivity to #Equity & creating a sense of #Belonging.

Diversity: We have been exposed to & grown with it in our entire life, which also impacts the ability to perceive and understand, & communicate what is going on. There is a certain privilege of these intersections, bringing in opportunities & exposure. As we come from various regions, belong to various genders, different labeled people, different qualities, thought processes, gender, class, caste, religion, and a lot of intersections keep on affecting us on an everyday basis.

To Inclusivity: What comes to your mind when you hear "good or bad", "right or wrong", "black & white", "male & female", & so on.

These binaries have such a strong impact on our minds that anything that is different becomes a challenge to accept.

LGBTQ - companies focus on hiring, grooming people & making them feel comfortable, they are not marginalized.

When the diversity is respected & heard, move forward together as a collective. That's where we become Inclusive.

Gender is a very marginalized subject and a very important space for addressing the new upcoming trend, "Giving a second chance".

People take a little break after childbearing - being a little mindful about the words we use and the plays we give them, engendering of micro & macro economic policies, have to be some kind of affirmative action for gender to make place for themselves.

Equity is transformational in a way of moving forward. Imagine breaking the bias and everyone getting a fair chance to grow in a professional & personal environment.

Diversity, Inclusivity, & Equity together bring a sense of #Belonging.

Belonging is a long haul & Differences are OK.

In a workplace, the difference to be seen is your strength. Bringing another point of view, How we can gel through it, navigate this minefield & reach our targets & achieve results, & respect each other's differences.

"We belong to a particular culture, we are common in our culture, still, there is some sort of diversity we try to bring out. This aspect also leads to a lot of innovation."

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S3-E9. Brand Loyalty: What does it take to build?

We love the product-We love the service-We love the company

or

We love the company-we love the product or service it produces.

or

something in-between...

All of us at least cherish that one product or service where we will get into a conversation with our friends and acquaintances, share our thoughts, experiences and also defend them in case we believe that the person on the other side is sharing which is not in sync with & that is called word of mouth.

Check out:

Royal Enfield - a brand that was revived from death or near bankruptcy as the owners of the motorcycles connected with its legacy, craved for its experience and look at how the One Ride & Himalayan Odyssey is making its mark.

Lego - We played with lego bricks as kids, and loved & cherished them, the 75 yr old company was bought back to life as it tapped into the community of its fans.

Check out what scientists at CERN did https://home.cern/news/news/experiments/using-lego-study-building-blocks-universe & https://home.cern/news/news/experiments/build-your-own-tiny-lego-lhc

Welcome to Season 3 of the Be Empactful Podcast. In this episode, we have Mr. Abhishek Sagar, AVP Growth at Amura, a MarTech company where we discuss what it takes to build Brand Loyalty.

A sexual awareness brand increased its revenue from Rs. 6 Cr. ARR to Rs. 12 Cr ARR, as they felt connected to the brand and were purchasing the product even if there were alternatives available in the market.

An Electric Vehicle company invested in its vendors, subcontractors & stakeholders who amplified the word of mouth in a way where the end customers started talking about them as they were part of the experience & the loyalty clubs, they attended the one-day workshop along with Try Before You Buy programs.

A retail brand from the Middle East, Phygital - Physical + Digital aspect, the experience was unified that customer acquisition on e-commerce platform through anchor cohorts of products.

All these and some more examples with the takeaways:

- Brand Loyalty is different from repeated buying - Check why they are buying; is it just cheaper or they are loyal to the brand - Brand Loyalty is earned and it drives long-term revenues for the companies.

- Build Brand Loyalty, one single communication across all the platforms, that ties back to goal original memberships, communication videos & formats, core things that people remember when they are not seeing ads of these brands.

- Word of Mouth is a free advertisement tool, why not build a community of fans purposefully, everybody contributing to the growth flight.

Our listeners who want to connect with Abhishek & Amura Tech, check out the website: https://www.amuratech.com/

Abhishek's LinkedIn: http://linkedin.com/in/abhishek-sagar-96660826

So,  let us know what you think leadership is all about and how easy or difficult is it to be a Leader in the business world. Reach out to us if you want to discuss, just share a thought or even a cup of coffee.

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S3-E8. Adapt to Transform: Leadership influencing Culture & Action

Leaders who adapt themselves to this generation of people joining an organization are in a better position to engage with them, groom them & lead the growth of the organization.

Welcome to Season 3 of Be Empactful Podcast, In this episode, we have Mr. Ravishankar, CEO @ Ceresta BC, and Business Director, Oil & Gas, Alethe Labs, where we discuss the role of leaders in this dynamic business environment, where a leader has to adapt to the changing pace of technology, changing pace of people, expectations of people, background, qualifications & exposure of people.

Also, in this dynamic business environment, there are collaborations, mergers & acquisitions, roles of communication, and so on...

Ravi graduated from IIM, Ahmedabad in 1987, and over the three decades been in the Oil & Gas industry which is considered a traditional industry compared to the new-age industry such as IT & ITES, although now every industry is using CRM & ERP and there's a pressing need to adapt these to stay relevant & competitive in this dynamic environment.

According to Ravi, in the first two decades of his career, the change was slow and in the last decade, things have transformed very fast. In this challenging business environment, leaders who adapt themselves are in a better position to engage, groom, & lead the growth of the organization with the new-age talent to make the best use of talent and resources.

Companies that have managed risks both planned and unforeseen, well & known for their efficiency & optimal use of their resource, leveraged the technology to the fullest extent possible, these are companies have survived during this period whereas others after a couple of months into the pandemic were on the verge of shutting down & out from the business.

Mergers and Acquisitions have become common in the post-pandemic stage where resource optimization is something that is at the fulcrum of all acquisitions.

There will be natural shake-ups that would take place with the major agenda of a leader is to clearly communicate the decisions to make the people prepared for smooth transitions.

The hierarchy has to embrace these changes and complete transformation in the functioning of the organization.

Key Takeaways:

Create more leaders and not more followers - for percolation to trickle down to the last person in the team.

Enable Decision Making - By delegating the authority.

Enable more involvement of everyone in the decision-making process.

Ensure Learning & Knowledge on a continuous basis.

Communication is very important, especially during challenging times. Right communication keeps the team working together.

Community is about people with diverse backgrounds coming together for a cause and once it is mission-led - Everybody unites under one flag. Led by a leader creating the next rung of leaders.

For our listeners who wish to connect with Ravi, check out:

LinkedIn: https://www.linkedin.com/in/ravishankar-sundaresan-89b6562a

So, let us know what you think the strategy is all about and how easy or difficult is it to be a Leader in the business world. Reach out to us if you want to discuss, just share a thought or even a cup of coffee.

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S3-B1. What’s the ROI of strategy ?

A couple of Days Ago YC wrote to its startup founders that the economic environment is going to be challenging in the coming months. You will have to increase the time horizon, if you are raising funds, you will have to wait for more time for clients to pay up once the work is done. It's going to be tough.

Now, it's all the more important for founders to rethink their #strategy in the new environment where resources are constrained & stakeholders are demanding accountability for survival.

Welcome to the Season 3 of Be Empactful podcast bonus episode, we are releasing this episode early so that everyone can make sense of what's going on in the business environment & plan for it.

One of the frequently asked questions by our prospective clients was: If we invest in strategy right now? How soon will we get our returns?

We now have a tentative model and a case study to share.

While working on a Marketing Strategy consulting with our paid client who is an 8-member strong team working remotely with an ambition to grow big?

What we figured out is that it is a challenging task to go through the strategy sessions, as the questions are deep, intense, and mindblowing that you have to literally work your brain muscles.

The stakeholders were asking for accountability and getting them to the sessions acted as a force multiplier as different perspectives were addressed.

With the 4-KYC framework report being ready?

We have told them to share it with their team members, use the insights from it to reach out to bigger clients on scale, and figure out a way to get them to do some community projects together to impact the industry building relationships to grow further.

ROI - Return on Investment of Strategy is nothing if you don't implement it and the culture change starts from the TOP.

Share the goal - Build the Roadmap - Finetune & navigate the journey with a simple thumb rule.

If the investment in (Strategy + Execution) is Rs. x/month for 12 months, Then the revenue should be anywhere between 24x to 12x at the end of the year.

It's a challenge & Are you up for it?

So, let us know what you think the strategy is all about and how easy or difficult is it to be a Leader in the business world. Reach out to us if you want to discuss, just share a thought or even a cup of coffee.

Follow our LinkedIn Page: https://www.linkedin.com/company/be-empactful-podcast/

Join our Facebook Community at: https://facebook.com/beempactful

Follow us on Instagram: https://instagram.com/beempactful

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S3-B1. What’s the ROI of strategy ?

A couple of Days Ago YC wrote to its startup founders that the economic environment is going to be challenging in the coming months. You will have to increase the time horizon, if you are raising funds, you will have to wait for more time for clients to pay up once the work is done. It's going to be tough.

Now, it's all the more important for founders to rethink their #strategy in the new environment where resources are constrained & stakeholders are demanding accountability for survival.

Welcome to the Season 3 of Be Empactful podcast bonus episode, we are releasing this episode early so that everyone can make sense of what's going on in the business environment & plan for it.

One of the frequently asked questions by our prospective clients was: If we invest in strategy right now? How soon will we get our returns?

We now have a tentative model and a case study to share.

While working on a Marketing Strategy consulting with our paid client who is an 8-member strong team working remotely with an ambition to grow big?

What we figured out is that it is a challenging task to go through the strategy sessions, as the questions are deep, intense, and mindblowing that you have to literally work your brain muscles.

The stakeholders were asking for accountability and getting them to the sessions acted as a force multiplier as different perspectives were addressed.

With the 4-KYC framework report being ready?

We have told them to share it with their team members, use the insights from it to reach out to bigger clients on scale, and figure out a way to get them to do some community projects together to impact the industry building relationships to grow further.

ROI - Return on Investment of Strategy is nothing if you don't implement it and the culture change starts from the TOP.

Share the goal - Build the Roadmap - Finetune & navigate the journey with a simple thumb rule.

If the investment in (Strategy + Execution) is Rs. x/month for 12 months, Then the revenue should be anywhere between 24x to 12x at the end of the year.

It's a challenge & Are you up for it?

So, let us know what you think the strategy is all about and how easy or difficult is it to be a Leader in the business world. Reach out to us if you want to discuss, just share a thought or even a cup of coffee.

Follow our LinkedIn Page: https://www.linkedin.com/company/be-empactful-podcast/

Join our Facebook Community at: https://facebook.com/beempactful

Follow us on Instagram: https://instagram.com/beempactful

--- Send in a voice message: https://anchor.fm/be-empactful/message