S2: Building Her Brand Through Podcasting

S2: Helping Farmers Grow Their Business Through Podcasting

If there's one thing after my own heart, it's helping farmers. I grew up watching Mother Nature be the bearer of bad news time and time again, and seeing my dad learn how to navigate so many issues that were simply out of his control.

However, even with a career that has the odds greatly stacked against you, many persevere and succeed, and one of the reasons they succeed is because of the help of people like Michael Kilpatrick.

Michael is the host of the Thriving Farmer's podcast, and helps farmers marry the worlds of farming and business, so they can build a career and a life that they love through farming.

In this episode of Branding Podcast Secrets, Michael talks about his podcast, how he's grown such a large following, how he utilizes it to grow other parts of his business, and why taking a stand can help the growth of your podcast.

To listen to his podcast visit: https://www.thrivingfarmerpodcast.com/.

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

S2: Building Her Brand Through Podcasting

The journey to creating a podcast is very rarely straight, and Kris Dovbniak is the perfect example of someone who found her voice while building a business and a podcast. Kris is the founder of Health Balanced Mama and host of the Healthy Balanced Mama Podcast. She's a Culinary Nutritionist, certified intuitive eating counselor, classically trained chef, and mom of two.

In this episode of Branded Podcast Secrets, Kris shares her podcasting journey, and why she decided to embark on this medium for her business. Plus she talks about why it's been such a blessing and her secrets to marketing it.

To learn more about Kris, visit: https://www.healthymamakris.com/

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

The Secrets To Building a Niche Podcast

When your child is diagnosed with a hearing impairment it can be a huge change to your world. Yes, the doctors are there to inform you of all of the technical aspects, but what about all of the other life moments? What about hearing from other parents who are going through what you’re going? How about the true stories of what you can expect?

Well, after helping patients on a one-on-one basis, Dr. Lilach Saperstein started to see the same questions over and over again, and saw a need to help parents beyond the typical clinical work and help down a path of a new world they would be entering.

Since then, her podcast, All About Audiology, has seen huge success and has led her down an entirely new business path. 

In this episode, Dr. Saperstein discusses how she’s grown her podcast through relationships in Instagram, how she’s used controversial topics to help set herself apart, and what’s next for her growing business.

You can find out more and listen to her podcast at: https://allaboutaudiology.com/

Dr. Lilach Saperstein is an audiologist and parent educator working with families of deaf and hard of hearing children to integrate their emotional journey with information and resources. Dr. Saperstein is the host of the All About Audiology podcast, which has been downloaded over 50,000 times, offering personal interviews related to audiology, communication, parenting, connection and advocacy. She received her doctorate of audiology from the CUNY Graduate Center in New York in 2017. She is also an instructor at Touro College. Dr. Saperstein lives in Israel, where she and her husband are raising three bilingual daughters.

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

Why Your Podcast Needs a Website Plus Tips for Creating Great Content

You have this amazing podcast, but you're relying solely on the podcast directories to promote it and get discovered. To put it lightly, you're making a very big mistake.

Today I'm joined by Jessica Freeman, host of the Work Your Wellness Biz. Jessica focuses primarily with wellness industry experts to build an online presence that stands out and gets clients. In this episode of Branded Podcast Secrets, not only are we talking about her specific podcast, but we're also talking about her expertise, websites, and why it's so important for podcasters to make sure they have a home for their content.

We also talk about how she's repurposing content, and how she has pivoted since starting her podcast over 160 episodes ago. She also gives some great tips on Pinterest and how to use that platform to gain followers.

To find out more about Jessica, visit: https://jesscreatives.com/.

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

Does Going Viral on Instagram Boost Your Podcast?

It's the social media dream, to have your post/reel be viewed by millions of users. However, does that viral video actually help boost your download numbers?

Pamela Crane, host of the Yoga Pro Podcast, and owner of Interoceptive Performance. She focuses on helping Yoga Professionals get comfortable in front of the camera. Pamela uses podcasting to help boost her brand, and has found it's a great way to get client referrals.

Pamela has also utilized Instagram to help build her brand, and even had one of her reels go viral. We talked about how reels has been an important part of helping her grow, but why going viral may not be the end all, be all you think it will be for downloads and growth. It's all about helping you understand your client and connecting with them.

You can connect with Pamela at:

www.interoceptiveperformance.com

www.facebook.com/interoceptiveperformance

www.instagram.com/interoceptiveperformance

www.youtube.com/interoceptiveperformance 

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30