Red Oak Realty CEO Vanessa Bergmark Discusses Conferences, Brokerage Content, and In-House Video

37m · Brokerage Insider · 22 Nov 13:00

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TRANSCRIPT:

Hi everyone. And welcome to another episode of brokerage insider. This is the podcast where we interview the leaders in real estate and real estate technology. My name is Britt Chester, and I'm the host of today's episode. I'm also the director of client success here at Tribus. We're one of the largest independent prop tech companies in real estate and provider of custom brokerage technology to small, medium, and large brokerages all over.

And today on the show, we're going to be talking with red Oak Realty, CEO and owner, Vanessa Bergmark. But that's a thanks for joining us. Thanks for having me. That's I'm really excited to jump right into this. I know you and I have worked a little bit together in the. Today, we actually get to kind of talk about where we are in the industry where red Oak is positioned in a lot of other exciting things.

I think the first thing I kind of want to talk about is Inman connect, where you and I also just kind of met in person for the first time. I love to hear kind of your thoughts on the conference and as we're returning to conferences, kind of what that's like. So if you wouldn't mind let's, let's start with the panels you were on, what you talked about and kind of your thoughts around.

Well, I think it's funny that we've worked with each other probably for about two years. And I spoke to you quite often in your former position and had never met with you in person. And I think that's the great part about it. And then connect is the, the meeting people in real life, right? So we know them in the social and digital media world.

We've known them, you know, you were in Colorado and we were working on projects and PR together, but I never really met you in person. The relationship is it goes up a notch and the network goes up a notch when you actually have that human interaction. So that's something that I've always gotten from connect.

I've been there going there for probably, oh God, I think it's gotta be at least 12 years and at least 10 years of, of doing panels and, and, you know, being on stage and being in those conferences and, and, and engaging with the audience and coming up with content. So do I think it's going to stay the same?

Well, interestingly enough, I thought the format I've been to a couple of conferences since. I guess the pandemics are technically over, but since we, you know, got out of lockdown and I think what's interesting is they feel very much the same. You know, we're wearing masks, we've got some social distancing and some weird plexiglass and things like that.

But on a whole, I don't think the content has changed too much. And I don't think. The, the values that you're taking away from the conferences has really changed. So I have, I was actually surprised to see that it was very much the same as it had been pre pandemic. I think the bigger question is how will they change moving forward?

To me, the content at, at all of these events has been somewhat secondary to the relationships that are formed. You know, after the content has been shared and spread and, you know, th th the dinners or the grabbing drinks, or the meeting up in the hallway, all those things are really aware of the. Is built.

And I think that in my own career and within my own brokerage, I can say so many of my very strong relationships have come from the halls of those conferences in connecting. How do you think the content could change? One of the things, and one of the things I really had as a takeaway was we kind of have an opportunity to maybe explore new ground within the content.

And so you know, in the past, you know, everything has been focused on real estate and it's been focused in marketing. And I think the keynote speakers are all. That's...

The episode Red Oak Realty CEO Vanessa Bergmark Discusses Conferences, Brokerage Content, and In-House Video from the podcast Brokerage Insider has a duration of 37:57. It was first published 22 Nov 13:00. The cover art and the content belong to their respective owners.