Click On This Ep. 3: Facebook Ads - w/ Lachlan Kirkwood & Zoe Sheppard
30m
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Click On This
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Hi everyone! Thanks for listening to RedEx Digital's brand new podcast! Click On This is a podcast where experts in the field of digital marketing help businesses and individuals to understand different concepts and strategies in this ever-changing online industry.
Today's episode is about a topic we all know, see and love (sometimes) - Facebook Ads. Lachlan Kirkwood is our digital expert in this field, and today he'll be tackling such issues as:
- What's the difference between a boosted post, a promoted post, and a paid ad? When should you use each one?
- How can I measure how well my ads are doing? Engagement? CPC? Views? Conversions?
- Speaking of, how do I drive more conversions from my Facebook ads?
- Facebook and my target market: how do I get it as accurate as possible?
- Don't I need thousands of followers before I can attract attention on Facebook?
Listen on to find out the answers to all these questions and more!
Follow us on social media as @redexdigital on Facebook, LinkedIn, Instagram and Twitter and check out our website - https://www.redexdigital.com/
The episode Click On This Ep. 3: Facebook Ads - w/ Lachlan Kirkwood & Zoe Sheppard from the podcast Click On This has a duration of
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More episodes from Click On This
Click On This Ep. 3: Facebook Ads - w/ Lachlan Kirkwood & Zoe Sheppard
Hi everyone! Thanks for listening to RedEx Digital's brand new podcast! Click On This is a podcast where experts in the field of digital marketing help businesses and individuals to understand different concepts and strategies in this ever-changing online industry.
Today's episode is about a topic we all know, see and love (sometimes) - Facebook Ads. Lachlan Kirkwood is our digital expert in this field, and today he'll be tackling such issues as:
- What's the difference between a boosted post, a promoted post, and a paid ad? When should you use each one?
- How can I measure how well my ads are doing? Engagement? CPC? Views? Conversions?
- Speaking of, how do I drive more conversions from my Facebook ads?
- Facebook and my target market: how do I get it as accurate as possible?
- Don't I need thousands of followers before I can attract attention on Facebook?
Listen on to find out the answers to all these questions and more!
Follow us on social media as @redexdigital on Facebook, LinkedIn, Instagram and Twitter and check out our website - https://www.redexdigital.com/
Click On This Ep. 2: Google My Business - w/ Lachlan Kirkwood, Luke Chapman & Zoe Sheppard
Hi everyone! Thanks for listening to RedEx Digital's brand new podcast! Click On This is a podcast where experts in the field of digital marketing help businesses and individuals to understand different concepts and strategies in this ever-changing online industry.
Today's episode is about Google My Business, which you probably know of if you're a business owner yourself. As Lachlan Kirkwood says in the episode "It's a tool you should be using every single day if you are a local business to drive as much traffic and potential users to your website."
Listen on to find out more!
Sources cited in the pod:
- https://www.google.com/maps/reserve/partners
Click On This Ep. 1: Social Proof - w/ Luke Chapman and Zoe Sheppard
Hi everyone! Thanks for listening to RedEx Digital's first ever podcast episode! Click On This is a podcast where experts in the field of digital marketing help businesses and individuals to understand different concepts and strategies in this ever-changing online industry.
Today's episode is about the concept of Social Proof, which you may or may not have heard of before. It's Google reviews, it's Amazon star ratings, it's all your online friends drinking that one kind of mineral water and you just can't wrap your head around why it's so popular.
Listen on to find out more!
Sources cited in the pod:
- https://consumerist.com/2015/06/03/nearly-70-of-consumers-rely-on-online-reviews-before-making-a-purchase/
- https://www.ncbi.nlm.nih.gov/pubmed/22869334