How To Name And Brand Your Product (Episode #140)
16m
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Coffee Break Blogging
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When it comes to giving your product a name, this is something you want to put some thought into and not just "shoot from the hip".
I've had some real doosies for product names. My first product was called "3 Day Money"... which is probably my worst product name of all time. But, even the Blog Monetization Lab itself used to be called "Inner Circle"... then the "VIP". :D
What is wrong with these names?
Well, in this episode, I boil it down to 3 things to keep in mind with your product names:
- Brand-ability
- Communicating the benefit
- Avoiding Confusions
I explain each of these in this episode. I also talk about the exercise you should go through to arrive at an awesome product name. Lastly, I discuss 3 specific followup tasks you should do, both while considering a name, as well as after you've chosen one.
Don't take the name of your product lightly. This episode of Coffee Break can help you avoid problems down the road in your marketing.
So let us go in and get into our topic of today...
We have already talked about it in several episodes of the show; the process of creating a product. We talked about that in a few different episodes here. Again, you can go view the archives and go back and find that.
But we need to talk about naming the product, as well, because what you call the product is an important part of the marketing of the product and it then has something to do with selling it. So we need to discuss how we name it. Do we just name some summary type of title that just kind of says what it is about or do we need to think about some other considerations there? At the end of the day, your product name needs to serve as a brand name for that product. The name of your product needs to be something that can stand alone. It does not mean that it needs to go out and be on a whole separate website or it needs to stand alone from you, but it needs to be able to exist as a brand unto itself.
To show you some examples of kind of how I have screwed this up in the past; because I am not going to sit here and tell you that product naming has always been my thing, even to this day this is something that I struggle with. Now, it certainly helps that today, my main offer with my business is the Blog Monetization Lab. So, right now, I only really have one central product and it is fairly well named, actually. But I want to give you a little bit of background into some of the stuff that I kind of pulled in the past and you can kind of see what I am talking about here.
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Lack of Tech Skills?
Sometimes we do have constraints that bump right up against our lack of skills.
Common for many in this business is lack of technical skills. And this is often coupled with the habit of comparing yourself to others where you see other good looking blogs and you try like hell to make your own look that good despite not having the skillset to do it.
You have two options here:
- Do it by yourself.
- Hire somebody to do it.
Now, going the “do it yourself” route is a viable option for some, but I see some people basically grinding their entire progress to a halt over it.
In the “real world”, you hire people all the time. You probably hire somebody to fix your car, or to do major repair work around the house. You hire them because they’re the expert and you want the result quickly.
So, WHY is it that we lose this perspective when it comes to the Internet?
Shiny Objects
In our last issue, we met Bob. Bob set out to start up his own online business, but ended up drowning in information and left himself overwhelmed and confused on what to do next.
And when we left Bob last time, I talked about how Bob needed structure and order… and he needed to implement “just in time learning”. He needed self-imposed tunnel vision in order to weed out any incoming information that took him off his goal or simply was talking about something which isn’t yet relevant to Bob.
Let me give you a classic example…
Let’s say our friend Bob here has a niche in mind. He’s even started his site up for it. He’s written a few blog posts, perhaps. But, his email list is still practically non-existent and he has yet to make his first buck online. So, Bob is still in the early phases here.
But, Bob is subscribed to some “guru” who is pretty big into podcasting. Bob listens to that podcast. Loves it, in fact. The host of that podcast even publishes income reports and Bob finds it motivational. So, the “guru” launches a course all about podcasting. And it sounds freakin’ awesome to Bob.
But, let’s back up here. And let’s talk a little sense into Bob, shall we?
Information Overload & Confusion
Information overload and overwhelm are two of the biggest constraints to people looking to build their online business. But, here’s the rub…
Most people are doing it to themselves voluntarily!
Let’s look at a typical person who is trying to start and grow an online business. Let’s call him Bob.
So, Bob wants this. He has visions of making enough money online so that he can walk out of his day job. He is under no illusions that it will be an overnight thing. He knows it will take a lot of work.
But, Bob needs to figure out what to do. So, he goes out and starts searching for and reading various articles and “gurus” in the world of online business. He subscribes to several email lists. He puts a bunch of RSS feeds into his phone so he can keep track of different sites. He registers for some webinars.
But, Bob is confused. He feels like he is understanding the theory behind things. He can start to use some of the terminology from the world of online marketing. But, he’s still personally confused on what HE should be doing.
He tries to solve it by buying a few courses. Being on all these peoples’ lists, he sees things for sale. They look awesome. Certainly, the ad copy on those pages makes each of those things seem like the best thing ever. So, he picks up a few.
He also picks up some tools. He picks up a couple WordPress plug-ins and some online services. Every time he buys one of those things, he feels like he did something concrete to grow his business. But, there’s still this nagging feeling…
He’s still confused. He’s still feeling overwhelmed.
Weekly Update - Thanksgiving Edition!
For #ASKBMA this week, I'm talking about what to do when you've been blogging for awhile, but it isn't working. Carl is in the personal development niche and is having a problem figuring out his unique selling proposition (USP).
Also on the agenda...
- Black Friday 2018
- The latest on The Daily
- An update on the Coffee Break Blogging podcast.
- What's new inside THE LAB
Quick Links:
- BLACK FRIDAY - http://www.blogmarketingacademy.com/blackfriday/
- THE DAILY - http://www.blogmarketingacademy.com/daily/
- PODCAST - http://www.coffeebreakblogging.com
- THE LAB - http://www.blogmarketingacademy.com/lab/
- ASK BMA - http://www.blogmarketingacademy.com/ask/
That's our weekly update for 11/21/2018. See ya next week! And Happy Thanksgiving!
The Painter Of Your Own Life
When we focus on what we don’t have, it will often lead to more of that. See…
You get what you validate. And, when you validate your shortcomings by focusing on them, you’ll just magnify them.
I’m about to get a little “woo woo” on you here, but I personally believe this…
As beings, we imbue the world around us with energy. It is like we’re literally painting our environment with energy. That energy can either be positive or negative. And that “painting” is driven by our attention.
Not only that, when we give something our attention, we’re also giving it power. We’re validating it. We’re imbuing energy into it, merely by focusing our spiritual energy on it.
That energy has a quality to it, however. It can either be positive or negative.
There are those people who, when they put their attention on things, things tend to go right. There are also some people who tend to screw up anything they get involved with. There are lot of different scenarios here, but all of it is summarized by simply saying that we imbue things with energy and that the nature of that energy has a lot to do with the effects.
Positivity or negativity toward things is a learned skill. You might have a natural tendency toward one or the other, but you have control over it. You can train yourself to be more of an optimist by taking time each day to list one or more things you are grateful for.
Being grateful is literally injecting beauty into the world.
One might not think of gratitude as imbuing their world with positive energy. Many think of it as merely “being thankful for” something. But, it is so much more than that.
It is something to strive for.
And something to be aware of the next time you find yourself being rather negative about your own situation. When you’re doing that, ask yourself…
What reality are you postulating for yourself right then?