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Interview with Mike Davis, founder of GTM Guides

45m · Anablock Podcast · 04 Aug 08:12

The newest guest on our podcast is Mike Davis, founder of GTM Guides. If you’re wondering what GTM means, it’s short for Go-To-Market. Their job is to help ISVs successfully navigate the Salesforce ecosystem. Mike has worked within this ecosystem for over a decade and gained impeccable knowledge of how it functions. As a natural leader, he strives for excellence, doing his best and achieving results. That’s why he has spent most of his career as a sales and alliances leader. Join our podcast to get inspired and learn more about the Salesforce ecosystem and how to crack it!

 

For those in a rush... 00:51 Introduction of Mike and his business 3:03 Beginnings of Mike’s carrier 5:27 TaskRay 10:47 Day-to-day role of a sales leader 13:39 Interacting with the Salesforce side 16:50 What makes his team different? 18:42 Best way to test TaskRay 20:00 GTM Guides 21:20 Four pillars of ISVs going to the market on the Salesforce ecosystem 26:50 Interesting analytics 28:40 AppExchange Marketing Program 31:20 Two models of GTM Guides 33:45 Cooperation of companies with GTM Guides 36:08 The words of wisdom 38:20 Number of published apps on AppExchange 40:00 The Business Builders program 40:40 Salesforce Accelerate 41:36 Salesforce Ventures 43:48 Reaching out to Mike We got you intrigued? Share your feedback with us in the comment section! You don’t want to miss the next episode? Subscribe to our newsletter and be one of the first to hear what’s new.

The episode Interview with Mike Davis, founder of GTM Guides from the podcast Anablock Podcast has a duration of 45:25. It was first published 04 Aug 08:12. The cover art and the content belong to their respective owners.

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