Business & Marketing Podcast cover logo

Marketing Using Education

21m · Business & Marketing Podcast · 18 Feb 19:18

The Baxter Group has been in business for over 30 years.  Starting as an asbestos abatement company, in 2010 they started expanding into other services such as the removal of mold, lead and other indoor contaminants. 

 

Their marketing strategy focuses on informing the public about their Breathe Health Initiative, which educates people about what is in the air they are breathing.  This campaign, while informative also establishes Baxter Group as an authority in the industry and if someone needs their service, they already are educated and know who to call.

 

Get the free ebook by visiting: https://baxtergroupinc.com/healthy/

 

This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

The episode Marketing Using Education from the podcast Business & Marketing Podcast has a duration of 21:05. It was first published 18 Feb 19:18. The cover art and the content belong to their respective owners.

More episodes from Business & Marketing Podcast

Improving Visibility With Information Technology

In this podcast, we talk with Nik Levenberg, Founder of Forage Insights. https://forageinsights.com

We talk with him about his experience in business operations and how to integrate that within technology.  Nik shares how medium-sized businesses can leverage effective processes combined with IT automation to provide a real-time snapshot of the business while keeping everything in order.

HiView Solutions Talking about Google Cloud

In this podcast we are visited by Miles Hischier and Narjit Patel of HiView Solutions.  They are a trusted partner for Google Cloud services and solutions, trusted by many industry leaders. 

Partner with HiView to receive licenses, migration services, and ongoing support for Google Workspace, Google Cloud Platform (GCP), Google Voice, and more.  Visit them online at https://hiviewsolutions.com/

 

This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

Side Hustle to a Rapidly Growing Business

In this episode, we talk to Heather Miller, one of the co-owners of Everything Under the Sun Renovations.  What started as a side business for her husband turned into a rapidly growing business in just six months.  Heather and her husband both went full-time in the business and its be an upward trend from there.

 

We talk about making side businesses our full-time job, challenges with hiring talent, and the general struggles entrepreneurs face.

 

This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

Managing a Successful Roofing and Renovation Business

In this podcast we have a great conversation with David from Wood Street Builders.  We cover a lot of topics including the importance of strategically growing a crew, having sales people who are not paid strictly on commission, and most importantly, how to manage and set customer expectations.  All of this leads to a thriving business with strong customer relationships to last a lifetime.

 

This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

Knowledge Software for Lawyers

Great conversation about starting a business in the application development space.  We talk with Horace Wu of Syntheia about his journey from being a lawyer to an entrepreneur in a web based software company.  

 

We talk about growing from our failure or stumbling blocks, in addition to how we can keep growing from our successes.

Every Podcast » Business & Marketing Podcast » Marketing Using Education