The Business of Sports

True Stories: Marketing for Small Business | Pete Steege

Club E is joined by Pete Steege once again to discuss marketing for a small business. 

In this episode, Pete shows the listeners what marketing is on a small scale. What is your company's story? How do you convince investors and customers to choose your company? How do you put your personal touch on your business? Pete Steege and Rick Brimacomb have the answer to these questions.

 Timestamps:

 0:00 Intro

2:16 Pete's Experience 

4:55 What is a True Story? 

7:17 Why is a True Story important? 

9:29 How does a Company Develop its True Story? 

12:07 Building a Story Brand - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 

13:30 How to take a True Story into Marketing? 

15:43 What are the Implications of a True Story beyond Marketing? 

18:03 Examples of using a True Stories. 

24:11 A Lesson Pete has Learned through doing Business. 

26:37 Key Takeaway 

Pete Steege (“Steggy”) 

B2B Clarity 

[email protected] 

B2bclaritymarketing.com 

LinkedIn: https://www.linkedin.com/in/petesteege/ 

Pete Steege is the Founder and President of B2B Clarity, helping B2B businesses without a marketing leader succeed. Pete has over 30 years of marketing experience with a wide range of B2B technology and manufacturing businesses. Pete is a proven B2B marketing strategist and industry-recognized content leader that can help you untangle your marketing effort and get it working to grow revenue. 

Rick Brimacomb 

https://www.linkedin.com/in/rickbrimacomb/ 

clube.com 

For Business Consulting: https://brimacomb.com/ 

Mr. Brimacomb began advising and investing in early-stage and emerging companies as a venture capitalist in 1991. Prior to that time, he covered and worked with early-stage companies as a research analyst and investment banker. For over two decades, Mr. Brimacomb has helped numerous companies develop into “investment grade” opportunities, attract funding and create shareholder value.

Initial ESOP Transactions: Valuation, Legal and Financing Considerations | MNCEO

This event will provide you with practical knowledge of how to become a partner for companies looking to finance an ESOP transaction.

Learn how financing an initial ESOP can benefit the lenders by being in a good position to maintain an annuity of lending opportunities in the future. This will include a walk-through of governance (valuation, legal, trustees, etc.)

About Sue: 
As the founding executive director of the Minnesota Center for Employee Ownership, a nonprofit 501c3 organization created in 2020 to serve as a free and unbiased hub for education and resources on all forms of employee ownership, Sue has successfully introduced the growing nonprofit organization to more than 500 business owners and their advisors throughout Minnesota.
Prior to joining MNCEO, Sue served as the executive director of the Minnesota/Dakotas Chapter of The ESOP Association for 30 years.  

About Hillary: 
Hillary Hughes joined Prairie Capital Advisors in 2011 and is a shareholder in the firm. She provides strategic insights to assist business owners and boards of directors to address long-term ownership transaction goals. Hillary has been highly involved in the structuring and valuation related to employee stock ownership plans (ESOPs) on behalf of ESOP Trustees as well as business owners. Hillary provides financial advisory services to clients ranging from small family-owned businesses to large multi-national conglomerates. She specializes in the valuation of businesses and business interests for purposes of mergers and acquisitions (M&A), ESOPs, gift and estate planning and strategic planning. Hillary is also instrumental in developing Prairie’s trust-side ESOP practice.

About Jeff: 
Jeff Cairns, a partner at Stinson LLP,  advises employers and administrators on ERISA and employee benefit matters, including qualified and nonqualified pension and profit sharing plans, ESOPs, welfare and fringe benefit plans. Jeff, who is a certified public accountant, also provides tax and compensation planning advice for owners of closely held businesses and for executives of public and private companies. Jeff is a frequent lecturer for Minnesota Continuing Legal Education and other legal education programs and a regular contributor to the firm's Benefits Notes blog.

About Brock: 
Brock is Managing Director and part of the National Commercial Banking team, and has been with CIBC for roughly 5 years.  Brock has a portfolio of existing clients and is responsible for the day-to-day portfolio and relationship management of those clients, in addition to business development responsibilities for the MN, ND and SD markets including heading up the ESOP banking efforts for CIBC in those markets.  Previously Brock was with US Bank for 13 years, and also was the VP of a 100% employee-owned regional industrial supply distribution company directly prior to his time at CIBC.


Contact Information: 
[email protected] - Sue Crockett
[email protected] - Hillary Hughes
[email protected] - Jeff Cairns
[email protected] - Brock Peterson

The Business of Sports

Club E was joined by Patrick Klinger, Founder & CEO of Agile Marketing Partners to discuss The Business of Sports. 

Spectator sports must adapt to stay relevant and engaging to individuals and businesses who have more entertainment options than ever before.  We’ll discuss lack of interest in traditional sports by Generation Z, cord-cutting and sports betting among other topics.

Learning Objectives: 
How the business of sports is adapting
How companies can effectively use sports marketing

About Patrick: 

Patrick Klinger is an award-winning, nationally respected and accomplished marketing expert acclaimed for delivering ingenuity and results. His creative approach and relationship-building skills have garnered him a reputation as an innovator with integrity.  Prior to establishing Agile Marketing Partners, Patrick spent 14 seasons as vice-president of marketing for the Minnesota Twins where he helped lead the ballclub to all-time attendance records and earned a reputation for developing trend-setting programs. 

Patrick's Contact Information: 
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/patrick-klinger/
YouTube: https://www.youtube.com/channel/UCSrxHIK_3JIwxZ1KjP2Zw5w
Website: www.agilemarketingco.com

The Stockdale Paradox: Overcoming Adversity in Your Business

Club E was joined by Jeff Redmon, Founder and CEO of Breakthrough Impact Group.

We all have brutal truths in our business that we cannot control.  Does Covid come to mind?  Learn how Adm. James Stockdale dealt with adversity he could not control.

“You must never confuse faith that you will prevail in the end—which you can never afford to lose—with the discipline to confront the most brutal facts of your current reality, whatever they might be.” Adm. James Stockdale

Jeff Redmon contributes to his clients living lives they love. He helps his clients safely achieve their business goals by leveraging his knowledge, experience, and networks to each client’s advantage. Jeff is a trusted advisor to business owners and he challenges them to bring clarity to their vision, strategies, and execution. Jeff is a senior certified Gravitas Impact Premium Coach. Jeff serves as one of their core advisors mentoring coaches worldwide; a valued contributor to their programs and content for the Gravitas global ecosystem.

• Jeff Redmon
• Breakthrough Impact Group 
• [email protected]
• https://minnbig.com/
• https://www.facebook.com/MinnBiG
• https://www.linkedin.com/company/minnbig
• https://www.instagram.com/minnbig/
• https://twitter.com/MinnBig

2020s versus 1920s

The disruption of the 1920s transformed every aspect of American life – transportation, finance, communities, social structures, expectation of government, science, medicine, religion, and consumer culture. Today, 100 years later, we see the same forces at play. What can we learn from the 1920s that will help us succeed in the 2020s?

Learning Objectives: 
1. Understand the similarities (and differences) between the disruption of the 1920s and what we’re facing today as we begin the 2020s.
2. Spot opportunities in today’s era of disruption based on the successes and failures of 1920s innovators and startups.
3. Hone your leadership skills by learning from the most successful examples of that era.

About Jason: 

In a career that spans more than 25 years, Jason Voiovich has launched hundreds of new products – everything from medical devices, to virtual healthcare systems, to non-dairy consumer cheese, to next-generation alternatives to the dreaded “cone of shame” for pets, to sex aides for cows (really!). He’s a graduate of both the University of Wisconsin and the University of Minnesota, and he has completed post-graduate studies at the MIT Sloan School of Management. His formal training has been invaluable, but he credits his true success to growing up in a family of artists, immigrants, and entrepreneurs. They taught him how to carefully observe the world, see patterns before others notice them, and use those insights to create new innovations. History is Jason’s favorite way to observe the world. He believes the people from the past have plenty to teach us about the challenges and opportunities we face today.

Contact Information:

Email: [email protected]
Website: https://marketerinchief.com/
LinkedIn: https://www.linkedin.com/in/jasonvoiovich/
Twitter (Jason): https://twitter.com/jasontvoiovich
Twitter (Book): https://twitter.com/MarketerInChief
YouTube (Book): https://www.youtube.com/channel/UCcYrBt2dEAxGVFAjZHhBIww
Innovation Blog: https://jasontvoiovich.com/