The biggest mistake businesses make is not prioritizing their brand
3m
·
Creative Business
·
In this video JZB MEDIA CEO & Brand Strategist Zack Bosquez highlights a common mistake a lot of businesses make - not prioritizing their brand. Zack also provides some key insight about what brands need to start paying attention to if they'd like to get noticed, and make more money.
Follow Zack on Instagram: https://www.instagram.com/jzbzack/
Follow Zack on Twitter: https://www.twitter.com/jzbzack/
Subscribe on YouTube: https://www.youtube.com/c/JZBZACK
Like Zack's page on Facebook: https://www.facebook.com/zbzack/
Connect with Zack on LinkedIn: https://www.linkedin.com/in/jzbzack/
The episode The biggest mistake businesses make is not prioritizing their brand from the podcast Creative Business has a duration of
3:09. It was first published
More episodes from Creative Business
Joining vs. Buying: The Power of Branding Over Selling
In this insightful podcast, I delve into the crucial difference between aggressive selling and the art of effective branding. Have you ever felt bombarded by salespeople, whether at a mall or as a tourist, pushing products regardless of your actual needs or desires? This common sales tactic often feels repulsive, and there's a good reason for it.
Together, we’ll explore why seeing customers as mere targets for sales is a failing strategy and how this approach contrasts starkly with successful branding. Through an in-depth analysis, we'll uncover the secret behind companies like Apple, who have mastered the art of branding, transcending beyond mere transactions to create loyal followers.
Join me as we unravel the secrets of successful branding and learn how to transform your approach from just selling products to creating a brand that customers are proud to be a part of. Whether you're a business owner, marketer, or just curious about the dynamics of consumer behavior, this video offers valuable insights into the art of branding.
Watch this podcast on YouTube: https://youtu.be/_K9tom5Zfq0
My Social Links
—
https://www.instagram.com/jzbzack
https://www.tiktok.com/@jzbzack
https://www.twitter.com/jzbzack
https://www.facebook.com/zbzack
https://www.linkedin.com/in/jzbzack/
My website: https://www.jzbzack.com
The biggest mistake businesses make is not prioritizing their brand
In this video JZB MEDIA CEO & Brand Strategist Zack Bosquez highlights a common mistake a lot of businesses make - not prioritizing their brand. Zack also provides some key insight about what brands need to start paying attention to if they'd like to get noticed, and make more money.
Follow Zack on Instagram: https://www.instagram.com/jzbzack/
Follow Zack on Twitter: https://www.twitter.com/jzbzack/
Subscribe on YouTube: https://www.youtube.com/c/JZBZACK
Like Zack's page on Facebook: https://www.facebook.com/zbzack/
Connect with Zack on LinkedIn: https://www.linkedin.com/in/jzbzack/
Three things every organization needs to define: purpose, mission, and vision.
Prior to being able to communicate who you are and why you exist, you must first understand who it is you are and why you exist. Seems easy enough, but you’d be surprised how many people skip right over this important step.
--
Website: https://www.jzbmedia.com
Company Social:
Facebook: https://www.facebook.com/jzbmedia
Instagram: https://www.instagram.com/jzbmedia
Twitter: https://www.twitter.com/jzbmedia
LinkedIn: https://www.linkedin.com/company/27157855
Pinterist: https://www.pinterest.com/jzbmedia
YouTube: https://www.youtube.com/channel/UCsfscXlWPgk1nVJsXrQCsDQ
Zack's Social:
Instagram: https://www.instagram.com/jzbmedia
Twitter: https://www.twitter.com/jzbmedia
Identity Systems
As a business owner or marketing director one of your highest priorities should be to make a mark on your customers’ minds. Having a clear company identity (and surrounding systems) will help your company to create a recognizable, trusted, and consistent perception in your community or demographic - which helps to dominate customer attention and win loyalty. Without the differentiation that a clear identity provides, your customers/clients could easily move towards your competitors to do business with them instead.
A key factor for the success of any company is brand; when most people think of the word brand, the first thing that comes to mind is a logo. It’s true that a logo is a key brand element, and is the most up-front visual association with a company - but there’s so much more to a brand than just a logo.
Identify, don't explain
The logo you create to represent your business is only there to help identify you, it’s not there to explain what you do.
Branding however, is the effort that you put in to increase the meaning of your logo, i.e, what your business means to others.
It's important to understand the differences here as you're working to increase the awareness of your business.
--
Website: https://www.jzbmedia.com
Company Social:
FB: https://www.facebook.com/jzbmedia
IG: https://www.instagram.com/jzbmedia
TW: https://www.twitter.com/jzbmedia
CEO Social:
IG: https://www.instagram.com/jzbmedia
TW: https://www.twitter.com/jzbmedia