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Creative From the Client Side: Gary Lancina

24m · Creatively Speaking · 06 Apr 23:21

Gary Lancina, CMO of the Luma Institute and former VP of marketing at Redbox, gives many revealing insights from the client’s point of view including: what really makes up an effective ad? Just because it’s creative, does that make it any good?

The episode Creative From the Client Side: Gary Lancina from the podcast Creatively Speaking has a duration of 24:34. It was first published 06 Apr 23:21. The cover art and the content belong to their respective owners.

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Creative From the Client Side: Gary Lancina

Gary Lancina, CMO of the Luma Institute and former VP of marketing at Redbox, gives many revealing insights from the client’s point of view including: what really makes up an effective ad? Just because it’s creative, does that make it any good?

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