The In Between Sessions - Season III Update, P100 Podcast, Behind The Hops
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Breaking Brews Podcast
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The Breaking Brews Podcast is gearing up for Season III and it's time to get excited! But, before we do, let's you and me sit down and catch up...in between seasons.
On this In Between Session, I drop some teasers on what you'll be hearing in Season III of the show. Also, I encourage you to pick up a new Breaking Brews hoodie or t-shirt, courtesy of our friends at Drunk Swag Source! And, I share with you the best ways to communicate with me via social media going forward.
Also part of this In Between Session are recent podcast appearances I've made.
First, I joined my friends at WordWrite Communications on the P100 Podcast to discuss the beer industry. You can check out the full episode, as well as the other episodes in their archives wherever you download your podcasts and by visiting p100podcast.com.
Next, check out the full episode of Behind The Hops with Ryan Galiotto. We talked about, you guessed it, the beer industry - podcasts, current trends (good and bad), the story behind Breaking Brews, and much more.
You can check out the Fueled by Hops Community on Facebook AND, last but certainly not least - check out the first-ever 412FueledFest on Saturday, March 14th! Info and tickets can be found by clicking here.
MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.com
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The In Between Sessions - Season III Update, P100 Podcast, Behind The Hops
The Breaking Brews Podcast is gearing up for Season III and it's time to get excited! But, before we do, let's you and me sit down and catch up...in between seasons.
On this In Between Session, I drop some teasers on what you'll be hearing in Season III of the show. Also, I encourage you to pick up a new Breaking Brews hoodie or t-shirt, courtesy of our friends at Drunk Swag Source! And, I share with you the best ways to communicate with me via social media going forward.
Also part of this In Between Session are recent podcast appearances I've made.
First, I joined my friends at WordWrite Communications on the P100 Podcast to discuss the beer industry. You can check out the full episode, as well as the other episodes in their archives wherever you download your podcasts and by visiting p100podcast.com.
Next, check out the full episode of Behind The Hops with Ryan Galiotto. We talked about, you guessed it, the beer industry - podcasts, current trends (good and bad), the story behind Breaking Brews, and much more.
You can check out the Fueled by Hops Community on Facebook AND, last but certainly not least - check out the first-ever 412FueledFest on Saturday, March 14th! Info and tickets can be found by clicking here.
MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.com
The In Between Sessions - Season III Update, P100 Podcast, Behind The Hops
The Breaking Brews Podcast is gearing up for Season III and it's time to get excited! But, before we do, let's you and me sit down and catch up...in between seasons.
On this In Between Session, I drop some teasers on what you'll be hearing in Season III of the show. Also, I encourage you to pick up a new Breaking Brews hoodie or t-shirt, courtesy of our friends at Drunk Swag Source! And, I share with you the best ways to communicate with me via social media going forward.
Also part of this In Between Session are recent podcast appearances I've made.
First, I joined my friends at WordWrite Communications on the P100 Podcast to discuss the beer industry. You can check out the full episode, as well as the other episodes in their archives wherever you download your podcasts and by visiting p100podcast.com.
Next, check out the full episode of Behind The Hops with Ryan Galiotto. We talked about, you guessed it, the beer industry - podcasts, current trends (good and bad), the story behind Breaking Brews, and much more.
You can check out the Fueled by Hops Community on Facebook AND, last but certainly not least - check out the first-ever 412FueledFest on Saturday, March 14th! Info and tickets can be found by clicking here.
MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.com
How to Use Instagram to Build Your Brand
SESSION SUMMARY: Instagram is one of the most popular social media platforms on the planet. Owned by Facebook, this photo-sharing network contains much of the functionality that Facebook has and presents a tremendous opportunity for brands to showcase their wares and connect with consumers by sharing dynamic imagery and videos.
Much like any social media network, a strategy is necessary to maximize your time spent on Instagram. And in Session 35 of the Breaking Brews Podcast, we are diving deep into the various aspects and approaches you should utilize as you use Instagram to build your brand.
Returning to the podcast is Aaron Williams, Marketing Manager of Monday Night Brewing. In Season I, Jason and Aaron recorded a similar episode dissecting the many areas of Facebook that are crucial for brands looking to advertise on that space. This session takes similar principles and applies them to Instagram.
If you'd like to learn more about utilizing paid Facebook initiatives, you can jump back in the archives to Session 26 and consume what's been called one of the most actionable podcasts in the Breaking Brews portfolio.
In this session, Jason and Aaron discuss good content to post on Instagram, how to best utilize hashtags to your advantage, how to implement Instagram Stories, some common mistakes brands make on Instagram, the one thing you should NEVER do on Instagram, and much, much more.
You can catch up with Aaron and the Monday Night Brewing brand by clicking the links below:
Website | Facebook | Instagram | Twitter
RESOURCE: I mentioned a video from Sunny Lenarduzzi demonstrating why you shouldn't purchase IG followers and likes. Here's the link to said video: https://youtu.be/EaLh8mbpsPI
MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.com
SEASON II SPONSOR: Season II of the Breaking Brews Podcast is brought to you by Drunk Swag Source. You can get all your merch needs covered by visiting www.drunkswagsource.com. Use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more!
How to Build a Kick-Ass Craft Beer Bar
SESSION SUMMARY: Building a craft beer destination has many facets. Clearly, good beer is at the top of the list. But not just good beer...a wide selection of good beer to ensure there's something for everyone.
What's the food strategy? Statistics have shown that people who order food tend to order 1-2 more drinks, thus increasing their length of stay and driving their tab higher. So giving some options for grub is always a good play.
What kind of experience is your staff delivering? Are they friendly and knowledgeable? Are they making consumers feel welcome? Are they offering every guest beer to go in the form of a crowler, growler, 4-pack, and/or 6-pack? They should be...because customers are more prone to take something to go when prompted.
Across the world, many people have built craft beer destinations. All have their own unique dynamics, all seek to deliver a great experience. For this session of the Breaking Brews Podcast, we are going to the birthplace of Breaking Brews to take a deep dive into what it takes to build a kick-ass craft beer bar!
In Session 43 of the Breaking Brews Podcast, host Jason Cercone is joined by Mike Sukitch and Cassie Cormack of Mike's Beer Bar in the North Shore of Pittsburgh. Mike's is located right across the street from PNC Park and is in the heart of the highly-visited area of town that features sports (PNC and Heinz Field), concerts (Stage AE), hotels, dining, and more. Mike purchased the bar formerly known as Beerhead...and formerly known as The Beer Market before that...at the close of 2018 and has transformed the bar from a hot pre-event destination to a 7-days-a-week destination that everyone needs to check out.
Mike's upped their tap count from 50 to 80. Those beers + what's in the cooler = over 500 beers in the house at any given time! They've added pre-mixed cocktails to their menu. Local ciders and meads are also available. They recently installed a kitchen (up until September of 2019, they did not serve food) that allows them to provide grub for their patrons. They have live music on the weekends.
In brief, they've taken major strides to create a killer destination that emphasizes great beer, great people, and great times.
Throughout this session, you'll learn how Mike and Cassie train their staff to deliver exceptional experiences, how they manage the large volume of beer under their roof, how they've established great relationships with local breweries and brewery representatives, and much, much more.
Check out Mike's online and, of course, in person whenever a trip to the North Shore is in your plans.
Website | Facebook | Twitter | Instagram
MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.com
SEASON II SPONSOR: Season II of the Breaking Brews Podcast is brought to you by Drunk Swag Source. You can get all your merch needs covered by visiting www.drunkswagsource.com. Use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more!
Beer Industry UNCENSORED
SESSION SUMMARY: When is the right time to grow your brand? Can ego get in the way of smart decision-making when it comes to expanding your operations? When is the right time to take your brand "on a world tour?"
All this and MUCH more unfold in the Season II finale of the Breaking Brews Podcast.
Session 45 features some very candid conversation between host Jason Cercone and Erik Budrakey, a beer industry veteran whose years of experience have helped him establish True Brew Magazine, a publication with readership across the globe. Erik has helped many brands increase their distribution footprint by wisely focusing on all aspects that will impact their plans. He has also helped breweries project adequate sales forecasts and execute those plans to precision.
True Brew Magazine is a beer lifestyle publication that covers a wide variety of topics in the beer universe. You can click here to check it out for yourself!
Erik's passion for the beer industry spills into the conversation that unfolds in this podcast. His years of experience will help you get a better grasp on what you need to focus on within your business: growing your distribution footprint methodically and not overextending yourself, emphasizing quality product at every juncture, accurately planning and forecasting sales and not settling for "almost" getting there, the importance of self-awareness and getting help when needed, and much more.
As we wind down Season II of the Breaking Brews Podcast, THANK YOU for listening to the show! Please let me know what you think of the podcast by dropping a rating and review on your podcast platform of choice. I'll see you for some smaller episodes in the upcoming weeks and stay tuned for news and updates about Season III of the Breaking Brews Podcast coming soon.
MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.com
SEASON II SPONSOR: Season II of the Breaking Brews Podcast is brought to you by Drunk Swag Source. You can get all your merch needs covered by visiting www.drunkswagsource.com. Use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more!