Episode 9: Chris Jones of CANarchy
19m
·
Digital Shoptalk
·
This week, Alex Porter hosts Chris Jones, Brand Director at CANarchy, the craft brewery collective that includes Oskar Blues, Wild Basin, Cigar City, Wasatch, Squatters, Perrin and Deep Ellum.
Chris details his approach to marketing for the six breweries, each positioned in a unique market, with unique beers to offer. His goal? To hit the craft beer consumer with the right message at the right time. You'll also hear about Chris' career path in digital and his advice for people getting started in the field.
And a quick plug: the refreshing, flavorful Dale's Pale Ale has been available in a can for 20 years now - find some here.
The episode Episode 9: Chris Jones of CANarchy from the podcast Digital Shoptalk has a duration of
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