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Episode 5: Meet Marketing Consultant, Drue Townsend

18m · Digital Shoptalk · 03 Feb 01:00

Host and CEO Alex Porter interviews Drue Townsend, an esteemed marketing consultant with a wealth of experience in marketing, advertising and franchising. Drue, who has launched the marketing consulting firm The Outside View Consulting, provides solutions-oriented insights into where brands should focus marketing efforts in 2022 and beyond.

In this episode you'll hear about:

  • Eliminating silos and establishing one true source of data for your brand.
  • Moving beyond the COVID-era focus on operational efficiency to a focus on data and data privacy.
  • What marketers can do to use data to impact performance.
  • Why it's always a good time to be in franchising.

Learn more about Location3, the digital marketing agency for franchise brands.

The episode Episode 5: Meet Marketing Consultant, Drue Townsend from the podcast Digital Shoptalk has a duration of 18:07. It was first published 03 Feb 01:00. The cover art and the content belong to their respective owners.

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You'll hear more about:

  • The numerous opportunities for marketing your business to connect with customers in a specific area and/or who fit various ideal customer profiles.
  • How a successful franchise might leverage Google's machine learning and automation capabilities for location-based marketing: budgeting, account structure, targeting, retargeting.
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  • CDPs - Customer Data Platforms - and the process of bringing the various marketing channels together.
  • The ideal, most friction-less customer experience, from top to bottom of the marketing funnel.

+ more! 

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