HOW TO BECOME A HIGH LEVEL ART DIRECTOR | COMPLEX ART DIRECTOR ANDREA KEEBLE | NAVIGATING NOW
1h 2m
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DYFRENT
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Join us in our conversation with Andrea Keeble. Andrea is currently the Art Director at Complex Networks. She has 10+ years experience in the world of creative direction, and has used her talents to work with the likes of Christian Dior, Gucci, Moncler, Puma, Nordstrom, Reebok, First We Feast (Hot Ones), Hard Music Festivals, ESPN (NBA), Alienware, Lexus and more. Andrea also owns and runs her own creative company, The State of Green, that acts as, “a fresh perspective keeping culture and mother nature at the forefront.” In today’s episode, we highlight Andrea’s journey from the very beginnings, to traveling around the world doing freelance, to what she does now with Complex. We speak about what it takes to work at the highest level and how Andrea has navigated her way into spaces where she can thrive.
CHAPTERS:
00:00:00 INTRO
00:00:43 EARLY INFLUENCES
00:05:26 EDUCATIONAL JOURNEY
00:09:41 EARLY CAREER LESSONS
00:13:27 MENTORSHIPS
00:14:51 HOW ANDREA GOT TO COMPLEX
00:16:27 WIDENING PERSPECTIVES THROUGH TRAVEL
00:18:25 TRANSITIONING INTO COMPLEX
00:22:39 WHAT MAKES BIG PROJECTS SUCCESSFUL?
00:24:54 HARMONIZING TEAMS
00:26:51 SENSE OF RESPONSIBILITY WORKING AT COMPLEX
00:28:00 WORKING WITH CELEBRITIES AND BRANDS
00:29:00 FAVORITE PROJECT AT COMPLEX
00:29:56 FAVORITE PART OF THE JOB
00:30:30 THE STATE OF GREEN - ANDREA'S COMPANY
00:34:44 FREELANCE VS. CORPORATE WORK
00:42:08 ADVICE FOR YOUNG CREATIVES
00:47:10 SPECIFIC SKILLS YOUNG CREATIVES NEED
00:48:41 SOFT SKILLS EVERYBODY COULD USE
00:52:40 BOOK RECOMMENDATIONS
00:53:18 MORE SOFT SKILLS FOR SUCCESS
00:58:01 WHAT DOES DYFRENT MEAN TO YOU?
00:59:02 3 TRUTHS
00:59:49 WHAT DO YOU WANT YOUR LEGACY TO BE?
01:00:56 OUTRO
Check out Andrea:
Website: thestateofgreen.com
LinkedIn: Andrea Keeble
Instagram: @thestateofgreen
Find the video clips from this episode and more episodes on IGTV and YouTube @DYFRENT
D Y F R E N T: ENTER IMAGINATION WITH GRACE
THE STORE: http://dyfrentny.com
THE CREATIVE AGENCY: http://dyfrentconsulting.com
INSTAGRAM: @dyfrent // @dyfrentconsulting
LINKEDIN: DYFRENT CONSULTING
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