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E33: Brain Soo - Fire Fighter Industry - Get on Tik Tok, Your Superpower, Defining Good Content, Marketing Strategy, Sales and More

1h 46m · Entrepreneurs of Asia (EOA) · 07 Mar 10:58

How do startups, family business and SME’s relate? Brian Soo’s experience tells us exactly how. As Chief Innovation Officer of Malaysia’s oldest fire safety company, Fire Fighter Industry, Brian is constantly driving change and value in it’s 47 years old business. In this episode we learn how Brian has leveraged his super powers, what defines good content, why you should be on Tik Tok, his approach to “re-founding” and how a SAAS company can sell to SME’s. Firefighter industry is a great case study for anyone who has an interest in innovation, SME’s, or family business. 

The episode E33: Brain Soo - Fire Fighter Industry - Get on Tik Tok, Your Superpower, Defining Good Content, Marketing Strategy, Sales and More from the podcast Entrepreneurs of Asia (EOA) has a duration of 1:46:39. It was first published 07 Mar 10:58. The cover art and the content belong to their respective owners.

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